globalgiving's online fundraising workshop presentation, china 2015
TRANSCRIPT
AgendaIntroductions Online Fundraising - What is it and Why is it Important
GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it• Your Network - How to Identify and Maximize It
Activities - Strategies to raise $5000 in one month
How can GlobalGiving help you and how to Join
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Who are we?
Who: Jenny Chen and Jialing Jiang What: China Field RepresentativesWhen: June – August Where: All throughout China
ADD SCREEN-
SHOT OF GOOGLE
MAP
What is GlobalGiving?An online platform providing nonprofits
with online fundraising resources, tools, and ideas.
GlobalGiving is the first and largest global crowdfunding community for nonprofits. We give social entrepreneurs and nonprofits anywhere in the world a chance to raise the money that they need to improve their communities.
—ALISON CARLMAN
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- World Bank Executives asked to develop innovative ways to combat poverty- Potential of global marketplace for philanthropy.- Left the WorldBank to help the underdog- Give visibility and access to funds to small grassroots organization that
might never be funded through traditional structures of development
Mari Kuraishi Dennis Whittle
The GlobalGiving Story
• Provides access and visibility
• No matter size or location!
• Resource for organizations
• Workshops, trainings, and more…
• Innovative approach to development
• Bottom-up
• Transparent
• Crowdsourcing
Who are you?
What is your name?What organization are you from?When were you founded?Where are your projects are located?Why did you come to this workshop?
Introduce yourself to your neighbor!
AgendaIntroductions Online Fundraising - What is it and Why is it Important
GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it• Your Network - How to Identify and Maximize It
Activities - Strategies to raise $5000 in one month
How can GlobalGiving help you and how to Join
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What is Online Fundraising?
• Who is involved in Online
Fundraising?
• What tools do they use?
• Where are they from?
• Why is Online Fundraising
important?
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Online giving is increasing!
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Online Giving Increases Reach
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Offline:
• Audience is limited to locality
• Donors: only people physically connected with
Online:
• Wider audience reachable - not limited
• Increases visibility
• Easier to grow
Offline vs. Online
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Goals are still the same:
• Creating relationships
• Building Trust
• Delivering a Message
• Giving people a reason to give
• Maintaining relationships
• Continue to grow your valuable work!
Online Fundraising Tools
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AgendaIntroductions Online Fundraising - What is it and Why is it Important
GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it• Your Network - How to Identify and Maximize It
Activities - Strategies to raise $5000 in one month
How can GlobalGiving help you and how to Join
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+6000Organizations
$161.4MTotal
Donations
381KUnique Donors
60Corporate Partners
149Countries
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+2400Organizations
$32.8MTotal Donations
60KUnique Donors
60Corporate Partners
149Countries
2014
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AgendaIntroductions Online Fundraising - What is it and Why is it Important
GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and
Market it• Your Network - How to Identify and Maximize It
Activities - Strategies to raise $5000 in one month
How can GlobalGiving help you and how to Join
The power of crowdfunding isn’t in the funding, it’s in the crowd.
—Mari Kuraishi Co-Founder & President of GlobalGiving
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Plan a SMART Campaign1) Think in Terms of a Campaign
• Clear Objective and
Deadline
2) Develop SMART campaign goals
• Able to measure progress
• Know time and resources needed
Get Your Story Straight
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Online:
• Wider audience reachable - not limited
• Increases visibility
• Easier to grow
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5 Stories the Most Successful Campaigns
TellWhat’s Your Story?
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Put it in Writing
AgendaIntroductions Online Fundraising - What is it and Why is it Important
GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it• Your Network - How to Identify and Maximize It
Activities - Strategies to raise $5000 in one month
How can GlobalGiving help you and how to Join
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Rely on Your Tribe1) Map out your Network
• Friends, family, and other connections
2) Who can be your Advocates?
• Share your campaign on your
behalf
3) Build your Community
• Find allies and advocates who share your
passions
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Trust is HUGE!
How do I get advocates to work for
me?
• Host them at your project
• Share insight into success and
challenges
• Develop a personal relationship77% of millennial donors say they give when a close friend or family asks them
to!
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Start StrongCount on your friends to start you out right!
• Donors believe they have a greater impact on
projects that are nearly funded
Plan to go big on Day One
• The first and the last days are the most
important days of your entire campaign!
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Email like a ProBe Personal
• Address your emails to each individual donor!
Consider segmenting groups
• This type receives a better response than generic
content
Conduct Individual Outreach
• For high-potential donors send highly personalized
emails
Trust us it’s worth your time!
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Keep it Simple
Powerful fundraising emails have 4 simple components:
• a high-quality photo
• a short story about your project or
beneficiary
• a link or button to make a donation
• a clear call to action
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Grow your list of Contacts!
