family business 2.0 - social media tools
Post on 22-Oct-2014
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DESCRIPTION
The tools of social media are exploding exponentially. While in theory you can reach a global audience, is diving into social media a strategy you wish to pursue? This intro to Family Business 2.0 will introduce you to what’s here to stay and help you answer many of the questions that persist regarding social media and networking.TRANSCRIPT
Family Business 2.0
Tools for today’s family businesses. Using Social media to build your brand, expand your reach and save your time.
Our partners
Social media is just that – SOCIAL and it requires engagement
©PMG Public Relations, LLC 2009
Social Media 101
1. Viral-WHAT IS IT?2. Brand evangelists3. Brand protection and customer service4. Gives legs to off-line traditional media
efforts
©PMG Public Relations, LLC 2009
“It is not a fad.
It is a fundamental shift in the way we communicate.”
- Marta Kagan, Bonafide Marketing Genius
©PMG Public Relations, LLC 2009
The usual suspects…
©PMG Public Relations, LLC 2009
©PMG Public Relations, LLC 2009
Is social media right for my company?
Look at where your customers are…
• Are your customers engaging in social media in their business or professional lives?
• How do your customers receive news?• What are your competitors doing?
©PMG Public Relations, LLC 2009
What if “they” do not sing my praises?
©PMG Public Relations, LLC 2009
Listen
©PMG Public Relations, LLC 2009
©PMG Public Relations, LLC 2009
Engage
• Forums• Blog comments• Social media tools – Twitter, Facebook,
YouTube, etc.
©PMG Public Relations, LLC 2009
PUSH vs. PULL Marketing
©PMG Public Relations, LLC 2009
Traditional media is so volatile now.
Social media allows you go straight to your customers and have a
conversation.
©PMG Public Relations, LLC 2009
If you do nothing else…
©PMG Public Relations, LLC 2009
Protect your brand.
©PMG Public Relations, LLC 2009
http://namechk.com
©PMG Public Relations, LLC 2009
Questions and Discussion
©PMG Public Relations, LLC 2009
Upcoming webinars
• Is Facebook really a business tool? – Thursday, December 10, 2009, 11:00 – 12:00
• How to “Tweet” in 5 minutes or Less Per Day and Why You Would Want To – Thursday, February 25, 2010, 11:00 – 12:00.
• The hidden tools of Linked In. – Thursday, May 27, 2010, 11:00 – 12:00
• Register at: http://vfbi.eventbrite.com/
Thanks for your attention and time!