facebook advertising - how to reach your objective and measure results - marc dfouni - icompetences...

8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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FACEBOOK ADHOW TO REACH YOUR OB

MEASURE RESULTS

Marc Dfouni  ± Eastlin

October 25, 2013

8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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Ads are paid messages coming frombusinesses. They are the voice of the m

They can include social context about f

8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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News feed desktop News feed mobile RHS of Facebook

Best use cases

Getting people to like your page

8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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News feed desktop News feed mobile RHS of homepage RHS of Face

Best use cases

Awareness for current and prospective cust

Getting people to engage with your page or

8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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News feed desktop News feed mobile RHS of homepage RHS of Face

Best use cases

Awareness for current and prospective custo

Getting people to engage with your page or p

8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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News feed desktop News feed mobile RHS of homepage RHS of Face

Best use cases

Generating brand awareness and post engag

with video views

Getting efficient video plays

8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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News feed desktop News feed mobile RHS of homepage RHS of Face

Best use cases

Getting people to join and attend your event

8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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News feed desktop News feed mobile RHS of homepage RHS of Face

Best use cases

Getting website conversions including online

and lead generation

8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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News feed desktop News feed mobile RHS of homepage RHS of Face

Best use cases

Getting website conversions including online

and lead generation

8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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Best use cases

Getting app installs

News feed desktop News feed mobile RHS of homepage RHS of Face

8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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Sponsored stories are messages cominfriends about them engaging with a bu

Businesses can pay to promote these sƚŚĞƌĞ͛ƐĂďĞƚƚĞƌĐŚĂŶĐĞƉĞŽƉůĞƐĞĞƚŚĞŵ

8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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News feed desktop News feed mobile Right Hand Side

Best use cases

Getting people to like your page

< 14 days old

> 14 days old

< 14 days old

> 14 days old

8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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News feed desktop News feed mobile Right Hand Side

Best use cases Generating brand awareness for current and

prospective customers

Getting people to engage with your page or p

8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 24/38

News feed desktop News feed mobile Right Hand Side

Best use cases Generating brand awareness for current and

prospective customers

Getting people to engage with your page or

8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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News feed desktop News feed mobile Right Hand Side

Best use cases Generating brand awareness for current and

prospective customers

Getting people to engage with your page or

8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 26/38

News feed desktop News feed mobile Right Hand Side

Best use cases Getting people to join and attend your even

8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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News feed desktop News feed mobile Right Hand Side

Best use cases Getting people to visit your store and make

purchases.

8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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News feed desktop News feed mobile Right Hand Side

Best use cases Getting app installs and engagement

Recipe

Generator

8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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News feed desktop News feed mobile Right Hand Side

Best use cases Getting website conversions including onlin

leads

8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013

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