fluid social media presentation
TRANSCRIPT
p 801 295 9820f 801 951 5815
www.fluid-studio.net1065 South 500 West
Bountiful, Utah 84010
How many have heard of Facebook?Twitter?LinkedIn?YouTube?
How manyare on Facebook?Twitter?LinkedIn?YouTube?
Contact me:
Text “dyejo” to 50500
John Dyecell: 801.631.4736email: [email protected]: www.fluid-studio.netTwitter: @dyejo
Free service provided byhttp://contxts.com
Before we begin . . .I am a firm believer in principles—out of the chute,
you should know there is no “silver bullet”
We all havea circle ofinfluence. People areinfluenced by those they trust
Circle of Influence
Circle of Concern What youcare about.
What you cando something
about.
People do not want to be sold to—they want tointeract and be heard
You cannot control the conversation, but you can participatein it
The younger your customer, the lesscredible the traditional “hard” market-ing sell is
The 4 P’s of marketing (product, price, place, promotion) still exist, but the 3 R’s (relevant, real, responsive) are rising quickly in a web 2.0 world, and will result in a 4th R—relationship
What isTwitter?The answer to “what are you doing” in 140 charactersor less
Twitter is a giant cocktail party where you can join theconversation at will and flit in and out
A lot of people ask: Why would anyone want to do this?
Twitter’s Growth
source: Nielsen NetView, 2/09, U.S., Home and Work
RANK Site Feb 08 Feb 09 % growth
1
2
3
4
5
Twitter.com
Zimbio
Multiply
Wikia
475,000
809,000
20,043,000
821,000
1,381,000
7,038,000
2,752,000
65,704,000
2,394,000
3,758,000
1382%
240%
228%
192%
172%
Twitter’sUsers
In January, 735,000 unique visitors accessed the Twitter Web site through their mobile phones. The average unique visitor went to Twitter.com 14 times during the month and
spent an average of seven minutes on the site.
Age Group Unique Audience Composition %
2-17
18-24
25-34
35-49
55+
65+
250,000
**
1,379,000
2,935,000
1,165,000
477,000
3.6
**
19.6
41.7
16.6
6.8
source: Nielsen NetView, 2/09, U.S., Home and Work**These demographics have insufficient sample sizes
Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers
1. Twitter, as a service, is free
Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers
1. Twitter, as a service, is free2. Getting started is easy
Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers
1. Twitter, as a service, is free2. Getting started is easy3. It only takes seconds (and 140 char- acters or less) to get your point across
Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers
1. Twitter, as a service, is free2. Getting started is easy3. It only takes seconds (and 140 char- acters or less) to get your point across4. Multitudes of prospects and customers can get your updates
Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers
1. Twitter, as a service, is free2. Getting started is easy3. It only takes seconds (and 140 char- acters or less) to get your point across4. Multitudes of prospects and customers can get your updates5. It doesn’t have to be a time- consuming activity
Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers
1. Twitter, as a service, is free2. Getting started is easy3. It only takes seconds (and 140 char- acters or less) to get your point across4. Multitudes of prospects and customers can get your updates5. It doesn’t have to be a time- consuming activity6. Google loves tweets (and you should too!)
Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers
1. Twitter, as a service, is free2. Getting started is easy3. It only takes seconds (and 140 char- acters or less) to get your point across4. Multitudes of prospects and customers can get your updates5. It doesn’t have to be a time- consuming activity6. Google loves tweets (and you should too!)7. Easy way to share updates and links
Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers
1. Twitter, as a service, is free2. Getting started is easy3. It only takes seconds (and 140 char- acters or less) to get your point across4. Multitudes of prospects and customers can get your updates5. It doesn’t have to be a time- consuming activity6. Google loves tweets (and you should too!)7. Easy way to share updates and links8. Create real time, interactive relationships
How do I let people knowI am on Twitter?
1. Put it on your e-mail signature and business card2. Put it on your website and blog3. Follow thought leaders and comment on their tweets—Interact!4. Find people who are talking about your company and follow them
How do businesses use Twitter?
