generation z: 33 data points to influence how you sell, teach, recruit, and lead them

Ryan Jenkinsby

by

ryanjenkins

generation z ARE…

- 25.9% of the population - the post-millennial & Youngest

generation - most tech-savvy, connected, &

entrepreneurial generation Ever

SocialStudentsConsumersWorkers

Generation z STAT CATEGORIES

generation z on

Social

125% of Generation Z have quit their parents’ and older siblings’ social

network in 2014.(Post Gazette)

2Generation Z tends to favor Whisper, Snapchat, and Secret as

opposed to Facebook.(Entrepreneur)

375% of Generation Z visited a social network site daily and spent an

average of 4.6 hours a day on social networks.

(Sparks and Honey)

415% of Generation Z said they’d prefer to talk to their friends via social media instead of in-person.

(Fast Company)

581% of teenagers are on social media.(Mashable)

693% of Generation Z say they visit YouTube at least once a week, and 54% visit the site multiple times

throughout the day.(Mashable)

7Generation Z uses Twitter (26%), Google+ (26%), and Instagram (17%) on

a weekly basis.(Mashable)

8Generation Z prefers to communicate through images, icons,

and symbols.(Huffington Post)

generation z ASStud

ents

952% of Generation Z use YouTube or social media for typical research

assignments.(Mashable)

1063% of Generation Z think entrepreneurship should be taught

in college.(Fast Company)

1120% of Generation Z read textbooks on tablets.

(Mashable)

1264% of Generation Z are considering an advanced college degree,

compared to 71% of Millennials.(Business Insider)

1333% of Generation Z watch lessons online.(Mashable)

1430% of high school students today are pushing out their graduation

date.(Sparks and Honey)

1532% of Generation Z work with classmates online.

(Mashable)

1675% of Generation Z think the cost of college is worth it.

(Fast Company)

178 in 10 of Generation Z believe college is “very or extremely

important” to achieving their career goals (compared to 7 in 10 members

of the general public).(Fast Company)

18In 2012, 67% of young professionals said they thought online degrees will be as accepted as traditional college degrees—but just 52% of

Generation Z believe that.(Fast Company)

generation z AS

consumers

1957% of Generation Z prefer saving money to spending it.

(Huffington Post)

2038% of Generation Z say they make most of their purchases online.

(Fast Company)

21Generation Z spends more money on food and drinks than anything else.

(Huffington Post)

22The average Generation Z kid received $16.90 a week in allowance, translating to $44 billion a year.

(Sparks and Honey)

2365% of parents of Generation Z children said their child is

influential regarding vacation choices.

(Huffington Post)

2432% of parents of Generation Z children said their child’s opinion matters when it comes to buying

home furnishings.(Huffington Post)

generation z AS

Workers

2575% of Generation Z wish their current hobby could become their

full-time job.(Inc.)

2638% of Generation Z have an interest in personalizing their work

space.(Millennial Branding)

2772% of high school students say they want to start a business

someday.(Inc.)

2865% of Generation Z say the people whom they work with would enable

their best work.(Millennial Branding)

2961% of U.S. high school students want to be entrepreneurs rather

than employees, compared to 43% of college students.

(Post Gazette)

30Generation Z states that honesty is the most important quality for

being a good leader, followed by a solid vision, and then good

communication skills.(Millennial Branding)

3161% of Generation Z have strong desires for managers to listen to

their ideas and value their opinions. (Millennial Branding)

32Nearly 40% of Generation Z agreed with the statement: “I will invent

something that changes the world.”(Inc.)

334 in 10 of Generation Z think they’ll work for themselves in their careers (according to the U.S.

Census, that’s more than 4x higher than the actual percentage of

people who work for themselves).(Fast Company)

about RYANSPEAKER/Author

I equip organizations & leaders with the next generation leadership,

branding, & communication skills needed to thrive in today’s multi-

generational marketplace.Experience the blog & Podcast:

www.ryan-jenkins.com

consider RYAN

ryan-jenkins.com/checkavailability

rj@ryan-jenkins.com

770-695-7204

keynote SPEAKERTo be your next Gen z/Millennial…

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