gbtc social media vo aand mobile v1.0 marks

Todd Marks CEO & President

Todd.Marks@mindgrub.comhttp://www.twitter.com/mindgrub

A Social Media Marketing Campaign Case StudyWidgets, Reverse Integration and Mobile

Vince BuscemiVP Operations, Mobilevince@mindgrub.comhttp://www.twitter.com/vincebuscemi

Social Media Trends

Foundation

Social Media Marketing is an engagement with online communities to generate exposure, opportunity and sales. 1

1 en.wikipedia.org/wiki/Social_media_marketing

Social Media Marketing

A Good Social Media Marketing Campaign:• Is much more then just having Facebook and Twitter Pages • Identifies the breath of social and news sites where users are spending their time for a particular project• Targets the key sites for maximum ROI• Publishes content to the key sites using existing workflows• Embraces the use of Widgets• Updates content via RSS feeds and site APIs• Includes Reporting and Metrics

GOTO User(no more url?)

Social Media Sites

Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter

Mainstream Social Sites:

Publication Options

Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter

Even Facebook is more then just “company” and “group” pages:

Reverse Integration

RSS & Social Site APIs

Reverse Integration uses RSS and APIs to push content from CMS to Social Sites

Reverse Integration

Case Studies

Our Process

Case Study :: Market Research

Project specific market research is key:

Case Study :: VOA Widget

Case Study :: iParticipate Widget

Case Study :: Live Music Machine Widget

Case Study :: New York Social Sports Club

Next

Ahh… And then there is Mobile

Mindgrub has designed and developed a variety of social mobile applications in the areas of :

•Convention & Visitors Associations•Stadiums and Arenas•Restaurants and Retail•Education / Universities •Insurance & Transportation•Malls and Shopping Areas•Financial Services

Social Meets Mobile

Case Study :: Convention and Visitors Associations

Case Study :: Stadiums and Arenas

Case Study :: Stadiums and Arenas

Reporting

Reporting

Reporting & Metrics key to determining ROI

Ingredients

Core Competencies

Website Design | Information Architecture | User Experience Design | Content Management |

Drupal | Wordpress | BEA | .NET | PHP | Web 2.0 / 3.0 | Speaking

Rich Internet Applications | Flash | Flex | AJAX | Interactive Media | Video | Digital Corporate Signage | Media Players | Flash Media & Interaction Servers

Social Media Marketing | Reverse Integration , Twitter, Facebook| Search Engine Optimization (SEO) | eLearning |

Learning Management | Edualizer.com | Edinfo.tvMobile Applications | iPhone | Blackberry | Symbian |

Google Android | Palm Pre | Location Based Services | Augmented Reality | viaPlace.com

Technology Innovation Agency

Todd Marks CEO & President

todd@mindgrub.comhttp://www.twitter.com/mindgrub

Vince BuscemiVP Operations, Mobilevince@mindgrub.comhttp://www.twitter.com/vincebuscemi