future of mobile commerce ppt

Post on 15-Jul-2015

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Guided by: Anand

S.Dhakade

M_COMMERCE

Presented By: Tapesh v. chalisgaonkar

What is M_Commerce?

Use of mobile devices to

Transact

Communicate

Entertain

In simple terms,

M_commerce = E_commerce + Wireless Web

Features of m-Commerce

Provision for cash deposits and withdrawals.

Ability for third parties to make deposits into a user account.

Ability to make retail purchase.

Over-the-air prepaid top-ups using the cash already in the account.

The ability to transfer cash between users account.

Provision for bill payments.

Mobile Devices

Should be capable of

Bar code Scanning

Bar code Display

to connect to a data communication network to transmit the necessary information at the POS .

The device must use an identification method to uniquely and correctly identify the buyer and the information sent by the buyer.

Protocols Used

GSM

3G Enhanced Data Rate For GSM Evolution (EDGE)

Universal Mobile Telecommunications System (UMTS)

High-Speed Packet Access (HSPA)

Technologies

Wireless Networks (Bluetooth / Wi-Fi)

SMS

MMS

Information Providers

Global Electronic Party

Information Register

Global Data Synchronisation

Network

TRANSACTION OVERVIEW

Infrastructure and steps in the process

Transaction part I

Transaction part II

Applications

Advertising & Promotion

In-store navigation

Comparison Shopping

Information & Extended

Packaging

Store Location

Authentication

Applications

Payment

Interactive Publications

Ticketing

Cataloge shopping

Advantages

.

More Convenience: the small size and ease of use of mobile receivers ,coupled with freedom from problems caused by infrastructure, makes for a higher degree of user convenience.

Expanded Reach: the presences of wireless link between the customer and the service provider eliminates the need for a fixed interface such as a computer for communication.

Quick access: connecting through a mobile is faster than dial-up connections using wire line modems.

Instant Connectivity(2.5G): Instant connectivity or “always on” is

becoming more prevalent .

Limitations

Lack of Standards

Device Constraints

Weak processors

Limited memory

Tiny screens, poor resolutions

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