flupa ux-day 2014 - gabe zichermann : "ux & gamification"

@gzicherm

c Dow Jones

the engagement crisis

cc flickr streamishmc

80%+ second screen

CC FLICKR TNOC

THE ASSHOLE GAME

Boredom: What is it

boredom & distraction

cc flickr john-morgan

the teen-less car

the power of gamescc flickr mache

GAMES ARE WIRED TO PRODUCE PLEASURE

THE MOTIVATION TO PERSEVERE (IN GAMES) IS THE BRAIN SEEKING ANOTHER SURGE OF DOPAMINE -- THE FUEL OF INTRINSIC REINFORCEMENT.

Judy Willis MD

CC FLICKR.COM/SCOTTFIDD

WIRED FOR PLEASURE

DOPAMINE: WONDER DRUG

engaging users and changing behavior with the best ideas from

games, loyalty & behavioral economics

gamification

gamification is not just

making everything a game

hi, i'm gabe zichermann

gamification.co

TAKE CONTROL

OF LIVE SOCIAL MEDIA

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FEEDBACK FRIENDS

FUN

personal best - nike+

engage: Domino's

fun: failure, creative constraint

autodesk: self-discovery

delta training: ready, set, jet

CIVILIZATION: TEACHING THE BEST WAY

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Boredom: What is it

boredom

cc flickr john-morgan

Boredom: What is it

brain at rest

Boredom: What is it

cc flickr maziarj

boredom based

economy

cc flickr maziarj

Boredom: What is ithabituation

cc flickr thekmancom

fun tells a story

fun reimagines reality

Lazzaro's four keys to fun

extending live/virtual

QUIRKY: UNLEASHING INNOVATION

bigger picture - foldit

STATUSACCESSPOWERSTUFF

REWARDS

Boredom: What is it

nothing is forever

@gzichermgabe@dopa.mn

thank you!