fashion & design channel - lifestyle and ecommerce tv - 1 fashion serial and 4 fashion shows

INTRODUCING LIVE IDTV

FASHION & DESIGN CHANNELA tour of business plan features

Internet TV

integrating lifestyle and ecommerce TV channels

New fashion ecommerce and media approach Achieve 51.232 hits a day and 18.7m hits a year per area

producing 1 ongoing serial and 4 themed shows per week processing 491 purchases and bookings per day and location

Emerging online TV revenue business models (New advertising formats, ecommerce and media approaches)

Live TV

Fashion Designers

Fashion Trends

Fashions Weeks F. Showrooms Fashion Club

(Content shown is figurative)

eB

ePay

eL

Live iDTV Channel

Fashion & Design Channel »

Live Webcasting

Live TV

Fashion Designers

Fashion Trends Fashion Weeks F. Showrooms Fashion Club

Chatting Room

eBePayeL

Live iDTV Channel

Fashion & Design Channel »

Live TV

Fashion Designers

Fashion Trends Fashion Weeks F. Showrooms Fashion Club

Video on Demand

eBePayeL

Live iDTV Channel

Fashion & Design Channel »

Integrated Applications:

Live TV Fashion Designers

Fashion Trends

F. Social Games

Fashion Club

F. Showrooms

Fashion Weeks

Fashion Tours

(Content shown is figurative)

eB

ePayeL

eBookings

Live iDTV

lifestyle and ecommerce TV channels

Internet TV

Innovation in ecommerce and media

reality shows and direct online sales

Live TV

Media productions supporting ecommerce

FREE VIEW

SUSTAINED ON CONSUMPTION

GRADUAL GROWTH ON DEMAND

SCALING QUALITY ON REVENUE

Internet TV

Channel

Live Webcasting and VoD

Channel Development Pace

In-house to studio productions

• FASHION & DESIGN CHANNEL »

LIFESTYLE CHANNEL WEBCASTING AND VOD ECOMMERCE AND MEDIA

Live TV

• FASHION & DESIGN CHANNEL »Functions and FeaturesLIVE FASHION WEBCASTING

FASHION EVENTS ORGANIZATION

VIRTUAL STORES AND SHOWROOMS

Internet TV

Live TV

FASHION LIVE VIDEO TOURSFASHION TOURS ORGANIZATION

FASHION TRAVEL AND LEISURE AGENCY

Internet TV

Live TV

Functions and Features

• FASHION & DESIGN CHANNEL »

LIVE FASHION SHOWSFASHION SHOWS ORGANIZATION

(FASHION DAYS)

FASHION EBOOKING AND ETICKETING

Internet TV

Live TV

Functions and Features

• FASHION & DESIGN CHANNEL »

LIVE FASHION PERFORMANCES (CAT WALKS AND EXHIBITIONS)

LIVE FASHION DESIGNERS STUDIOS FASHION PRESENTATIONS AND

RELEASES

Internet TV

Live TV

Functions and Features

• FASHION & DESIGN CHANNEL »

FASHION ACADEMY AND STUDIOFASHION DESIGN TUTORIALS

(CLOTHES, SHOES AND ACCESSORIES)

FASHION AUTO DESIGN AND PRODUCTION

FASHION BRAND DESIGN ROOM

Internet TV

Live TV

Functions and Features

• FASHION & DESIGN CHANNEL »

VIRTUAL FASHION CLUBFASHION ACTIVITIES

ORGANIZATIONFASHION CLUB EVENTS AND

EBOOKINGFASHION AND DESIGN SOCIAL

GAMES

Internet TV

Live TV

Functions and Features

• FASHION & DESIGN CHANNEL »

FASHION AND DESIGN SOCIAL GAMES:

DESIGNING MY WARDROVE(DESIGN OF CLOTHES AND ACCESSORIES CUSTOMIZING TEMPLATES,)

FASHION VIRTUAL LIFE (PROFILES AS MODEL, DESIGNER, STYLIST, ETC)

VIRTUAL FASHION ADVENTURES(SIMULATIONS OF CATWALKS, BACKSTAGE, SHOWROOMS, STUDIOS, ETC)

VIRTUAL FASHION SHOPPING(ANIMATED VIRTUAL BOUTIQUES, STORES, SHOPS, ETC - MULTIMEDIA)

Internet TV

Live TV

Features

Channel Users-viewers, Content and Locations

200.000 to 1m users in UK & Spain

1.8m to 8m users in Europe & America

1m to 6m users in Asia & Africa

3m to 15m users Worldwide

Channel Users-viewers

Channel Users-viewersOccupation students and professionals

User level social media and internet savvy

Access from home, mobile phones and work

Activity use entertainment and marketing

User type consumers and businesses

Channel Content

Channel ContentLive Shows and Events

Live Fashion and Designers

Live Users and Social Media

Live Club and Social Games

Channel Content Live Content and TV Shows Production The main content sources are of four different types: In-house programmed feeding system.

