figaro social media: social media as an activation channel

Social Media as an Activation Channel

Putting You at the centre of

You

Feeds the

Getting the basics right Think about what stats/data people might want to

share

Make it easy for them to share – include the stats/data in the pre-filled share message

Feature share buttons prominently to encourage sharing

Facebook

Twitter

StumbleUpon

Reddit

Taboola

LinkedIn

Top-line Results:

46.5K plays

4:25 Avg time on site

60 links

2K social shares

Forum SeedingBy seeding the quiz on relevant fan forums we were able to drive traffic to the quiz and increase the number of plays against different teams to ensure we had enough data to use for journalists.

It also stimulated conversation on the forums with people posting their own scores and commenting on how rival teams were performing.

Reddit

StumbleUpon

Taboola

Social InfluencersThe quiz was shared by various social influencers including football presenters and commentators.

PR & Blogger Outreach

Top-line Results:

27 bloggers entered the competition

3K page views

4.4K social votes

Top-line Results:

27 bloggers entered the competition

3K page views

4.4K social votes

Top-line Results:

Over 27K visits

Second most viewed landing page (homepage

first)

3:15 Avg time on site

14 links

4K social shares

Coverage & Links

Reddit

StumbleUpon

Social InfluencersThe game was shared by numerous influential tweeters including the following.

Thanks!

Laura Crimmons

Social & PR Manager

@lauracrimmons

laura.crimmons@branded3.com