fight for delight: start your design revolution

FIGHT FOR DELIGHTStart Your Design Revolution

@BlankBenPresented March 10, 2014 at SXSW

MY PASSIONHelping designers make a big impact within their organization (while having more fun). I believe everyone has the potential to unlock their inner designer.

BA A TALE OF TWO DESIGNERS

Work feels like a struggle.

“They” don’t value design.

No one listens to my ideas.

I’m the only one doing it.

Not doing my best work, and not proud of the work I’m doing.

I’m not making an impact, my work doesn’t matter.

Work is fun and rewarding.

I’m their secret weapon.

People seek out my ideas

I have support at many levels

I’m prolific. My best work takes place each and every day.

I make a BIG impact on customers and the business.

Work feels like a struggle.

“They” don’t value design.

No one listens to my ideas.

I’m the only one doing it.

Not doing my best work, and not proud of the work I’m doing.

I’m not making an impact, my work doesn’t matter.

BA

INNOVATION CATALYSTS

250 MORE PEOPLE JUST LIKE ME

MAKING A BIG IMPACT + FUN

HOW TO YOU GO FROM A to BStart a design revolution?Revolutionaries define themselves by what they stand FOR, not by what they stand against…

IT STARTS WITH YOUFight for Delight

(It’s a challenge, but I’ll share a few of our best moves)

YOU ARE THE PRODUCTApply your design skills to you, then your organization.

Have deep empathy for your fellow employees. They are your customers.

Fall in love with your customers’ problems, not your design solutions...

Images Source © Michael HultströmCreative Commons License

BE AWESOMEDelight your “customers” by going above and beyond. Make them passionate. Leave your ego at the door. Strive to know your “customers” better than they knows themselves.

Images Source © Michael HultströmCreative Commons License

GO WHERE YOU’RE LOVEDDouble down on those who love you. Seek out like minded people & projectsStart small, don’t ask for permission, and just get moving...

Images Source © Michael HultströmCreative Commons License

USE JUDORetell your story in the language of your organization. Let “your” story become “their” story. Leverage existing momentum in your favor…

Images Source © Michael HultströmCreative Commons License

BE INCLUSIVEHelp others like you get started; you need them.Share the spotlight early and often.

You can’t do it alone. Help “just one more person” join… Images Source © Michael Hultström

Creative Commons License

SO…

Your are the ProductBe AwesomeGo Where You’re LovedUse JudoBe Inclusive

YOUR OPPORTUNITY Only 10% of people in this room will take the first step. Make sure you’re one of them. Will you lead, join or take part..?

SECRET: Few people are willing to start a revolution, so the world is your oyster if you do.

START NOWYour Challenge: Take the first step this week!Go where you’re loved…Start small…Be awesome…

P.S. And let everyone in this room know how it goes.

THANK YOUShare your Fight for Delight Journey:

@BlankBen