facebook age breakdown by country 2014-03

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In March edition of Facebook demographics report 
we present dynamics of Facebook user growth
 and age breakdown over the last two months.
We can see during the last months is that in majority of analyzed countries total numer of Facebook users is still growing.
Facebook population shrank only in 3/19 analyzed countries: Brazil and Russia (less than 1%) and Japan (1,75%)
In majority of countries we can observe small losses of users under 18. 
However, the loss is recompensated in growths 
of users over 55 years old.


TRANSCRIPT

Facebook Month-To-Month Demographics Change

March 2014

In March edition of Facebook demographics report

we present dynamics of Facebook user growth

and age breakdown over the last two months.

Facebook Month-To-Month – March 2014

We can see during the last months is that in majority of analyzed countries total numer

of Facebook users is still growing.

Facebook Month-To-Month – March 2014

Facebook population shrank only in 3/19 analyzed countries: Brazil and Russia (less

than 1%) and Japan (1,75%)

Facebook Month-To-Month – March 2014

In majority of countries we can observe small losses of users under 18.

However, the loss is recompensated in growths

of users over 55 years old.

Facebook Month-To-Month – March 2014

Featured countries

Facebook Month-To-Month – March 2014

User growth by country

Facebook Month-To-Month – March 2014

United St

ates

Canada

United Kingdom

Germany

France

Spain

Italy

Poland

Turkey

Brazil

Australia

IndonesiaChina

Mexic

o

Thailand

JapanRussi

a

South Afri

caIndia

0

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

120,000,000

140,000,000

160,000,000

180,000,000

200,000,000

+1,70%

+0,81%

+2,69%+0,20%

+2,11%

User growth by country: February to March 2014

Source: Facebook.com

0100,000,000200,000,000

+1.24%+0,87% +0,14% +1,78%

+0,10% +0,31%

+2,76%

+0,16%

+0,94%

0,00%

0,00%

-0,2%

-1,75%-0,62%

United St

ates

Canada

United Kingdom

Germany

France

Spain

Italy

Poland

Turkey

Brazil

Australia

IndonesiaChina

Mexic

o

Thailand

JapanRussi

a

South Afri

caIndia

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

-4,76% 0,00%

-1,56%0,00%

0,00%

0,00%

0,00%

0,00%

User growth by country: 13-18 years old

Source: Facebook.com

-1,33%

-4,55 %

0,00%0,00%

0,00%

+12,12%

+1,01%

-1,19%

-1,43% -1,75%

-1,05%

United St

ates

Canada

United Kingdom

Germany

France

Spain

Italy

Poland

Turkey

Brazil

Australia

IndonesiaChina

Mexic

o

Thailand

JapanRussi

a

South Afri

caIndia

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

45,000,000

0,00%

User growth by country: 19-24 years old

Source: Facebook.com

0,00%

0,00%0,00% 0,00% 0,00%

0,00%0,00%

+1,89%

+1,35%

+2,94%

0,00%

0,00%

0,00%

0,00%

0,00%-1,19%

0,00%

0,00%

United St

ates

Canada

United Kingdom

Germany

France

Spain

Italy

Poland

Turkey

Brazil

Australia

IndonesiaChina

Mexic

o

Thailand

JapanRussi

a

South Afri

caIndia

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

45,000,000

50,000,000

+1,30%+1,45%

+2,56%

+7,69%

User growth by country: 25-34 years old

Source: Facebook.com

0,00%

0,00% 0,00%0,00% 0,00%

0,00% 0,00%0,00%

0,00%

+2,17%+3,64%

0,00%

-0,2%

0,00% 0,00%

United St

ates

Canada

United Kingdom

Germany

France

Spain

Italy

Poland

Turkey

Brazil

Australia

IndonesiaChina

Mexic

o

Thailand

JapanRussi

a

South Afri

caIndia

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

User growth by country: 35-44 years old

Source: Facebook.com

0,00%

0,00%0,00%

0,00%0,00%

0,00%

0,00%

+3,13% +3,57%+4,35%

+1,23%

+7,41%+4,76%

+2,27%

+6,67%+1,25% +1,54%

+2,94%-4,0%

United St

ates

Canada

United Kingdom

Germany

France

Spain

Italy

Poland

Turkey

Brazil

Australia

IndonesiaChina

Mexic

o

Thailand

JapanRussi

a

South Afri

caIndia

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

User growth by country: 45-54 years old

Source: Facebook.com

0,00%

0,00%0,00%0,00% +5,88% +5,56%

+6,67%+3,28%

0,00%0,00%

0,00%

0,00%

0,00% 0,00%0,00% 0,00%

0,00% 0,00%0,00%

United St

ates

Canada

United Kingdom

Germany

France

Spain

Italy

Poland

Turkey

Brazil

Australia

IndonesiaChina

Mexic

o

Thailand

JapanRussi

a

South Afri

caIndia

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

18,000,000

20,000,000

User growth by country: 55-64 years old

Source: Facebook.com

0,00%

+1,10% +1,49%+1,09%+1,67%+2,53% +1,92%

+4,17%+2,04%

+4,76%+2,22%

0,00%

0,00% 0,00%

0,00%

0,00% 0,00% 0,00% 0,00%

United St

ates

Canada

United Kingdom

Germany

France

Spain

Italy

Poland

Turkey

Brazil

Australia

IndonesiaChina

Mexic

o

Thailand

JapanRussi

a

South Afri

caIndia

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

User growth by country: +65 years old

Source: Facebook.com

0,00%

+1,72%

+2,33%+2,94% +1,67%

+3,45% +2,33% +3,85%+1,69%

+3,13%+2,50%0,00%

0,00%0,00% +5,00%+6,67%

-7,53%+4,00% 0,00%

Age breakdown by country

Facebook Month-To-Month: March 2014

13-18 19-24 25-34 35-44 45-54 55-64 65+0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

