First Floor Features

StructuralResearch

Air Cannon

RainChamber

“The Racker”

UTM

Panel Bender

CSL Machine

ExtremeTemperature

Chamber

PlumbingCertification Insulation Certification

Offices

StructuralPanel Certification

MainEntrance

PatioWork Floor

“TheCrusher”

Restrooms

Elevator

Private Office &Conference Room

Strong Wall

Central Conference Room

& Gallery

ThermalSystemsResearch

PlasticsTesting

WORK FLOOR

• 30'x40'

• 2-storyobservation

• 6videocameras

Thisuniquefeatureallows

focusgroupclientstocreate,

observe,andhearreal-world

scenariosinacontrolled

environment.Ampleceiling

heightandoversizedloading

dockdoorsallowoptimal

flexibilityforscenarioscale.

CentRaL COnFeRenCe ROOm & GaLLeRy

• 56'x34'

• Seating:Classroom-32;Theater-100;

Conference-20

Withitsflexibleandopendesign,

overheadprojector,retractablescreen,

andlargeone-wayglasswindowsto

viewtheWorkFloor,thisroomallows

formultiplemeeting,research,or

observationconfigurations.

eXtReme temPeRatURe CHamBeR

• 27'x23'

• From15°to150°F

Allowsforextremetemperature

simulationstomakeparticipant

scenariosastrue-to-lifeas

possible,whilestillmaintaining

acontrolledenvironment.

Home Innovation Research Labs400PrinceGeorge’sBoulevard,UpperMarlboro,Maryland20774

P:800.638.8556|F:301.430.6180|HomeInnovation.com|Twitter.com/HomeResearchLab

second Floor Features

ReceptionArea

Restroom

Restroom

ClientObservation

Room

ClientObservation

Room

ParticipantWaitingRoom

OverheadObservation Gallery

Small-GroupInterview Suite

ParticipantWaitingRoom

ClientLounge

ClientLounge

Focus GroupRoom

Focus GroupRoom

A/VRoom

Elevator

East Wing

West Wing

Emergency Exit

CLIent LOUnGeS & OBSeRVatIOn ROOmS

Loungesarecomfortable,privateareasequipped

withvideoandaudiofeedsoffocusgroupactivities,

aswellascomfortableseating,stockedpantry

andrefrigerator,andhigh-speedInternetaccess.

ObservationRoomsarecomfortableandspacious

withthree-tiered,well-litseatingtoensureagood

viewforallobservers.TwoObservationRoomscan

becombinedintoonelargeroomforsimultaneous

observationofbothFocusGroupRooms.

FOCUS GROUP ROOmS

• 21’x17’

• Seating:Classroom-10;

Theater-24;Conference-12

Large,open,reconfigurable

roomswithA/Vfeaturesthat

allowparticipantstoreview

andcommentonwebsites,

presentations,videos,or

advertisingconceptsasneeded.

FocusGroupRoomscanalso

beusedintandemwithagroup

inoneroomobservingagroup

intheotherroom–idealfor

channelresponseresearch.

OVeRHeaD OBSeRVatIOnGaLLeRy

Providestwotiersofseatingfor

upto10observers.Overlooks

WorkFloorbelow,allowing

observationthroughpanoramic

one-wayglasswindowsand/or

threelargeflat-screenmonitors.

Home Innovation Research Labs400PrinceGeorge’sBoulevard,UpperMarlboro,Maryland20774

P:800.638.8556|F:301.430.6180|HomeInnovation.com|Twitter.com/HomeResearchLab