four ways the brian lehrer show gives their shows digital love

WNYC: The Brian Lehrer Show

Online www.wnyc.org/shows/blFB wwwww.facebook.com/brianlehrerwnycTMBLR www.wnyc.tumblr.com@brianlehrer@jodyavirganjavirgan@wnyc.org

What’s The Goal of the Radio Show?

• Build a community

• Advance the existing news conversation

• Explain complex issues

• Be a little weird

What’s The Goal Online?

• See Previous Slide

• Build a community = Take social seriously

• Advance the existing convo = Get quotes

• Explain complex issues = Explainers/Advice

• Be a little weird = Have fun on social

Top Stories

• Give people something to share, not just link

• All of these got some extra love (or they were big names)

Challenges Online

• Reach new audienceso Include handles, book guests with followings

• Smooth out the afternoon valleyo Create content that travels, lasts, use social

Method 1: A Quick Refresh• New Headline

o Does Your CMS accomodate this?

• Turn a B+ segment to an A

o See what’s getting attention: chartbeat, tweets, etc

• Work Efficiently

o Do it as soon as you can, as quickly as you can. A little goes a long way.

Method 2: #ShowYourWork• Bullet points, surprising stats, advice

o Is this already in your prep?

Method 3: Fake a Transcript

• Live-tweet

• Embed, and repurpose quotes for tweets later

Method 4: Web-First, then Radio• Answer a curiosity.

• Ask on social, then see if it gets momentum.

Spread the Word• Now you have content! Quotes,

lists, etc.

• Know what works on Twitter vs. FB

WNYC: The Brian Lehrer Show

Online www.wnyc.org/shows/blFB wwww.facebook.com/brianlehrerwnycTMBLR www.wnyc.tumblr.com@brianlehrer@jodyavirganjavirgan@wnyc.org