get to know your users using lean ux

Get to know your users using LeanUX

@Kev_C_Murray

Lean UX

Lean UX

c

Build Measure Learn Repeat

Pause Reflect Decide

Lean UX

insight

service desk tickets

user surveys

on/off-site analytics

existing research

social media

search data

High Risk

Unknown

Assumption Mapping

Low Risk

Known

Uncertainty

Proximity

Assumption Mapping

Hypotheses Driven

Development

We believe that [doing this/building this feature/creating this experience]

for [these people]

will achieve [this outcome]

When testing this by [test we carried out]

we learned [what we learned from our test]

So we will [next action to learn more]

hypotheses

We believe that

for

will achieve

When testing this by

we learned

So we will

As a ……

I want to ……

So that I ……

Given …..

When …..

Then ….

Hypothesis User Story

hypotheses

task-basedpersonas

What do users actually need?

Income

Politics

Favourite Colour

Ethnicity

social Class

Pets

Parents

User Needs

User NeedsState

G.O.O.B(Get Out Of the Building)

lab testing

“Even a small connection to the people who benefit from your work not only improves productivity, it makes people happier”

Laszlo Bock, Google

user research is a team sport

Need Superstars

Affinity sorting

observation observation

observation observation

observation observation

Theme

Actions

prioritising for the backlog

Wed Thu Fri Mon Tue Wed Thu Fri Mon Tue

User Research

User Research

Prototyping Prototyping

Affinity SortingSprint Planning

(& pub)

Show & Tell(& pub)

Affinity SortingSprint Planning

(& pub)

Show & Tell(& pub)

Fail FastFail Early

Learn FastLearn Early

Assumption

Hypothesis

Test

Data

Insight

Product Backlog

User Needs

Proto Personas

Prototypes

Affinity sorting

User Research / Analytics

Learning,Revisions,Additions

bringing it all together

increasing learning and confidence in

what to build

increasing fidelity of prototypes

1 2 3 4

get to know your users

thank you