facebook advertising - how to reach your objective and measure results - marc dfouni - icompetences...
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 1/38
FACEBOOK ADHOW TO REACH YOUR OB
MEASURE RESULTS
Marc Dfouni ± Eastlin
October 25, 2013
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 9/38
Ads are paid messages coming frombusinesses. They are the voice of the m
They can include social context about f
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 10/38
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 11/38
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 12/38
News feed desktop News feed mobile RHS of Facebook
Best use cases
Getting people to like your page
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 13/38
News feed desktop News feed mobile RHS of homepage RHS of Face
Best use cases
Awareness for current and prospective cust
Getting people to engage with your page or
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 14/38
News feed desktop News feed mobile RHS of homepage RHS of Face
Best use cases
Awareness for current and prospective custo
Getting people to engage with your page or p
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 15/38
News feed desktop News feed mobile RHS of homepage RHS of Face
Best use cases
Generating brand awareness and post engag
with video views
Getting efficient video plays
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 16/38
News feed desktop News feed mobile RHS of homepage RHS of Face
Best use cases
Getting people to join and attend your event
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 17/38
News feed desktop News feed mobile RHS of homepage RHS of Face
Best use cases
Getting website conversions including online
and lead generation
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 18/38
News feed desktop News feed mobile RHS of homepage RHS of Face
Best use cases
Getting website conversions including online
and lead generation
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 19/38
Best use cases
Getting app installs
News feed desktop News feed mobile RHS of homepage RHS of Face
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 20/38
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 21/38
Sponsored stories are messages cominfriends about them engaging with a bu
Businesses can pay to promote these sƚŚĞƌĞ͛ƐĂďĞƚƚĞƌĐŚĂŶĐĞƉĞŽƉůĞƐĞĞƚŚĞŵ
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 22/38
News feed desktop News feed mobile Right Hand Side
Best use cases
Getting people to like your page
< 14 days old
> 14 days old
< 14 days old
> 14 days old
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 23/38
News feed desktop News feed mobile Right Hand Side
Best use cases Generating brand awareness for current and
prospective customers
Getting people to engage with your page or p
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 24/38
News feed desktop News feed mobile Right Hand Side
Best use cases Generating brand awareness for current and
prospective customers
Getting people to engage with your page or
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 25/38
News feed desktop News feed mobile Right Hand Side
Best use cases Generating brand awareness for current and
prospective customers
Getting people to engage with your page or
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 26/38
News feed desktop News feed mobile Right Hand Side
Best use cases Getting people to join and attend your even
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 27/38
News feed desktop News feed mobile Right Hand Side
Best use cases Getting people to visit your store and make
purchases.
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 28/38
News feed desktop News feed mobile Right Hand Side
Best use cases Getting app installs and engagement
Recipe
Generator
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 29/38
News feed desktop News feed mobile Right Hand Side
Best use cases Getting website conversions including onlin
leads
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 30/38
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 31/38
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 32/38
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 33/38
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 34/38
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 35/38
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 36/38
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 37/38
8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
http://slidepdf.com/reader/full/facebook-advertising-how-to-reach-your-objective-and-measure-results-marc 38/38