facebook, smash summit presentation

SMASH

Ankur PansariPartner Engineer, NYC

facebook.com/ankur

apansari@fb.com

Social Design

Welcome

Social Design

Authentication, Graph, and Plugins

Mobile

Quick Stats

750+million users

70%outside U.S.

250+Million users use apps on Facebook every month

Social Design

Identity CommunityConversation

Identity

Conversation

Community

Principles of a Great Social Experience

‣ Utilize Personal Info + Connections

‣ Show Social Context Spread Throughout

‣ Make it Easy to Share and Give Feedback

#1 Reason Why People Love Facebook:

Users want to showcase their personalities.

People Already Have Full Profiles. Use them to...

Social Plugins

Connect Users To Friends

Use Personal Information and Connections

Social Context

Make it easy to Share and Give Feedback

Make it easy to Share and Give Feedback& Social Context

Social Context Throughout and Easy To Share

More Contributions ›› More Activity

More Activity ›› More Contributions

Identity CommunityConversation

‣ Utilize Personal Info + Connections

‣ Show Social Context Spread Throughout

‣ Make it Easy to Share and Give Feedback

Facebook Platform

Social Plugins Dialogs

Graph APIUser, App, Page, Credits, Places, Ads

StandardsHTTP, HTML5, JSON, OAuth, Open Graph

Websites Mobile Apps on

Facebook

Best Practices

- Ask for as few permissions as

possible

- Be performant (FQL)

In Practice

Graph API

Operation Developer Love

• ~4500 bugs >> ~0 bugs

• New Docs

• Weekly Round-ups

• Startup Days

• Change Log

• Beta Testing

• How-Tos

Ankur Pansariapansari@fb.com