Users content, video and home media productions.

Business customers content and media productions. Fashion and design low-cost media productions.

Channel Content

Live Content and TV Shows ProductionIn-house programmed feeding system:

Video/Live feeding and RSS from sites, channels, youtube, etc.

Users shared content: Content, video and home-made media productions. (In-house and users home production)

Channel Content Live Content and TV Shows Production

Business customers low-cost media productions: In-house marketing productions. Live events streaming. Real-time shows production.

Fashion and design low-cost media productions:

PR and publicity for business customers.

Live events streaming and video shows.

Ongoing serial programs and shows.

Reality shows focused on lifestyle activities.

(Reality shows focused on lifestyle and business activities)

• FASHION & DESIGN CHANNEL »Live serials and shows worldwide, mainly promoting

brandsFASHION TRENDS IN THE WORLD

FASHION DESIGNERS IN THE

WORLD

FASHION WEEKS IN THE WORLD

FASHION SHOWROOMS IN THE

WORLD

Live shows from fashion gurus

Live shows from best designers

Live fashion weeks worldwide

Live shows at best showrooms

Live TV

• FASHION & DESIGN CHANNEL »Live serials and shows worldwide, mainly promoting

brands

FASHION TRENDS IN THE WORLDLive shows from fashion gurus

Live TV

Show Description: A portrait of differentiated fashion trends presented by fashion gurus (models, designers, journalists, etc). Going through the time to the present, profiling trends origin, formation, scope, impact, influence and contribution.

• FASHION & DESIGN CHANNEL »Live serials and shows worldwide, mainly promoting

brands FASHION DESIGNERS IN THE

WORLDLive shows from best designers

Live TV

Show Description: Profiling of designers (established and new ones) focusing on different styles and regions. A view of fashion designers in the world from vintage to nowadays by episodes including catwalks promoting new designers, models, fashion professionals and firms (partnering agencies and freelancers).

• FASHION & DESIGN CHANNEL »Live serials and shows worldwide, mainly promoting

brands

FASHION WEEKS IN THE WORLDLive fashion weeks worldwide

Live TV

Show Description: Exclusives, follow ups and insights into the fashion weeks shows, back-stages and preparation (organization) of all the most important fashion weeks in the world. Chronologically coinciding with the closest fashion week events webcasting live and doing interviews (shows focused on fashion weeks).

• FASHION & DESIGN CHANNEL »Live serials and shows worldwide, mainly promoting

brands FASHION SHOWROOMS IN THE

WORLDLive shows at best showrooms

Live TV

Show Description: Live shows at selected showrooms organizing live events for seasonal presentations, PR and promotions. Including in-house designers hosting, catwalks, samples distribution and interactive social games focused on fashion sales promos.

• FASHION & DESIGN CHANNEL »Live serials and shows worldwide, mainly promoting

brands FASHION AND DESIGN IN THE

WORLDLive serial introducing highlights of the 4 fashion shows

Live TV

Show Description: An introduction of the 4 fashion shows focused on exhibitions, works and highlights of trends, designers, weeks and showrooms shows. Exploring geographical areas, cultures and styles including industry situation and realities.

Channel Locations

Channel LocationsStarting-Up: London and Madrid

Growth: Berlin, Paris, Milan, NY, LA, Miami, Buenos Aires, Sao Paulo, Mexico DF, Moscow and others

Expansion: Beijing, Shanghai, Hong Kong, Delhi, Mumbai, Tokyo, Yokohama, Osaka, Bangkok, Singapore and Dubai

Business Planning Internet TVWithin a fast working pace in a 60-month period it projects to generate £3.65m by direct online sales, franchising and licensing.It aims to reach 15m users and consumers within 21 countries establishing operational bases in main cities.

Business Strategy:Fast Growth & High Returns

Financials: 5 Year Results & Ratios

BUSINESS STRATEGY:FAST GROWTH & HIGH RETURN

Fast Growth and High ReturnOur fast growth and high return business strategy aims to develop a considerable number of business opportunities.

