giving days & the great canadian fundraising landscape

& THE GREAT CANADIAN FUNDRAISING LANDSCAPE

GIVING DAYS

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House Keeping

Introductions

NAME: Michael JohnstonFROM: TorontoFOUNDER OF HEWITT AND JOHNSTON CONSULTANTS (HJC)

Interactive, Integrated & Digital for 27+ Years;

• Author of 4 books on technology and integrated marketing and fundraising

• Comic Book Nerd• Hockey Fan, Coach and Cheerleader• Blackbaud Global Solution Provider of the

Year 2014 and 2015• Raised over $2 billion in 20+ countries

Introductions

NAME: Mike MostranskyFROM: New York CityNational Sales Manager at KIMBIA

Interactive, Integrated & Digital for 12+ Years;

• Technologist & Fundraiser• Photographer• Product Manager & Consultant• Comic Book Nerd• Basketball, Baseball & Soccer Coach… to 4

kids

Giving Days – What are they?

• A time-limited online fundraising competitiono in most cases 12-24 hours

• Bringing together your communitieso donors, participants, advocates, alumni,

corporate partners, etc.

• Raising money for your community, nonprofits, programs, institutions

• A single online donation campaign

• Driven by a sense of urgency around matching funds and/or prizes

Haven’t we already done these in Canada?

• More action focusedo 30 hour famine includes digital and fundraisingo Student led

• Happens in physical locationso We Day in 12 stadiums around the worldo Does include digital and fundraising

• They raise money for diverse missions

• They are NOT single donation campaigns

• Driven by ‘terrestrial participation’

Why do they work?

• Increase revenue from a new revenue stream (across channels) -- it’s not just online

• Attract new donors and appeal to more hands-on fundraising demographic

• Generate buzz and excitement in the community, with sponsors, and on social media

• The long-tail effect: successful days may inspire major donors to give matches, endow future programs, etc.

• Increase lapsed participant, donor, alumni participation-new exciting way to engage

Why do they work?

During a Dean’s reception held by Columbia College, one major donor was so excited by the results of the prior year Giving Day he enthusiastically declared he was going to match the $1.2 Million raised by Columbia College that day!

Recent Giving Days

GIVE RICHMOND

September 17-18, 2014

$1,600,000BOSTON UNIVERSITY

April 8, 2015

$1,100,000

SAN ANTONIO FOUNDATION

May 5, 2015

$4,300,000

AMERICAN RED CROSS

June 6, 2015

$2,500,000

LANCASTER COMMUNITY FOUNDATION

November 21, 2014

$4,500,000MIAMI FOUNDATION

November 3, 2014

$5,200,000UC-BERKLEY

November 20, 2014

$5,300,000

PITTSBURGH FOUNDATION

May 15, 2014

$7,700,000

Kimbia hosts 7 of the 10 LARGEST Giving Days, including…

$11,000,000 October 29, 2014

$33,000,000118,000 individual gifts September 17, 2015

$68,000,000375,000 individual giftsMay 5, 2015

$13,000,000April 26, 2015

• Clients with multi-year events report continued growth >compounded 4 year growth rate of 165% - across all surveyed

• If program cannibalization was a significant issue/ impacted other programs, clients would not continue to host Giving Days for 5+ years.

Peter is happy. So is Paul.

How Giving Days are growing

Crowdfunding growth is accelerating. Early adopters continue to see double-digit new donor acquisition…

How Giving Days are growing

…and double digit revenue growth!

• P2P Cycling Events were pioneered in Canada and adopted in the US

• Monthly Giving was adopted much earlier in Canada and spread to the US

• Direct Mail Fundraising came from the US to Canada decades ago

• Telemarketing Fundraising came from the US to Canada too

• So… it goes both ways… it’s an open border in more ways than one!

We share best practice cross border

Digital giving is high in both countries

How are we the same?

Online Donations are high vs. traditional channels

How are we the same?

Giving Days: Effective for all levels of the Giving Pyramid

Active: Strong offer for active donors

Lapsed: Great reactivation tool for lapsed donors

New: 20 – 30% of responses come from new donors

Middle: Many donors upgrade to mid-level giving

Major: Great opportunity to engage major donors for matching funds

Corporate: Engagement on multiple levels: event sponsorship, employee giving, matching funds

Who’s Donating?

Who’s Donating?

Who’s Donating?

Where’s it going to?

Other Crowdfunding Donor Demographics to Help you plan your event:

Did you know?

• 21% page conversion rate day of event• Raised 17.5% above goal• Average gift of $518 – nearly 8X the industry

average• Online average gift of $317 – over 2.5X the

industry average

Houston Grand Opera Key Results

Houston Grand Opera

Many opportunities..

We’ve got one of these in Canada

Giving days are here to stay

It’s on the verge of crossing the border

Up to forward thinking and innovative organizations to lead the way

In Conclusion..

Want to learn how to start your very own Giving Day?

Do you think there will be barriers within your organizations to start?

Join us next week!

Oh but wait!