fluid social media presentation

p 801 295 9820f 801 951 5815

www.fluid-studio.net1065 South 500 West

Bountiful, Utah 84010

How many have heard of Facebook?Twitter?LinkedIn?YouTube?

How manyare on Facebook?Twitter?LinkedIn?YouTube?

Contact me:

Text “dyejo” to 50500

John Dyecell: 801.631.4736email: johnd@fluid-studio.netweb: www.fluid-studio.netTwitter: @dyejo

Free service provided byhttp://contxts.com

Before we begin . . .I am a firm believer in principles—out of the chute,

you should know there is no “silver bullet”

We all havea circle ofinfluence. People areinfluenced by those they trust

Circle of Influence

Circle of Concern What youcare about.

What you cando something

about.

People do not want to be sold to—they want tointeract and be heard

You cannot control the conversation, but you can participatein it

The younger your customer, the lesscredible the traditional “hard” market-ing sell is

The 4 P’s of marketing (product, price, place, promotion) still exist, but the 3 R’s (relevant, real, responsive) are rising quickly in a web 2.0 world, and will result in a 4th R—relationship

What isTwitter?The answer to “what are you doing” in 140 charactersor less

Twitter is a giant cocktail party where you can join theconversation at will and flit in and out

A lot of people ask: Why would anyone want to do this?

Twitter’s Growth

source: Nielsen NetView, 2/09, U.S., Home and Work

RANK Site Feb 08 Feb 09 % growth

1

2

3

4

5

Twitter.com

Zimbio

Facebook

Multiply

Wikia

475,000

809,000

20,043,000

821,000

1,381,000

7,038,000

2,752,000

65,704,000

2,394,000

3,758,000

1382%

240%

228%

192%

172%

Twitter’sUsers

In January, 735,000 unique visitors accessed the Twitter Web site through their mobile phones. The average unique visitor went to Twitter.com 14 times during the month and

spent an average of seven minutes on the site.

Age Group Unique Audience Composition %

2-17

18-24

25-34

35-49

55+

65+

250,000

**

1,379,000

2,935,000

1,165,000

477,000

3.6

**

19.6

41.7

16.6

6.8

source: Nielsen NetView, 2/09, U.S., Home and Work**These demographics have insufficient sample sizes

Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers

1. Twitter, as a service, is free

Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers

1. Twitter, as a service, is free2. Getting started is easy

Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers

1. Twitter, as a service, is free2. Getting started is easy3. It only takes seconds (and 140 char- acters or less) to get your point across

Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers

1. Twitter, as a service, is free2. Getting started is easy3. It only takes seconds (and 140 char- acters or less) to get your point across4. Multitudes of prospects and customers can get your updates

Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers

1. Twitter, as a service, is free2. Getting started is easy3. It only takes seconds (and 140 char- acters or less) to get your point across4. Multitudes of prospects and customers can get your updates5. It doesn’t have to be a time- consuming activity

Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers

1. Twitter, as a service, is free2. Getting started is easy3. It only takes seconds (and 140 char- acters or less) to get your point across4. Multitudes of prospects and customers can get your updates5. It doesn’t have to be a time- consuming activity6. Google loves tweets (and you should too!)

Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers

1. Twitter, as a service, is free2. Getting started is easy3. It only takes seconds (and 140 char- acters or less) to get your point across4. Multitudes of prospects and customers can get your updates5. It doesn’t have to be a time- consuming activity6. Google loves tweets (and you should too!)7. Easy way to share updates and links

Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers

1. Twitter, as a service, is free2. Getting started is easy3. It only takes seconds (and 140 char- acters or less) to get your point across4. Multitudes of prospects and customers can get your updates5. It doesn’t have to be a time- consuming activity6. Google loves tweets (and you should too!)7. Easy way to share updates and links8. Create real time, interactive relationships

How do I let people knowI am on Twitter?

1. Put it on your e-mail signature and business card2. Put it on your website and blog3. Follow thought leaders and comment on their tweets—Interact!4. Find people who are talking about your company and follow them

How do businesses use Twitter?

