foursquare strategies

Foursquare Strategies

Andy Huston@hust0058

@4sqIndy

@4sqChat

#4sqChat

www.4sqindy.east44.com

Not Shiny New Toys

Powerful BusinessApplications

From: Jess3.com

From: FastCompany

Social Media Planning

1. Listen

2. Learn

3. Strategy

4. Tools

5. Measure

Social Media Is Work

Rules for Tools

• Listen

• Content is King

• Find Contacts

• Engage

• Involve

“Experiment personally,

apply professionally”

What is ?

The Case for Organizations

• Tips, Add Value

• Offer Specials

• Marketing Integration

• Word of Mouth Promotion

• Build Brand Ambassadors (Insights)

•Become Mayor of a Venue *Most Check-ins over 60 days*Only one check-in a day counts*Profile pic required

•Earn Badges

•Earn Points

•Connect with Friends

•Share and Receive Insider Tips

•Save Money with Specials

Why Check In

Add Friends

Easy to search for friends on:

• Gmail

• Facebook (but not Pages, yet)

• Twitter

One-to-One Friending – like Facebook

Strong privacy settings help you stay in control.

I recommend full organization name here

What email will your fans have?

Twitter Avatar is a Good Idea

Your U

ser P

rofile

Page

An Upgraded Brand Page

Your fans can just click to follow –like the FB “Like”.

No need to accept friend requests!

Other L

ocatio

n –Based Services --

Gowalla

Other L

ocatio

n –Based Services --

SCVNGR

Other L

ocatio

n –Based Services –

FacebookPlaces

How to Check In

• Foursquare app for smartphones

• SMS Text Message

• Foursquare mobile website

• Nokia phones with special app!

Uses GPS to attain your location

and show nearby venues

Badges

Some have been event-specific.

Branded Badges

Follow the Ellen Show

Follow VisitPA and Shout

Shout

Status updates that can be made with or without your check-in.

Notice you can now comment on

check-ins.

Pictures

Pictures can be left at venues, included in tips, and added to your “shout” upon check-in.

What will you and your guests showcase?

Leaderboard

Make Your Venue Work

Be Search Friendly

• Add category

• Add tips

Claim It (FREE)

• Add staff

• Add specials

• Use Insights

Insights

Tips

• Meaningful tips that reflect your brand

• What would your fans want know

• Draw connections to related venues

Popular tips that have been completed by many are more likely to be pushed to followers upon check-in.

Tips

Promote your tips by embedding them on your website by grabbing embed code from your user or brand page.

StaffBasic Info

• Staff can be added to one or multiple venues

• Staff are not eligible to be Mayor

• Helps encourage visitors to connect with employees

Staff Best Practices

• Make staff aware of your foursquare presence

• If running a special, all should know the details and how to process it

• Recognize the employee that has helped redeem the most specials each month

Specials

Scotty’s Brewhouse

Houlihan’s Indianapolis

Granite City Brewery

King David’s Dogs

Good specials drive traffic toward your organizational goals. Reward the behavior you want to encourage. Creativity knows no bounds.

Market It!

You are missing opportunities if you aren’t linking to all your social media sites on your homepage.

FREE WITH CLAIMED VENUE

On-site promo

One Click from Connection

Facebook and Twitter

Facebook App that puts your Venue as a FB Page Tab

This microsite was a great way for the Redskins

to market their efforts.

Pictures

My Indiana State Fair Pic: 2300 views in less than 12 hours on Twitter

Yes, it was delicious.

Measure Impact

Google AlertsSocialMention.comSearch.Twitter.com

InfluenceKloutTweetReach

TrackingBit.LyGoo.Gl

Klout Measures Influenceon Twitter

INFLUENCE IS NOT:Follower Counts Number of TweetsNumber of Posts

INFLUENCE IS ABOUT:Call to ActionResponsesLikesCommentsRetweetsSharingClick RatesViews

KNOW YOUR INFLUENTIAL FANS

Encourage Them To Share With Their Friends

FOURSQUARE INFLUENCETo Dos – Done by OthersClick-ThroughsShouts to Twitter or Facebook

You Don’t Have A Choice On Whether Or Not To DO Social Media;

The Choice Is How Well You DO It.

Erik QualmanAuthor, Socialnomics

Andy Huston @hust0058

@4sqIndy

@4sqChat

#4sqChat (Monday’s at 9p ET)

www.4sqindy.east44.com

Be Advised. Rapidly evolving. Have a question, need more information, or want to stay on top of the latest news. Email us!

4sqindy@gmail.com