Comcast
Comcast uses @comcastcares to helpwith customer service
@comcastcares is a real person, Frank Eliason, who interacts with customers on Twitter
Frank helps customers in real-time
Comcast receives a lot of press (and a lot of happy customers) for this unique way of
interacting with their customer base
Zappos.com
CEO Tony Hsieh uses Twitter heavily and has a following of 287,000+
433 Zappos associates are on Twitter
Zappos uses Twitter for customer contestsand customer service
Zappos gets a lot of press for their unique approach tocustomer service and advertising
Create your personal brand
Your LinkedIn profile is discover-able through search engines and on LinkedIn. Showcase your skills and talents so the right opportunities and people find you.
Network and (re)connect
With more than 37 million members, LinkedIn is the world’s largest professional network. Use the knowledge, experience, and connections of your network.
Share your wisdom and expertise
LinkedIn is a good place to share and exchange business information online. Ask a question and get fast answers from your network and experts worldwide.
Also, build your professional credibility by showcasing your knowledge, expertise, and interests by answering questions.
Connect with opportunities
Having a LinkedIn presence allows those looking for someonewith your experience, knowledge,and skills to find you.
Conversely, when you’re looking for that special (and sometimes hard-to-find) talent, LinkedIn can help you locate it.
The basics
Create a profile
· List your current and past positions & education. · Add a profile photo. · Add a summary paragraph.
Create your “real-world” network.
· Use webmail import to see all the people you know who are already on LinkedIn. · Upload a contacts file from Outlook, Palm, ACT!, or Mac Address. · View your colleagues and classmates that are already on LinkedIn.
Leverage the power of LinkedIn!
· Look up someone’s profile; see who you know in common to get off to a fast start! · Search for and select service providers based on trusted recommendations from people in your network.
Site Features
Homepage · View your latest messages and get network updates from colleagues and connections. · Read the latest news about your company, competitors, and industry and discuss it with colleagues. · Browse the latest jobs, questions, and answers that match your interests.
Profile The first impression is the most important impression.
Search · Search by name and other distinguishing characteristics to quickly locate the person you are looking for. · Use the advanced search to target specific skill sets or find subject- matter experts. · Conduct reference searches on potential job candidates and business partners. · Quickly search your inbox for important messages and information. · Find the right jobs, knowledge, or groups to make you more productive.
Applications LinkedIn has new applications that enable you to collaborate on projects, glean key insights, and present your work to the world’s largest professional network.
Jobs Helps you find or fill that next job using the power of your network.
· Job seekers can utilize inside connections at potential employers to help land their next job.
· Hiring managers can tap into a network of millions of profession- als to find the ideal candidate with the specific skill set and experience needed.
Groups Find and join communities of professionals based on common interest, experience, affiliation, and goals.
Stay in touch with organizations, schools, and companies that you are and were a part of, network with professionals with similar interests and goals, and collaborate in a professional community online.
Allows group organizations to extend their brand’s reach and strengthen the brand with existing users by providing additional value through LinkedIn’s features.
Answers Share business knowledge
· Ask your question and get answers from your network and other experts worldwide
· Showcase your knowledge, expertise, and interests by answering questions
· Stay up on the latest in your industry and functional area
ServiceProviders
A directory containing service providers that have been recommended by your network. Use the directory to quickly discover, research, and reference check service providers.
CompanyPages
A powerful research tool that helps you find and explore potential companies to work for or do business with.
Inbox The “control panel” for all of your LinkedIn user interactions.
Whether you’re accepting an invitation to connect from an old colleague, requesting an introduction to a potential investor, or reviewing a forwarded profile of someone you may hire, all of these interactions pass through your inbox.
MobileApplications
Get access to your connections, profiles, and more when you need them.
http://m.linkedin.com
PrivacySettings
To access these controls, click on the “Account & Settings” link available on the top right of every page.
Tips and Tricks
Increase your organic SEO with LinkedIn
“5 Tipsfor UsingLinkedIn as aBusiness Tool”
http://www.emarketingandcommerce.com/story/5-tips-using-linkedin-business-tool
p 801 295 9820f 801 951 5815
www.fluid-studio.net1065 South 500 West
Bountiful, Utah 84010