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Prepare to Share
1) Know your audience “social listening” before
“talking
2) The Millennial Donor
Feel apart of the movement
3) Remember: it’s not all about
you
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Show Your GratitudeThank 'em early, thank 'em
often.
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Consider a VideoAnatomy of a Good video:
The 6 element that will make the difference
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Analyze Your Results1) Check in with your team - What were the
challenges?2) Track your data - See what
worked for your audience
3) Wrap it up - Share your results
4) Ask for Feedback
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Pick a Great Platform
1) Tools and Features
2) Fee Structure
3) Ongoing Fundraising vs. One-Time Campaign
4) Tax Advantages
5) Reputation, Brand Recognition, & Vetting
6) The Bigger Picture
AgendaIntroductions Online Fundraising - What is it and Why is it Important
GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it• Your Network - How to Identify and Maximize It
Activities - Strategies to raise $5000 in one month
How can GlobalGiving help you and how to Join
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Activity Time!
• 3 people per group• Come up with a one month fundraising strategy to raise $5000 dollars from at least 40 donors.• 15 minutes • Share your group plans with everyone!
AgendaIntroductions Online Fundraising - What is it and Why is it Important
GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it• Your Network - How to Identify and Maximize It
Activities - Strategies to raise $5000 in one month
How can GlobalGiving help you and how to Join
Top 5 Benefits of GlobalGiving
1. Access to free/low-cost tools, training, resources, and nonstop support to help NGOs fundraise successfully
2. Boost in reputation and visibility 3. Increased access to a global audience 4. Corporate partnerships with well-known
companies5. Join a community of thousands of NGOs around
the world who are all trying to make the world a better place
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Corporate Sponsors
GlobalGiving Success Story
China California Heart Watch
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• Small NGO dedicated to tackling healthcare disparities in Yunnan Province
• Joined GlobalGiving in 2012• Raised over $30,000 from 400
donors• Reward Level: Superstar • Active GlobalGiving organization • Participated in all of our bonus days
“Our presence on GlobalGiving’s website has allowed us to tap into a truly global audience…With the help of GlobalGiving and the now hundreds of donors who have supported our organization through the website over the past several years, we have been able to screen thousands of children and provide life-saving surgeries for children with congenital heart disease. In short, our partnership has saved lives and transformed families.”
- Sean Love, China California Heart Watch Project Leader
Which Organizations Use GlobalGiving?
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Who does GlobalGiving work with in China?
Interacted with around 80 Chinese organizations
Examples of some of our partners: • China Foundation for Poverty Alleviation ( 中国扶贫基金会）
• China Youth Development Foundation (中国青少年发展基金会）
• Shanghai United Foundation (上海联劝公基金会）• Non-Profit Incubator (恩派）• Smile Train (微笑列车）• Green Map System (绿地图）
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How does GlobalGiving sustain when providing all the benefits, services and network to its partners?
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GlobalGiving Sustainability15 % Fee
2% Administration Fees
Keeps GlobalGiving sustainable as a NGO to provide for you
Reliable connection with world wide donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from donors’ cards
U.S. tax deductions donations
10% Resources and Access for Your Organization
Access to 400,000+ donors and 60+ Corporations
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Donor Management and Analysis
Full Calendar of Matching Days and Organization Campaigns
Rewards and benefits for being active
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2% Administration Fees
Keeps GlobalGiving sustainable as a NGO to provide for you
Reliable connection with world wide donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from donors’ cards
U.S. tax deductions donations
10% Resources and Access for Your Organization
Access to 400,000+ Donors and 60+ Corporations
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Donor Management and Analysis
Full Calendar of Matching Days and Organization Campaigns
Rewards and benefits for being active
The majority of our donors cover a portion of the fee as they complete their donation.
Averages to 9% Fee
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It is not that…
DonationsDonations
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It is …
Donations
Donations
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The Bigger Picture
What types of NPOs are a good fit for GG?
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1. The organization has at least one person who can read, write and communicate in English well.
2. The organization can legally receive funds from foreignentity like GlobalGiving.
3. The people in the organization already have some network in the U.S. or UK.
Organizations
49%51%
US International
80%
20%
US International
Donors
How To Join GlobalGiving
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1) www.globalgiving.org
2) Click Non-Profits tab
3) Click Orange button
Application Process
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1) Is your organization a registered charity, nonprofit, or NGO
that is implementing programs?
2) Can you provide organizational documents in English?
(Google translations are ok!)
3) Can your organization mobilize enough online supporters to
raise at least US$5,000 from 40 people in 30 days?
Application Documents
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Questions about document requirements :
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Requirements: $5000 from 40 donors
Date: September 2015
Application Deadline: July 24th, 2015
Apply TODAY to automatically receive updates leading up to the challenge!
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Thank you for your Attention!
Questions?
Jialing Jiang & Jenny ChenGlobalGivinginthefield@
globalgiving.org
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The GlobalGiving Team