how one little facebook like button will change the web
DESCRIPTION
Learn what the recent Facebook f8 conference changes mean, how they impact you as a business, and how you can best leverage recent Facebook Open Graph API and Like Button changes.TRANSCRIPT
How One Little ButtonWill Change the Web
Topics Being Covered
• Web 3.0 – The Semantic Web• Facebook Recent Changes• Why This Matters• Privacy Concerns• Let’s Dig Deeper• Next Steps / Suggestions• Q & A
Web 3.0
Photo by: e-language.wikispaces.com/web3.0
Web 1.0 (1990’s) – 5 million users– Pushed Web
Web 2.0 (2000)– 100 million users
– Two way web
Web 3.0 (2010)– 1.8 billion users*
– Personalized Web
*Source - http://www.internetworldstats.com/stats.htm
Web 3.0 – Semantic Web
Explained Another Way…
Flickr Creative Commons Photo by: dpstyles
Facebook Changes
Growing….
Open Graph
Facebook plans to connect disparate corners of the Web.
"If we can take these separate maps of the graph and pull them all together, then we can create a Web that's smarter, more social, more personalized, and more semantically aware."
Like Button
“Introducing the Like button. Starting today people will be able to connect with your Page by clicking “Like” rather than “Become a Fan.”
“We hope this action will feel much more lightweight, and that it will increase the number of connections made across the site.”
Profile Updates
Reviews & Ratings
eCommerce
Social Plugins
developers.facebook.com/plugins
Like ButtonThe Like button lets users share pages from your site back to their Facebook profile with one click.
Activity FeedThe Activity Feed plugin shows users what their friends are doing on your site through likes and comments.
RecommendationsThe Recommendations plugin gives users personalized suggestions for pages on your site they might like.
Like BoxThe Like box enables users to like your Facebook Page and view its stream directly from your website.
Login with FacesThe Login with Faces plugin shows profile pictures of the user's friends who have already signed up for your site in addition to a login button.
FacepileThe Facepile plugin shows profile pictures of the user's friends who have already signed up for your site.
CommentsThe Comments plugin lets users comment on any piece of content on your site.
Live StreamThe Live Stream plugin lets your users share activity and comments in real-time as they interact during a live event.
Imagine The Potential
• Amazon can recommend films for you to buy based on what you’ve been looking up on IMDB
• Pandora in turn can play music you’ll like based on your friends’ Amazon purchases.
• Suddenly the web is connected in a far more cohesive way than has ever been possible before.
• Some of it will be used to promote products to you but there will be a lot of opportunity for developers to create amazing, new, social services that feed deep into your social graph.
Community Pages - Beta
• Learn more about a topic or an experience• Best collection of shared knowledge on a topic
So What?
Why ThisMatters?
Google Images Photo by: ronsworld.files.wordpress.com/2008/07/huh.jpg
Why Is This Important
• 400+ million users• Facebook is building the semantic web. • Open Graph growth is already huge
with 100,000+ sites have implemented it and Facebook is seeing over 1 billion “Likes” per day.– 290% Traffic Increase for The Washington Post– 250% Traffic Increase for ABC News
For consumers
• Recommendations now come from your trusted friends not strangers
For marketers
• Better knowledge of your audience• And how they engage with your site• Improved Ad Relevance
www.sitewire.net/blog/2010/04/23/facebook-like-button-advertisers-love/
For Google
• Facebook deeper knowledge of your tastes as much as those your friends might make it the new most relevant search engine, offering truly personalized search results
Privacy Concerns
Flickr Creative Commons Photo by: Darwin Bell
Privacy Concerns
http://gigaom.com/2010/04/22/your-moms-guide-to-those-facebook-changes-and-how-to-block-them/
Let’s Dig Deeper
Flickr Creative Commons Photo by: Tommy’s Surfshack
Content Is Still King
• Ask for Feedback – Get Comments• Share interesting advice, tips, video, etc.• Create an App, Game or Quiz.
Flickr Creative Commons Photo by: Creative Tools
Do Not Automate Your Content
Encourage Shares / Mentions
News Feed Optimization
• Affinity score - If you send your friend a lot of Facebook messages and check their profile often, then you’ll have a higher affinity score for that user.
• Weight given to each type of Edge. For example, a comment probably has more importance than a ‘Like’.
• Time Decay - The older an Edge is, the less important it becomes.
News Feed Optimization
This is
an
Object
This is an Edge
Social Objects are…
Your Next Steps
Flickr Creative Commons Photo by: SeeMidTN.com
Like Button
developers.facebook.com/docs/reference/plugins/like
Some Other Links
• Facebook Privacy - www.allfacebook.com/2009/02/facebook-privacy/
• Facebook Developers Resources – developers.facebook.com/docs/
• Facebook Platform Showcase - developers.facebook.com/showcase/
• Social Plugins - developers.facebook.com/plugins
What to do next
• Educate your team and employees on these changes and address their privacy concerns
• Add the proper Open Graph Protocol meta tags on your site, and, by doing so, you will now appear in Facebook’s search results as well.
• Leverage EdgeRank formula– If you want your posts to show up in News
Feed, make sure people will actually want to interact with them.
• Make sure to work with your team at Sitewire to stay on top of this evolution and how best to integrate Facebook into your plans
I Hope You Did This
Q & A
Thank You!Jay Feitlinger
Twitter: @SitewireAgency