family business 2.0 - social media tools
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Family Business 2.0
Tools for today’s family businesses. Using Social media to build your brand, expand your reach and save your time.
Our partners
Social media is just that – SOCIAL and it requires engagement
©PMG Public Relations, LLC 2009
Social Media 101
1. Viral-WHAT IS IT?2. Brand evangelists3. Brand protection and customer service4. Gives legs to off-line traditional media
efforts
©PMG Public Relations, LLC 2009
“It is not a fad.
It is a fundamental shift in the way we communicate.”
- Marta Kagan, Bonafide Marketing Genius
©PMG Public Relations, LLC 2009
The usual suspects…
©PMG Public Relations, LLC 2009
©PMG Public Relations, LLC 2009
Is social media right for my company?
Look at where your customers are…
• Are your customers engaging in social media in their business or professional lives?
• How do your customers receive news?• What are your competitors doing?
©PMG Public Relations, LLC 2009
What if “they” do not sing my praises?
©PMG Public Relations, LLC 2009
Listen
©PMG Public Relations, LLC 2009
©PMG Public Relations, LLC 2009
Engage
• Forums• Blog comments• Social media tools – Twitter, Facebook,
YouTube, etc.
©PMG Public Relations, LLC 2009
PUSH vs. PULL Marketing
©PMG Public Relations, LLC 2009
Traditional media is so volatile now.
Social media allows you go straight to your customers and have a
conversation.
©PMG Public Relations, LLC 2009
If you do nothing else…
©PMG Public Relations, LLC 2009
Protect your brand.
©PMG Public Relations, LLC 2009
http://namechk.com
©PMG Public Relations, LLC 2009
Questions and Discussion
©PMG Public Relations, LLC 2009
Upcoming webinars
• Is Facebook really a business tool? – Thursday, December 10, 2009, 11:00 – 12:00
• How to “Tweet” in 5 minutes or Less Per Day and Why You Would Want To – Thursday, February 25, 2010, 11:00 – 12:00.
• The hidden tools of Linked In. – Thursday, May 27, 2010, 11:00 – 12:00
• Register at: http://vfbi.eventbrite.com/
Thanks for your attention and time!
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