global giving workshop sept 2017

GlobalGiving is the first and largest

global crowdfunding community

that connects nonprofits, donors,

and companies in nearly every

country around the world. We make

it possible for local organizations to

access the funding, tools, training,

and support they need to become

more effective and make our world

a better place.

Mari Kuraishi + Dennis Whittle

The GlobalGiving Foundation is

a US 501(c)3 registered non-profit. As a 501(c)3 charity, donations are tax-

deductible to the full extent of US law.

GlobalGiving UK is a registered

Charity in the UK and can avail UK Gift Aid.

GlobalGiving has a four-star rating from Charity

Navigator and is a BBB Accredited Charity.

G L O B A L G I V I N G I N D I A

INDIA

536

3,446Indian Donors

13.3MDollars

200+Indian Nonprofits

-

500,000.00

1,000,000.00

1,500,000.00

2,000,000.00

2,500,000.00

3,000,000.00

2004-2006 2007-2009 2010-2012 2013 2014 2015

Market Place Managed $

The First online platform to respond to the Chennai Floods

C A S E S T U D Y

Years Dollars Raised Donors Projects

F E A T U R E S + B E N E F I T S

International Donor Base

Bonus Prizes Tools + Training

Reputation + Visibility

Safe + Efficient Platform

Corporate Partnerships

Fundraiser

Pages

Mobile

Giving

Customer

ServiceMobile friendly

website

GlobalGivingmarketing

GlobalGiving

USA/UK

Raising a specific amount of money from

individuals for a specific project in a specified timeframe

• Digital technology has transformed what it means

• Digital tools help you build your supporter base

• People now want engagement – involve them

• The crowd provides credibility for your work

• Data is more easily captured to build a relationship

• Do you have a project you want to raise money for?

• Do you have team buy in?

• Are you willing to invest the time required?

• Would you give your own money to the project?

• Willing to ask your friends to give?

• What do you want to happen afterwards?

• Do you need support or you can do it on your own?

YES? Get crowdfunding!!!

Agenda

Who are we?

Why online fundraising?

How to ‘Crowdfund?’

Using Social Media to crowdfund

Features and Benefits of joining GlobalGiving

How to support a nonprofit to sign up onto GlobalGiving

What makes a campaign

successful?

• Sense of urgency – clear goals & deadlines

• Programmatic need

• Incentives

W H A T I S A S M A R T G O A L ?

Specific

Measurable

Action-Oriented

Realistic

Time-Bound

Your goal should be Specific

NOT SPECIFIC

• Raise $10,000

• Have 100 donors

• Increase “followers” to 35,000

SPECIFIC

• Raise more funds

• Engage more donors

• Have more “followers”

Your goal should be Measurable

NOT MEASURABLE

• Increase subscribers by 50%

• Raise Rs. 3,50,000

• Acquire 25 new recurring donors

MEASURABLE

• Have more email subscribers

• Raise a part of our budget

• Increase recurring donors

Your goal should be Action-Oriented

NOT ACTION-ORIENTED

• Increase number of hospital

beds by a 100.

• 35 Facebook followers share our

fundraising campaign post

• Accrue an NPS score of 25 for

donor satisfaction

ACTION-ORIENTED

• Increase number of patients

treated

• Create a viral Facebook post

• Make donors happy

Your goal should be Realistic

NOT REALISTIC

• Raise $10,000

• 44% of our subscribers open our

emails

• Get 25 new donors

REALISTIC

• Raise $10,000,000

• Have 100% of our subscribers

open our emails

• Get one new donor

Your goal should be Time-Bound

NOT TIME-BOUND

• Raise $15,000 by Dec 31

• Get 25 new donors during the

Year-End Campaign

• Acquire 600 new Facebook fans

by end of Q3

TIME-BOUND

• Raise $15,000 asap

• Get 25 new donors soon

• Get to 600 Facebook fans some

day

SMART is… Specific Measurable

Action-Oriented Realistic Time-Bound

W H Y S E T S M A R T G O A L S ?

• Provide focus,

direction, and

accountability

• Allow for milestone

checks and

strategic pivots

• Make for better calls-

to-action to donors

Stories are powerful.

How to tell greatStories for change

45

B U I L D I N G B L O C K S O F A S T O R Y

Stories should contain a

single, compelling character

that is relatable to the

audience and who is

comfortable relaying

specific details, memories

and experiences.

An Effective Character

Stories should show—rather than tell—the audience about the character’s transformation, using rich details and featuring

the character’s own voice, without jargon.

Stories should chronicle something that happens—an

experience, a journey, a transformation, a discovery.

Stories should convey

emotions that move people

to act, and marry these with

clear, easy-to-find pathways

to get them to those

desired actions.

