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How to Recruit New Affiliates That Sell

Teodora Dobjanschi2017

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Teodora DobjanschiSenior Affiliate Recruiter, Avangate Affiliate Network (#1 CPS Network for Software and Digital Goods)

8+ years of experience Contributor @FeedFront International Speaker (US & EU conferences) Connect via LinkedIn/Teodora Dobjanschi Get in touch via Twitter @teodora239

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Agenda• How affiliates are recruited• How to identify affiliates that are a good fit for your program• How to recruit affiliates that will sell + Q&A

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How affiliates are recruited

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How affiliates find out about new programs:

Website:Affiliates Sign-up

Page

SEO optimization

and PPC recruitment campaigns

Network Recruitment

(emails, incentives,

contests, etc.)

AffStat Report 2016

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How to identify affiliates that are a good fit for your program

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?

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Analyze your program and affiliates pool

Active Affiliates Lifetime Value.

Active Affiliates Profile.

Active Affiliates Promotional

Methods Used.

1. 2. 3.

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1. Active Affiliates Lifetime ValueRevenue or New Customers = Active Affiliates Lifetime ValueNumber of active affiliates

Why?• This will help you set your recruitment budget and optimize costs• Have a clear overview of your current active affiliates ROI

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2. Active Affiliates Promotional Methods • Split your active affiliates pool by promotional methods:

o SEMoMedia Buyerso Content (Reviews, advertorials, etc.)o Coupon/ Discount Websiteso Video Marketingo E-mail MarketingoOther.

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3. Active Affiliates Profile

• Create a profile of your Active Affiliates by identifying:

oGeolocationoGeo-targeto Business type

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How to recruit affiliates that will sell

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Data is key• Use the analyze to add, remove or grow specific recruitment channels.• Add the affiliate profile to your recruitment campaigns:o add keywordso optimize program description on your websiteo improve the visibility of your Affiliate Program Sign-up Pageo create dedicated recruitment campaigns for specific affiliate categories or

manually search for them; ex: coupon affiliates (not relevant) vs coupon antivirus Mac (niche, category) vs coupon Norton (competitor’s name).

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Recruitment Method + Affiliate Profile =

Best Match

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Onboarding and Communication• Make sure you provide your affiliates with the needed info in order to

start promoting your products/services right away.

• Send an welcome email and guide them through your program, introduce yourself as they need to know who to contact when they need help or prepare special campaigns.

• Keep the communication with your affiliates and inform about any program changes, new product launches, special campaigns, etc.

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Why?

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Relationships with Affiliate Managers influence 50% of affiliates to join, promote or terminate a program!

AffStat Report 2016

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Recruitment Method + Affiliate Profile + Affiliate

Management = SUCCESS

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Q&AFeedback, questions?

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THANK YOU!

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