4 February 2010

@stevebridger

#media140 #smwldn

Staying relevant in a wired worldCharities

@stevebridger

I help charities unlearn stuff and trust more of their own people

to participate online to support insight, collaboration, transparency,

advocacy & philanthropy

@stevebridger

Can we agree on one thing?

@stevebridger

This new stuff - let’s call it social media - is disruptive and transformative

inside the organisation

1

@stevebridger

Can we agree on one thing?two things?

@stevebridger

It’s still about relationships

2

@stevebridger

http://www.flickr.com/photos/ceruleandepths/1693238000/

“It is difficult to get a man to understand something when his salary depends on his not

understanding it”Upton Sinclair

@stevebridger

organisational dependency on hierarchy

organisational dependency on hierarchy

@stevebridger

“I'm convinced that eventually every member of staff will need to have some level of responding power and be

empowered to use social media to communicate and build relationships

with the people around them”

@willmcinnes

@stevebridger

@stevebridger

don’t make social media

another silo

@stevebridger

charity staff who feel comfortable

participating

supporters / potential supporters

trust the hiring decision?

code of conduct?

donations online still only

3%

earmarkedvs

general funds

donor‘intimacy’th

e ch

angi

ng g

ivin

g ex

perie

nce

self-organising,

peer-to-peer, instant

campaigns

challenges for traditional charities

platform to make

supporters look good

borderlessglobal citizensglobal reach

more connected

experiences

focused micro-

payments

accountability & scrutiny

impact reporting

mobile

governance

return on attention

Steve  Bridger  |  04.02.10  |  original  scribbly  doodle  by  @davegray  -­‐  remixed  with  permission

social computing

real-time web

interruptionpermission

aggregationof small

acts

transactionalaspirational

big contributions still matter

regulation

openvsclosed

@stevebridger

Thank you... and enjoy the rest of the day

@stevebridger

http://www.flickr.com/photos/ceruleandepths/1693238000/