Action-Oriented Emotions

Consider a Video

A C T I V I T Y

1. Goals

2. Timelines – Deadline

3. Your one pager

• Your Story

• How will the donation be utilized? Use relatability

You have to MAKE your crowd work for you

You cannot simply JOIN a crowd

C R E A M O S

GlobalGiving Accelerator Graduate

W H O I S I N Y O U R N E T W O R K ?

Family Friends Colleagues

NeighborsCommunity

LeadersPrevious Donors

• Board members

• Diaspora

• Local Business owners

• Leaders in the industry

• Religious Institutions

• Community Foundations

• Alumni

• Volunteers

• Far-Flung-Folks

Prospective and current donors Advocates for your project

W H O I S A F U N D R A I S I N G A D V O C A T E ?

They build trust in your organization from their networks, bring

in new supporters, and act as your brand ambassadors.

Fundraising Advocates are part of your fundraising team and

help you to expand your network and reach your goals!

are individuals who become part of your fundraising team

Expand your network of donors by identifying these individuals that can serve as strong brand

ambassadors for your organization and have large networks of their own.

1. Map your current + potential network of supporters

2. Engage a few key supporters to become Fundraising Advocates

3. Give them the tools to succeed

4. Show appreciation!

They have a

large network of

friends, family,

etc.

They are

passionate and

positive about

your cause and

interested in

your work.

They know

your story and

can act as

brand

ambassadors.

You are

comfortable

asking them

to help.

They have the

time and

willingness to

work.

A C T I V I T Y

Start Strong

77

78

80

Prepare to Share

84

Don’t make this about you; its about the

donor!

Don’t forget to do your research

Do not use this as an appeal – its about

starting a relationship.

Follow up right away

Tell your donors about the impact of their

donation

Offer ways for them to stay involved

Make it personal

88

Analyze Your Results

90

A C T I V I T Y

•

•

•

Agenda

Who are we?

Why online fundraising?

How to ‘Crowdfund?’

Using Facebook to crowdfund

Features and Benefits of joining GlobalGiving

How to support a nonprofit to sign up onto GlobalGiving

P O S T S + A N A L Y S E S + B O O S T I N G

*Source : Waggener Edstorm

97

98

99

• Lets keep things in perspective

• It’s about the Community you serve

• Its about the stakeholders who are supporting you

Agenda

Who are we?

Why online fundraising?

How to ‘Crowdfund?’

Using Social Media to crowdfund

Features and Benefits of joining GlobalGiving

How to join GlobalGiving

How to Join

T H E G L O B A L G I V I N G A C C E L E R A T O R

The Accelerator is a time-bound fundraising campaign that will lead

an organization to become a full-time partner on GlobalGiving once

they have raised $5,000 from 40 donors! It’s designed to support

organizations to succeed in crowdfunding through 1-on-1 support,

online trainings, and great tools!

For the three weeks prior to

the Accelerator,

GlobalGiving provides

online trainings sessions,

calls, and email support to

help you succeed.

GlobalGivingsupport

Our Accelerator Facebook

community of participants,

GlobalGiving staff, and past

graduates work hard to

help others succeed.

Community Support

Go to the GlobalGiving

website and start your

application. We’ll ask you

for some organization

documents.

After your application has

been approved by our

vetting team, post a project

to get ready to fundraise.

Join one of GlobalGiving’s

Accelerator fundraising

campaigns to raise $5,000

from 40 donors to become a

full time partner!

S U B M I T Y O U R A P P L I C A T I O N

The deadline for the next

Accelerator is October 20th 2017

Program Materials Letter of Reference Certificate of Government Registration

Founding Document

Financial Documents

Disbursement Information

P O S T A P R O J E C T

P A R T I C I P A T E I N T H E A C C E L E R A T O R

Module 1 - SMART goals

Module 2 - Storytelling +

Calendar planning

Module 3 - Network Mapping +

Advocates

Module 4 - Social Media + Email

Marketing

$5,000+Dollars

40+Donors

We’ll provide matching funds and bonus prizes

W H A T H A P P E N S A F T E R ?

You become a full-time community member on GlobalGiving!

Press release about your success Promotional Toolkit

Featured in a GlobalGivingnewsletter

Featured on GlobalGiving social

media

Certificate of completion

Access to GlobalGiving’s

whole platform!

• Donor management +

communication tools

• Academies + trainings

• Fundraising campaigns

• Corporate partnerships

• Reputation building

and visibility

Full Partner Benefits

kmathew@globalgiving.org

India Partnerships Consultant

Photo: The Divine Light Trust for the Blind, Bangalore

thank you