The Facebook Like Button

Everything you need to know.

Like Button

On every Fan Page

Like Button

Any page on the internet can have one

Like Styles – Format / Color

Standard

Button Count

Box Count

Light Dark

Like Styles

Fonts Arial,Lucida

Grande,Segoe UI,Tahoma,Trebuchet MS,Verdana

Like / Recommend

Like – Visibility – On Profile

User’s profiles show what a person likes

Like - Visibility - Results on Wall Like Fan Page – Short Story

• Like Web Page or Canvas Application – Full Story

Like Web Page / with Media

Stories published when liking a web page or canvas app can have associated video or mp3 content (Facebook Hosted FLV / YouTube)

Like Gating

Requires Users to Like Content before Gaining access to something. Useful for

couponing

Like – Brand Benefits

EVERY Like button behaves like a fan page Once a Facebook user Like’s something

they opt in to communications.

Communication Optimization Facebook’s EdgeRank

Algorithm determines if people see your posts

Status Update Optimization is like SEO for facebook posts

Status Updates drive fans to promotions and giveaways more than tabs do.

The quality of posts matter!

Impressions: Number of time your Page post was seen in News Feed or on the Page Wall. Feedback: Ration of total Likes and comments on that story over the total Impressions

EdgeRank in Detail

Incorporates the interactions between the user and your page. Encouraging users to

interact with your posts increases EdgeRank

http://techcrunch.com/2010/04/22/facebook-edgerank/

Like – Brand Benefits

EVERY Like button behaves like a fan page Full suite of Analytic Information

Available

Analytic Detail

Information is real-time allowing you to see activity as it happens.

See click through rate of like stories – engaging messages and open ended questions do better.

Facebook Advertising and Like Can do market

segmenting based on users either connected or not connected to likes. Example:

“Target all my fans who like product x but have not yet liked product y”

.. More Details

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