globalgiving's approach to building corporate partnerships
Post on 16-May-2015
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Corporate Partnerships
Corporate Partnerships Team
Corporate Partners
Prospecting- Learnings from sales
- Commit to # calls/week and track them- Be opportunistic- Be the subject matter expert (not the salesperson)- “Layering” establishes trust
- Learnings from Hispanic College Fund- Volunteers are a good “foot in the door”- Virtual volunteering- Many targets: CSR, HR, Foundation, Diversity,
Marketing
- Learnings from life- Be tenacious but patient- Your integrity will be appreciated- Referrals are your best leads
ProgramsPartner Example
gift cards
disaster relief
employee giving
due diligence
grantee sourcing
cause marketing
Disaster Relief
Employee Portal: Nike
Employee Portal: Lilly
Country- and Theme-specific Landing Pages
Thematic Fundraising Challenge: Girl Effect
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