first floor features · overhead observation gallery provides two tiers of seating for up to 10...

First Floor Features

StructuralResearch

Air Cannon

RainChamber

“The Racker”

UTM

Panel Bender

CSL Machine

ExtremeTemperature

Chamber

PlumbingCertification Insulation Certification

Offices

StructuralPanel Certification

MainEntrance

PatioWork Floor

“TheCrusher”

Restrooms

Elevator

Private Office &Conference Room

Strong Wall

Central Conference Room

& Gallery

ThermalSystemsResearch

PlasticsTesting

WORK FLOOR

• 30'x40'

• 2-storyobservation

• 6videocameras

Thisuniquefeatureallows

focusgroupclientstocreate,

observe,andhearreal-world

scenariosinacontrolled

environment.Ampleceiling

heightandoversizedloading

dockdoorsallowoptimal

flexibilityforscenarioscale.

CentRaL COnFeRenCe ROOm & GaLLeRy

• 56'x34'

• Seating:Classroom-32;Theater-100;

Conference-20

Withitsflexibleandopendesign,

overheadprojector,retractablescreen,

andlargeone-wayglasswindowsto

viewtheWorkFloor,thisroomallows

formultiplemeeting,research,or

observationconfigurations.

eXtReme temPeRatURe CHamBeR

• 27'x23'

• From15°to150°F

Allowsforextremetemperature

simulationstomakeparticipant

scenariosastrue-to-lifeas

possible,whilestillmaintaining

acontrolledenvironment.

Home Innovation Research Labs400PrinceGeorge’sBoulevard,UpperMarlboro,Maryland20774

P:800.638.8556|F:301.430.6180|HomeInnovation.com|Twitter.com/HomeResearchLab

second Floor Features

ReceptionArea

Restroom

Restroom

ClientObservation

Room

ClientObservation

Room

ParticipantWaitingRoom

OverheadObservation Gallery

Small-GroupInterview Suite

ParticipantWaitingRoom

ClientLounge

ClientLounge

Focus GroupRoom

Focus GroupRoom

A/VRoom

Elevator

East Wing

West Wing

Emergency Exit

CLIent LOUnGeS & OBSeRVatIOn ROOmS

Loungesarecomfortable,privateareasequipped

withvideoandaudiofeedsoffocusgroupactivities,

aswellascomfortableseating,stockedpantry

andrefrigerator,andhigh-speedInternetaccess.

ObservationRoomsarecomfortableandspacious

withthree-tiered,well-litseatingtoensureagood

viewforallobservers.TwoObservationRoomscan

becombinedintoonelargeroomforsimultaneous

observationofbothFocusGroupRooms.

FOCUS GROUP ROOmS

• 21’x17’

• Seating:Classroom-10;

Theater-24;Conference-12

Large,open,reconfigurable

roomswithA/Vfeaturesthat

allowparticipantstoreview

andcommentonwebsites,

presentations,videos,or

advertisingconceptsasneeded.

FocusGroupRoomscanalso

beusedintandemwithagroup

inoneroomobservingagroup

intheotherroom–idealfor

channelresponseresearch.

OVeRHeaD OBSeRVatIOnGaLLeRy

Providestwotiersofseatingfor

upto10observers.Overlooks

WorkFloorbelow,allowing

observationthroughpanoramic

one-wayglasswindowsand/or

threelargeflat-screenmonitors.

Home Innovation Research Labs400PrinceGeorge’sBoulevard,UpperMarlboro,Maryland20774

P:800.638.8556|F:301.430.6180|HomeInnovation.com|Twitter.com/HomeResearchLab