finding mike, rethink mental illness. great comms campaigns i wish i'd done seminar, 18 june...
Post on 29-Jun-2015
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#FindMikeby
Johnny Benjamin & Rethink Mental Illness
Brie Rogers Lowery
Country Director, UK
Change.org
@brie_rl
© Rethink Mental IllnessImage: @ollyog
#foundmike
Photo ©VivaLaZoom
1. Personal story = engaging audience
2. Kept it simple: Who will find Mike?
3. Person first, brand second
© Rethink Mental Illness
Read more:• http://www.rethink.org/get-involved/campaigns/fin
ding-mike-synopsis
• http://www.charitycomms.org.uk/articles/finding-mike
• Full film of the story: https://www.youtube.com/watch?v=Ac7MKsj8sWM
If you have been affected by any of the issues shown here please contact the Samaritans:
http://www.samaritans.org/
Visit the CharityComms website to view slides from our past
events, see what events we have coming up and to check out what
else we do.
www.charitycomms.org.uk
#commscampaigns
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