facebook like button
Post on 01-Nov-2014
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The Facebook Like Button
Everything you need to know.
Like Button
On every Fan Page
Like Button
Any page on the internet can have one
Like Styles – Format / Color
Standard
Button Count
Box Count
Light Dark
Like Styles
Fonts Arial,Lucida
Grande,Segoe UI,Tahoma,Trebuchet MS,Verdana
Like / Recommend
Like – Visibility – On Profile
User’s profiles show what a person likes
Like - Visibility - Results on Wall Like Fan Page – Short Story
• Like Web Page or Canvas Application – Full Story
Like Web Page / with Media
Stories published when liking a web page or canvas app can have associated video or mp3 content (Facebook Hosted FLV / YouTube)
Like Gating
Requires Users to Like Content before Gaining access to something. Useful for
couponing
Like – Brand Benefits
EVERY Like button behaves like a fan page Once a Facebook user Like’s something
they opt in to communications.
Communication Optimization Facebook’s EdgeRank
Algorithm determines if people see your posts
Status Update Optimization is like SEO for facebook posts
Status Updates drive fans to promotions and giveaways more than tabs do.
The quality of posts matter!
Impressions: Number of time your Page post was seen in News Feed or on the Page Wall. Feedback: Ration of total Likes and comments on that story over the total Impressions
EdgeRank in Detail
Incorporates the interactions between the user and your page. Encouraging users to
interact with your posts increases EdgeRank
http://techcrunch.com/2010/04/22/facebook-edgerank/
Like – Brand Benefits
EVERY Like button behaves like a fan page Full suite of Analytic Information
Available
Analytic Detail
Information is real-time allowing you to see activity as it happens.
See click through rate of like stories – engaging messages and open ended questions do better.
Facebook Advertising and Like Can do market
segmenting based on users either connected or not connected to likes. Example:
“Target all my fans who like product x but have not yet liked product y”
.. More Details
Follow us: Twitter @Facesharp blog.facesharp.com www.facesharp.com
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