meetup, smash summit presentation
DESCRIPTION
Andres Glusman, MeetUp, SMASH summit PresentationTRANSCRIPT
Leverage networks / Declare a holiday
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Andres GlusmanVP – Strategy & Community
@glusman
10M Members(almost no paid acquisition)
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Architect the network so that Meetups make other Meetups stronger
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INVEST MARKETING SPEND INTO PRODUCT AND COMMUNITY DEVELOPMENT
INVEST OUR SPONSORSHIP $$$ INTO CUSTOMERS AS WELL
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HOW WE GOT OUR FIRST 100K
MEMBERS
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Declared 577 International Holidays
• International Elvis Fans Meetup Day
• International Xena The Warrior Princes Meetup Day
• International Ex-Jehovah’s Witnesses Meetup Day
• International Pug-Lovers Meetup Day
• International Republicans Meetup Day
• International Tori Amos Fans Meetup Day
• International Weblogger Meetup Day
• International Star Wars Fans Meetup Day
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Got the word out
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1) Pick a day (any day)
2) Pick a simple hook
3) Get the word out
4) Celebrate activities and success
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MORAL OF THE STORY
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YOU DON’T NEED PERMISSION
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