facebook for small business - 12 best practices to market your business better
TRANSCRIPT
Facebook for Business12 Secrets to Market Your Business Better
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Facebook Marketing Success
1 - Our Approach2 - Why Social Media Matters3 - The Customer & Prospect Journey = Strategy!4 - Discover How Facebook Really Works 5 - 12 Best Practices - 12 Secrets!6 - Q&A
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1 - Our Approach
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The Case of the Frustrated Business OwnerCopyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
SocialMediaExaminer.comCopyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Mashable.comCopyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
1 - Congratulations, you’re a Content Company!2 - Lynda.com can teach “how to’s”3 - Avoid YouTube4 - Learn from SocialMediaExaminer.com5 - Keep current with Mashable.com
1 - Our Approach Your Takeaways
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2 - Why Social Media Matters
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6 degrees of separation 4.74
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Word of
MouthCopyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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SocialRecommendation68%More Likely
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Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
1 - It’s where the eyeballs are2 - Direct dialogue with customers & prospects3 - Social connections influence others!4 - Accelerates WOM5 - The conversation is happening with or without you6 - How can you stay TOM if nobody sees you?
2 - Why Social Media Matters Your Takeaways
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3 - The Prospect & Customer Journey
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Prospects
Customers
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Prospects
Customers
Content Connection
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Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
1 - Your prospects are on a journey towards purchase.2 - Today, more of the sales cycle happens without you. 3 - You must think like the customer(s!)4 - Different customers have different needs/pain points.5 - Focus on overall business goals; then plan your marketing.
3 - The Prospect & Customer Journey Your Takeaways
4 - How Facebook Really Works
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Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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The ReachProblem
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SUCCESS = AUDIENCE X ENGAGEMENT
Content is King!
ENGAGEMENT propels CONTENT!
5 - 12 Best Practices
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Share with the 80/20 Rule
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Use an Editorial Calendar & Well
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Use an Editorial Calendar & Well
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Leverage your Page feed
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Share with optimal frequency
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Share at optimal times
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Optimize post length
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Vary & use optimal content types
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Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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Show, don’t tell
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Monitor & respond
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Advertise for New LikesCopyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
SUCCESS = AUDIENCE X ENGAGEMENT
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Promote posts strategically
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Facebook Advertising• Unprecedented Targeting• Low Cost; High Impact• Custom Audiences - Email• Lookalike Audiences
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Learn from your InsightsCopyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Summary
1 - Share with the 80/20 Rule2 - Use an Editorial Calendar and Content Well3 - Leverage your Page news feed4 - Share with optimal frequency5 - Share at optimal times6 - Share “right sized” content
Copyright © 2017 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Summary
7 - Vary and use optimal content types 8 - Share, not tell 9 - Monitor and respond. 10 - Advertise for new Likes11 - Promote posts12 - Use & learn from Facebook Insights
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