fight for delight: start your design revolution

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FIGHT FOR DELIGHT Start Your Design Revolution @BlankBen Presented March 10, 2014 at SXSW

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Intuit Innovation Leader Ben Blank shared tips for designers on how to make an impact in their organization at SXSW Interactive 2014. Follow Ben (@BlankBen) and Intuit (@IntuitInc) on Twitter.

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Page 1: Fight for Delight: Start Your Design Revolution

FIGHT FOR DELIGHTStart Your Design Revolution

@BlankBenPresented March 10, 2014 at SXSW

Page 2: Fight for Delight: Start Your Design Revolution

MY PASSIONHelping designers make a big impact within their organization (while having more fun). I believe everyone has the potential to unlock their inner designer.

Page 3: Fight for Delight: Start Your Design Revolution

BA A TALE OF TWO DESIGNERS

Page 4: Fight for Delight: Start Your Design Revolution

Work feels like a struggle.

“They” don’t value design.

No one listens to my ideas.

I’m the only one doing it.

Not doing my best work, and not proud of the work I’m doing.

I’m not making an impact, my work doesn’t matter.

Page 5: Fight for Delight: Start Your Design Revolution

Work is fun and rewarding.

I’m their secret weapon.

People seek out my ideas

I have support at many levels

I’m prolific. My best work takes place each and every day.

I make a BIG impact on customers and the business.

Work feels like a struggle.

“They” don’t value design.

No one listens to my ideas.

I’m the only one doing it.

Not doing my best work, and not proud of the work I’m doing.

I’m not making an impact, my work doesn’t matter.

Page 6: Fight for Delight: Start Your Design Revolution

BA

Page 7: Fight for Delight: Start Your Design Revolution

INNOVATION CATALYSTS

250 MORE PEOPLE JUST LIKE ME

Page 8: Fight for Delight: Start Your Design Revolution

MAKING A BIG IMPACT + FUN

Page 9: Fight for Delight: Start Your Design Revolution

HOW TO YOU GO FROM A to BStart a design revolution?Revolutionaries define themselves by what they stand FOR, not by what they stand against…

Page 10: Fight for Delight: Start Your Design Revolution

IT STARTS WITH YOUFight for Delight

(It’s a challenge, but I’ll share a few of our best moves)

Page 11: Fight for Delight: Start Your Design Revolution

YOU ARE THE PRODUCTApply your design skills to you, then your organization.

Have deep empathy for your fellow employees. They are your customers.

Fall in love with your customers’ problems, not your design solutions...

Images Source © Michael HultströmCreative Commons License

Page 12: Fight for Delight: Start Your Design Revolution

BE AWESOMEDelight your “customers” by going above and beyond. Make them passionate. Leave your ego at the door. Strive to know your “customers” better than they knows themselves.

Images Source © Michael HultströmCreative Commons License

Page 13: Fight for Delight: Start Your Design Revolution

GO WHERE YOU’RE LOVEDDouble down on those who love you. Seek out like minded people & projectsStart small, don’t ask for permission, and just get moving...

Images Source © Michael HultströmCreative Commons License

Page 14: Fight for Delight: Start Your Design Revolution

USE JUDORetell your story in the language of your organization. Let “your” story become “their” story. Leverage existing momentum in your favor…

Images Source © Michael HultströmCreative Commons License

Page 15: Fight for Delight: Start Your Design Revolution

BE INCLUSIVEHelp others like you get started; you need them.Share the spotlight early and often.

You can’t do it alone. Help “just one more person” join… Images Source © Michael Hultström

Creative Commons License

Page 16: Fight for Delight: Start Your Design Revolution

SO…

Your are the ProductBe AwesomeGo Where You’re LovedUse JudoBe Inclusive

Page 17: Fight for Delight: Start Your Design Revolution

YOUR OPPORTUNITY Only 10% of people in this room will take the first step. Make sure you’re one of them. Will you lead, join or take part..?

SECRET: Few people are willing to start a revolution, so the world is your oyster if you do.

Page 18: Fight for Delight: Start Your Design Revolution

START NOWYour Challenge: Take the first step this week!Go where you’re loved…Start small…Be awesome…

P.S. And let everyone in this room know how it goes.

Page 19: Fight for Delight: Start Your Design Revolution

THANK YOUShare your Fight for Delight Journey:

@BlankBen