Comcast

Comcast uses @comcastcares to helpwith customer service

@comcastcares is a real person, Frank Eliason, who interacts with customers on Twitter

Frank helps customers in real-time

Comcast receives a lot of press (and a lot of happy customers) for this unique way of

interacting with their customer base

Zappos.com

CEO Tony Hsieh uses Twitter heavily and has a following of 287,000+

433 Zappos associates are on Twitter

Zappos uses Twitter for customer contestsand customer service

Zappos gets a lot of press for their unique approach tocustomer service and advertising

LinkedIn

Create your personal brand

Your LinkedIn profile is discover-able through search engines and on LinkedIn. Showcase your skills and talents so the right opportunities and people find you.

Network and (re)connect

With more than 37 million members, LinkedIn is the world’s largest professional network. Use the knowledge, experience, and connections of your network.

Share your wisdom and expertise

LinkedIn is a good place to share and exchange business information online. Ask a question and get fast answers from your network and experts worldwide.

Also, build your professional credibility by showcasing your knowledge, expertise, and interests by answering questions.

Connect with opportunities

Having a LinkedIn presence allows those looking for someonewith your experience, knowledge,and skills to find you.

Conversely, when you’re looking for that special (and sometimes hard-to-find) talent, LinkedIn can help you locate it.

The basics

Create a profile

· List your current and past positions & education. · Add a profile photo. · Add a summary paragraph.

Create your “real-world” network.

· Use webmail import to see all the people you know who are already on LinkedIn. · Upload a contacts file from Outlook, Palm, ACT!, or Mac Address. · View your colleagues and classmates that are already on LinkedIn.

Leverage the power of LinkedIn!

· Look up someone’s profile; see who you know in common to get off to a fast start! · Search for and select service providers based on trusted recommendations from people in your network.

Site Features

Homepage · View your latest messages and get network updates from colleagues and connections. · Read the latest news about your company, competitors, and industry and discuss it with colleagues. · Browse the latest jobs, questions, and answers that match your interests.

Profile The first impression is the most important impression.

Search · Search by name and other distinguishing characteristics to quickly locate the person you are looking for. · Use the advanced search to target specific skill sets or find subject- matter experts. · Conduct reference searches on potential job candidates and business partners. · Quickly search your inbox for important messages and information. · Find the right jobs, knowledge, or groups to make you more productive.

Applications LinkedIn has new applications that enable you to collaborate on projects, glean key insights, and present your work to the world’s largest professional network.

Jobs Helps you find or fill that next job using the power of your network.

· Job seekers can utilize inside connections at potential employers to help land their next job.

· Hiring managers can tap into a network of millions of profession- als to find the ideal candidate with the specific skill set and experience needed.

Groups Find and join communities of professionals based on common interest, experience, affiliation, and goals.

Stay in touch with organizations, schools, and companies that you are and were a part of, network with professionals with similar interests and goals, and collaborate in a professional community online.

Allows group organizations to extend their brand’s reach and strengthen the brand with existing users by providing additional value through LinkedIn’s features.

Answers Share business knowledge

· Ask your question and get answers from your network and other experts worldwide

· Showcase your knowledge, expertise, and interests by answering questions

· Stay up on the latest in your industry and functional area

ServiceProviders

A directory containing service providers that have been recommended by your network. Use the directory to quickly discover, research, and reference check service providers.

CompanyPages

A powerful research tool that helps you find and explore potential companies to work for or do business with.

Inbox The “control panel” for all of your LinkedIn user interactions.

Whether you’re accepting an invitation to connect from an old colleague, requesting an introduction to a potential investor, or reviewing a forwarded profile of someone you may hire, all of these interactions pass through your inbox.

MobileApplications

Get access to your connections, profiles, and more when you need them.

http://m.linkedin.com

PrivacySettings

To access these controls, click on the “Account & Settings” link available on the top right of every page.

Events

Tips and Tricks

Increase your organic SEO with LinkedIn

“5 Tipsfor UsingLinkedIn as aBusiness Tool”

http://www.emarketingandcommerce.com/story/5-tips-using-linkedin-business-tool

p 801 295 9820f 801 951 5815

www.fluid-studio.net1065 South 500 West

Bountiful, Utah 84010