flashmarkets - socon09 keynote

“Market” was a noun, long before itwas a verb…

Connecting…

In real life:SF Bay Area (Half Moon Bay, CA)

Online:@ccarfi on Twitterhttp://www.socialcustomer.com (blog)http://www.cerado.com (URL)

Hashtag for today for Twitter, Flickr, etc.:#socon or #socon09

FlashMarketsFrom the Roman Agora to the Mobile Web

About Chris

Christopher Carfi is an entrepreneur and is currently the CEO ofCerado, Inc (http://www.cerado.com). His blog, The SocialCustomer Manifesto (http://www.socialcustomer.com), is a "Top25" marketing blog, and has won numerous other awardsincluding "Top CRM Blog" in 2005, 2007 and 2008.

He is also an active contributor to the ProjectVRM(http://www.projectvrm.org), based at the Berkman Center atHarvard University, which focuses on improving customer-vendorrelationships and is creating tools to equip individuals with tools ofboth independence and engagement.

Chris grew up in Chicago, holds an MBA from Carnegie MellonUniversity, and a Bachelor's in Computer Science fromNorthwestern University, and currently lives in the Bay Area withhis family.

Roman Agora

tsukiji

aalsmeer

All these markets were set up byVendors.

Customers learn about the markets(perhaps through marketing), andgo to them to interact with vendors.

Yesterday’s vendor-driven world had three things.

• Marketing

• Sales

• Support

But…what happens when marketsare instead driven by customers…

Search

Shop

SupportConnect

Converse

How do we let them know about us?

How do we let them know what we’dlike them to do?

How do we then do it?

Do individuals need PR andMarket Communications teams inorder to inform the market?

What happens when markets aredriven by customers?

Related Projects

ProjectVRM (thanks, Doc!)http://www.projectVRM.org

Public Radio Tuner (thanks, Keith!)http://www.publicradiotuner.com/

The Mine! Project (thanks, Adriana!)http://themineproject.org/

Mydex (thanks, Iain!)http://mydex.org/

“Market” was a noun, long before itwas a verb…

FlashMarketsFrom the Roman Agora to the Mobile Web

Photo credits

Agora http://flickr.com/photos/schoeters/2400868089/Tsukiji http://flickr.com/photos/jimfischer/2629361099/Tsukiji http://flickr.com/photos/chang-er/2629466227/Tsukiji http://flickr.com/photos/stewart/2475416558/eBay http://flickr.com/photos/fajalar/533769268/eBay chip http://flickr.com/photos/29889705@N00/249348622eBay Live http://flickr.com/photos/silvermarquis/2608565199/Aalsmeer http://flickr.com/photos/41dodge/235905338/Aalsmeer http://flickr.com/photos/41dodge/235905498/Aalsmeer http://flickr.com/photos/41dodge/235905708/Aalsmeer http://flickr.com/photos/sindala/231795077/Aalsmeer http://flickr.com/photos/sindala/231814570/Aalsmeer http://flickr.com/photos/sindala/231839292/Bazaar http://flickr.com/photos/dynamosquito/2376443615/Mall of America http://flickr.com/photos/mrottler/442338564/Mike's Corner Store http://flickr.com/photos/greencolander/2237794164/Mike's Corner Store http://flickr.com/photos/greencolander/229575730/Trading Floor http://flickr.com/photos/dcwriterdawn/2930224361/Wine http://flickr.com/photos/aldoaldoz/1267877003/