We will develop revenue streams creating business models partnering established firms (JV and M&A) and on our own.

Businesses as Flash Sales, Daily Deals, Direct Warehouse, Designer Request, eTailor, Auto Design and other fashion business models.

Fast Growth & High Return

Flash Sales

Direct Warehou

se

Designer

Request

Daily Deal

s

Live Business Models and Trade Marks

Fashion & Design Brands

Flash Sales

Direct Warehouse

eTailor

Designer

Request

Daily Deals

Auto Design

Live Flash Sales™ Live Direct Warehouse™

Live Daily Deals™

Live Auto Design™

Live eTailor™

Live Designer Request™

Business Development Targets Users, consumers and main business

customers:

Model a 15m users and consumers base with an average expenditure of £19,4 per month and £233,3 per year.

Develop a main business customer base of 137 B2B firms, focusing mainly on SME distributors within targeted areas, and establish a final B2C business customer matrix of 5.000 firms.

Business Development Targets Costumer revenues, growth and market

share:

Provide an average revenue for main B2B business costumers of £44.444 per month, £533.333 per year, and for final B2C business customers of £8.333 a month, £100.000 a year.

Support continuous growth of main business customers (distributors) to reach a B2B market of £102m integrating and developing their online B2C business clients achieving a total final market of £700m.

Business Development Targets Transactions and distribution: Process in year 5 3.762.493 transactions with an

average charge from 0.25% (payments) to 5% (distribution) operating and distributing in 21 areas (EMEA, America and Asia):

Year 1 – 187.022 transactions operating in 2 areas: UK and Spain.

Year 2 – 358.613 transactions operating in 6 areas: Europe and America.

Year 3 – 793.651 transactions operating in 12 areas: EMEA and America.

Year 4 – 2.131.099 transactions operating in 21 areas: EMEA, America and Asia.

Business Development Targets Communication and Media: Achieve in year 5 1.075.872 hits per day, 392.7m hits

per year and 10‰ hit efficiency (10 hit-into-click conversions out of 1000) producing 1 ongoing serial and 4 themed shows:

Year 1 - 102.464 hits per day, 37.40m hits per year and 5‰ hit

efficiency.

Year 2 - 171.934 hits per day, 62.76m hits per year and 6‰ hit efficiency.

Year 3 - 326.158 hits per day, 119.05m hits per year and 7‰ hit efficiency.

Year 4 - 729.829 hits per day, 266.39m hits per year and 8‰ hit efficiency.

Business Strategy

Opportunity Identification

Partnerships and Alliances

Product Development

Worldwide Implementati

on

Exploiting Existing Market

New Business

Opportunities

Franchising Licensing

Business

Growth

Growth: Europe & America

Expansion: Asia & Africa

Initiation: UK & Spain

Initi

atio

n – U

K &

Spai

n

Starting-up:

London and Madrid

Grow

th –

Euro

pe &

Am

ericaGrowth:

Berlin, Paris, Milan, NY, LA, Miami, Buenos Aires, Mexico DF, Sao Paulo,

Sydney, Moscow and

others. Expa

nsio

n –

Asia

& A

fricaExpansion:

Beijing, Shanghai,

Hong Kong, Delhi, Mumbai,

Tokyo, Yokohama,

Osaka, Bangkok,

Singapore, Dubai and

others.

UK - London

Spain - Madrid

Starting-up

Europe• Berlin• Paris• Milan

North America• NY• LA• Miami

Australia• Sidney

Russia• Moscow

South America• Buenos Aires• Sao Paulo• Mexico DF

Growth

China• Beijing• Shanghai

India• Delhi• Mumba

i

Middle East• Dubai• Emirates

Japan• Tokyo• Yokoha

ma• Osaka

Others in Asia• Bangkok• Singapore

Expansion

FINANCIALS:5 YEARS RESULTS & RATIOS

Financial Highlights First 2Years Starting-up stage:

In Year 1 revenue of £181.714 with losses of £57.143.

In Year 2 revenue of £348.571 reaching break-even.

Financial Highlights Year 3 and 4 Growth stage:

In Year 3 £771.429 revenue with £179.643 profit (EBIDTA) entering new markets in Europe, USA and South America.

In Year 4 £2.07m revenue and £582.500 profit (EBIDTA) developing operations intensively in new markets and exploiting existing ones.

Financial Highlights Year 5

Expansion stage:

In Year 5 £3.66m revenue and £1.23m profit (EBIDTA) expanding to China and Indian markets.

Creating the future of ecommerce

Integrating the arts of technology and media