friday factoids january 17, 2014

Source: Infosys, 2014

89%…of consumers who interact with a retailer through social media say the interaction affects their purchases.

Source: Listrak, 2014

77%…of consumers are likely to make additional purchases if they receive personalized emails from a retailer.

…to look up product information on their

smartphones.

Source: Radius Global

Marketing Research, 2014

Millennials

Boomers

ARE 4 TIMES MORE LIKELY THAN

110 million

Source: Target, 2014

…consumers may have been impacted by the Target breach.

…of consumers are willing to share their locations via smartphone GPS with a retailer.

Source: IBM, 2014

36%

…of consumers aren’t fans of POS prompts

on their mobile devices.

63%

Source: CompuCom, 2014

38%Source: IBM, 2014

…of shoppers are willing to share their

phone numbers in exchange for branded

text messages.

Source: CFPB, 2014

…of credit card complaints over a two-year period came

from just 10 companies.

93%

…of consumers are willing to share their social media information with retailers in exchange for branded content.

38%Source: IBM, 2014

Source: Inmar, 2014

…increase in digital coupon use since the start of 2013.

141%