fandango | uxdi la03

DESIGN  BY:  Amir  Rashidifar    |    Leslie  Park    |    Susie  Moon  UXDI  STUDENT  PROJECT:  Fandango  

Your Ticket to Movies, Events and More

Brief  Fandango  wants  to  increase  user  engagement  by  selling  Lckets  to  events  &  concerts.      •  Design  a  flow  for  discovering  new  events  and  purchasing  

Lckets  •  Design  the  flow  for  retrieving  Lckets  and  using  them  as  

digital  passes      Target  Device(s)  Responsive  website  that  works  well  with  iPad  and/or  iPhone    applicaLon    

Project  Overview  

NoLfy  you  of  events  

Access  digital  pass  

Easily  purchase  Lckets  

User  Research:  Surveys  

43% 57%

Key  insights  from  35  respondents:  •  31%  want  the  app  to  be  simple  and  easy    •  29%  find  it  hard  to  navigate  •  23%  like  the  convenience  of  buying  Lckets  

32%

5%

45%

8%

User  Research:  Keyword  Attributes  

Case  Study  

Design  Process:  Discovery  &  Research  

•  ComparaLve  Research  •  Card  SorLng  

Design  Process:  Ideation  &  Definition  

•  User  Flows  •  Wireframes  •  Sitemaps  

Design  Process:  Prototyping  &  Testing  

•  Prototyping  •  Usability  TesLng  •  MulLple  IteraLons  

Prototype  Iterations  

Low-­‐fi  to  Hi-­‐fi  

Prototype  

iPhone  Prototype:      h\p://invis.io/QP1GO4G5S  

Amir  Rashidifar  |  amir@beyondvip.com  Leslie  Park  |  lesliepark220@gmail.com  Susie  Moon  |  ssmoon07@gmail.com