facebook for small business - 12 best practices to market your business better
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Facebook for Business12 Secrets to Market Your Business Better
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Facebook Marketing Success
1 - Our Approach2 - Why Social Media Matters3 - The Customer & Prospect Journey = Strategy!4 - Discover How Facebook Really Works 5 - 12 Best Practices - 12 Secrets!6 - Q&A
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
1 - Our Approach
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
The Case of the Frustrated Business OwnerCopyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
SocialMediaExaminer.comCopyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Mashable.comCopyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
1 - Congratulations, you’re a Content Company!2 - Lynda.com can teach “how to’s”3 - Avoid YouTube4 - Learn from SocialMediaExaminer.com5 - Keep current with Mashable.com
1 - Our Approach Your Takeaways
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
2 - Why Social Media Matters
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
6 degrees of separation 4.74
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Word of
MouthCopyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
SocialRecommendation68%More Likely
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
1 - It’s where the eyeballs are2 - Direct dialogue with customers & prospects3 - Social connections influence others!4 - Accelerates WOM5 - The conversation is happening with or without you6 - How can you stay TOM if nobody sees you?
2 - Why Social Media Matters Your Takeaways
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
3 - The Prospect & Customer Journey
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Prospects
Customers
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Prospects
Customers
Content Connection
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
1 - Your prospects are on a journey towards purchase.2 - Today, more of the sales cycle happens without you. 3 - You must think like the customer(s!)4 - Different customers have different needs/pain points.5 - Focus on overall business goals; then plan your marketing.
3 - The Prospect & Customer Journey Your Takeaways
4 - How Facebook Really Works
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
The ReachProblem
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SUCCESS = AUDIENCE X ENGAGEMENT
Content is King!
ENGAGEMENT propels CONTENT!
5 - 12 Best Practices
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Share with the 80/20 Rule
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Use an Editorial Calendar & Well
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Use an Editorial Calendar & Well
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Leverage your Page feed
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Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Share with optimal frequency
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Share at optimal times
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Optimize post length
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Vary & use optimal content types
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Show, don’t tell
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Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Monitor & respond
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Advertise for New LikesCopyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
SUCCESS = AUDIENCE X ENGAGEMENT
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Promote posts strategically
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Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Facebook Advertising• Unprecedented Targeting• Low Cost; High Impact• Custom Audiences - Email• Lookalike Audiences
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Learn from your InsightsCopyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Summary
1 - Share with the 80/20 Rule2 - Use an Editorial Calendar and Content Well3 - Leverage your Page news feed4 - Share with optimal frequency5 - Share at optimal times6 - Share “right sized” content
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Summary
7 - Vary and use optimal content types 8 - Share, not tell 9 - Monitor and respond. 10 - Advertise for new Likes11 - Promote posts12 - Use & learn from Facebook Insights
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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