getting your audience to create your content for you
Post on 16-Apr-2017
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GETTING YOUR AUDIENCE TO CREATE YOUR CONTENT FOR YOUSOPHIE TURTONDIGITAL MARKETING MANAGER@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUMI WANT YOU TO LEAVE WITH THREE THINGSTHE UNDERSTANDINGTHAT YOUR CUSTOMERS HAVE THE POWER TO BE YOUR GREATEST CONTENT PRODUCERSTHE TOOLSTO GET THEM CREATINGTHE INSPIRATIONTO DO SOMETHINGABOUT IT
@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUM
AUDIENCES ARE IN CONTROL OFTHEIR OWN DIGITAL STORYBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUMCONTENT ISNT KING,THE CUSTOMER IS KING AND WE MARKETERSARE THE COURT JESTERS@BOZBOZ @TURTONSOPHIE
BOZBOZ
BOZBOZBUILDING BRAND MOMENTUM
70% OF CONSUMERS PLACEPEER RECOMMENDATIONS OVERPROFESSIONALLY WRITTEN CONTENT
- STUDY BY REVOO -BOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUMHOW DO WE GET OUR CUSTOMERS CREATING?@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUM1. FOCUS ON REVIEWS@BOZBOZ @TURTONSOPHIE
BOZBOZ
BOZBOZBUILDING BRAND MOMENTUM
MODCLOTH
71,000 outfit photo shares by customers loved over 2 Million times.@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUM
ITS REALBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUM
ITS VISUALBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUM
THEY HAVE PUT THEIR CUSTOMERCENTRE STAGEBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUM2. GET YOUR AUDIENCE INVOLVED IN BRAND/ PRODUCT DEVELOPMENT@BOZBOZ @TURTONSOPHIE
BOZBOZ
BOZBOZBUILDING BRAND MOMENTUM
Gaming company campaigns using UGC are 20% more influential@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUM
TAP INTO WHAT YOUR AUDIENCE LOVESBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUM
USE THEIR PASSION AS PART OF YOUR BRAND DEVELOPMENTBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUM
GET THEM INVOLVEDBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUM3. GET YOUR AUDIENCE TO BE YOURCONTENT CREATORS@BOZBOZ @TURTONSOPHIE
BOZBOZ
BOZBOZBUILDING BRAND MOMENTUM#WEFILMAFRICA
@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUM
Create opportunities for engagement@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUMNike CampaignPut your customerscentre stage
@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUMWHY IS UGC SO POWERFUL?@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUM
BECAUSE IT ISCENTREDAROUND YOUBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUM
75%YEAR ON YEARINCREASE IN PINTERESTPIN CREATION65%SNAPCHATS 100 MILLIONDAILY USERS ARE TAKINGPHOTOS AND CREATING STORIES OF THEIR LIVES140%INCREASE IN AIRBNB REVIEWS OVER THEPAST YEAR
@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUM
LISTEN AND RESPONDBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUM
BE AUTHENTICBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUM
BE VISUALBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUM
FOCUS ON COMMUNITYBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUMTHANK YOUSOPHIE TURTONDIGITAL MARKETING MANAGER@BOZBOZ @TURTONSOPHIE
BOZBOZBUILDING BRAND MOMENTUM
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