45,000,000

50,000,000

Age breakdown by country - USA

Source: Facebook.com

0,00%

0,00%

0,00%

-1,33%+1,72%

45.56%54.44%

0,00%

0,00%

13-18 19-24 25-34 35-44 45-54 55-64 65+0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

Age breakdown by country - Canada

Source: Facebook.com

0,00%

0,00%

0,00%

0,00%

-1,43%+1,10%

46.81%53.19%

0,00%

13-18 19-24 25-34 35-44 45-54 55-64 65+0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

10,000,000

Age breakdown by country – United Kingdom

Source: Facebook.com

0,00%

0,00%

0,00%

0,00%

+2,17%

+3,13%48.86% 51.14%

+2,33%

13-18 19-24 25-34 35-44 45-54 55-64 65+0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

Age breakdown by country – Germany

Source: Facebook.com

0,00%

0,00%

+1,49%

+4,35%

+5,88%

51.82% 48.18%-4,76%

+2,94%

13-18 19-24 25-34 35-44 45-54 55-64 65+0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

Age breakdown by country – France

Source: Facebook.com

0,00%

0,00%

0,00%

+1,09%

+1,67%

48.97% 51.03%0,00%

0,00%

13-18 19-24 25-34 35-44 45-54 55-64 65+0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

Age breakdown by country – Spain

Source: Facebook.com

0,00%

0,00%

0,00%

0,00%

-1,56% +1,67%

+3,45%

48.98% 51.02%

13-18 19-24 25-34 35-44 45-54 55-64 65+0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

Age breakdown by country – Italy

Source: Facebook.com

0,00%

0,00%

0,00%

+3,57%

+2,53%

+2,33%

53.08%46.92%

+5,56%

13-18 19-24 25-34 35-44 45-54 55-64 65+0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

Age breakdown by country – Poland

Source: Facebook.com

0,00%0,00%

+1,23%

48.33% 51.67%

0,00%

0,00%0,00%

0,00%

13-18 19-24 25-34 35-44 45-54 55-64 65+0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

Age breakdown by country – Turkey

Source: Facebook.com

0,00%

0,00%

+7,41%

+1,89%+3,64%

+3,85%

63.49%

36.51%

0,00%

13-18 19-24 25-34 35-44 45-54 55-64 65+0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

Age breakdown by country – Brazil

Source: Facebook.com

0,00%

+1,69%

46.67%53.33%

-1,19%

0,00%

0,00%

0,00%

0,00%

13-18 19-24 25-34 35-44 45-54 55-64 65+0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

Age breakdown by country – Australia

Source: Facebook.com

0,00%

0,00%

0,00%

+1,92%

+3,13%

46.88%53.13%

0,00%

0,00%

13-18 19-24 25-34 35-44 45-54 55-64 65+0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

Age breakdown by country – Indonesia

Source: Facebook.com

0,00%

0,00%0,00%

+1,01%

+1,30%

+4,76%

59.38%

40.63%

0,00%

13-18 19-24 25-34 35-44 45-54 55-64 65+0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

Age breakdown by country – China

Source: Facebook.com

0,00%

0,00%

+12,12%+2,27%

+6,67%

60.53%

39.47%

+4,17% +2,50%

13-18 19-24 25-34 35-44 45-54 55-64 65+0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

Age breakdown by country – Mexico

Source: Facebook.com

0,00%

0,00%

0,00%

+1,35%+1,45%

+2,04%

50.00% 50.00%

0,00%

13-18 19-24 25-34 35-44 45-54 55-64 65+0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

Age breakdown by country – Thailand

Source: Facebook.com

0,00%

+3,28%

+4,76% +5,00%

49.23% 50.77%

+6,67%

+2,56%

+2,94%

13-18 19-24 25-34 35-44 45-54 55-64 65+0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

Age breakdown by country – Japan

Source: Facebook.com

0,00%

0,00%

0,00%

-2,70%

+6,67%

51.40% 48.60%-4,00%

0,00%

13-18 19-24 25-34 35-44 45-54 55-64 65+0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

Age breakdown by country – Russia

Source: Facebook.com

0,00%

0,00%

-4,55%

+1,25%

48.84% 51.16%

-1,19%

0,00%

-7,53%

13-18 19-24 25-34 35-44 45-54 55-64 65+0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

Age breakdown by country – South Africa

Source: Facebook.com

0,00%

0,00%

0,00%

-1,75%+1,54%

+4,00%

50.00% 50.00%

0,00%

13-18 19-24 25-34 35-44 45-54 55-64 65+0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

45,000,000

Age breakdown by country – India

Source: Facebook.com

0,00%

0,00%0,00%

-1,05%

+7,69%

+2,94%

+2,22%

75.51%

24.49%

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Facebook Month-To-Month – March 2014

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