exploring leadership in third industrial revolution teigland
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Leading into the 3rd Industrial Revolution
-------Exploring leadership in complex
organizations
Dr. Robin Teigland Karinda Rhode in SLStockholm School of Economicswww.knowledgenetworking.orgwww.slideshare.net/eteigland
@RobinTeigland
November 2013
What are they doing?
3
Uncovering networks in an organization
Formal organization Informal organization
Teigland et al. 2005
”No one knows everything, everyone knows something,
all knowledge resides in humanity.”
networks
Adapted from Lévy 1997
Six degrees of separation
- Milgram, 1967
Image: Krebs, http://orgnet.com/email.gif
Creation > curation
Open source values of sharing
eZ Systems founded on open source philosophy
Connecting people who share a passion for something they do
so that they can collaborate, share ideas,
learn, and create knowledge
105 emp350+
Partners
43,900+Communitymembers
15,000+Customers in 130 countries
eZ Ecosystem
• Content management software, #1 in media industry
• 105 employees in 9 countries (US, Europe & Asia)
• 250,000 sites in 170 countries• Customers: UN, FT, WSJ, Vogue, Hitachi, 3M, BMW
http://academia.edu/2846771/Are_we_in_this_together_Exploring_private-collective_knowledge_communities
eZ’s platform for building identity and competence throughout its ecosystem
eZ Software development team
04/10/2023
Driven by both parties sharing experiences and
co-creating value of network
Private-collective Community
But how to balance needs of community with needs of firm in a value co-creation
model?
Teigland et al 2013
Research in progress
Here comes the “Immersive Internet”
O’Driscoll, 2009
How many usually think
of virtual worlds…
My CV• Leading a virtual team of 30
individuals from across the globe
• Creating and successfully executing strategies under
pressure• Managing cross-cultural conflict
without face-to-face communication
Building skills in virtual environments
What are Virtual Worlds?
• Persistent, computer-simulated, immersive environments
• Shared socialization spaces with interactive content• Economic activity and transactions
VWs moving out of “Gartner hype cycle” trough
Virtual worlds today
http://www.gartner.com/it/page.jsp?id=1447613
May 2006
July 2007
Overview− EU funded, 3 year multilateral and transversal network (LLP EACEA,
KA3 (ICT))− December 2011 – December 2014− Project Leader: University of Hull (Darren Mundy, Luisa Panichi)− 19 partners from Austria, Cyprus, France, Germany, Israel, Italy,
Netherlands, Norway, Portugal, Sweden, UK Network Aims
−Collect good practice examples in teaching and learning in virtual worlds from different subjects and national and local contexts− Facilitate transfer of core knowledge to new contexts− Provide framework for creation of pan-European virtual-world university
Expected Outcomes− Increased number of experts in virtual world education− Policy for long-term sustainability of network and its outcomes− Model for knowledge transfer− Range of dissemination events
More information: http://www.euroversity.eu/
Learning virtual
teaming skills
http://www.youtube.com/watch?v=uQa6vyG8Dkg
Leadership training
Recent advances in global collaboration
Protonsphere by Protonmedia integrated with MS Office
Accelerating innovation to meet global needs
Teigland et al. 2010
Integrating users in development
process
http://www.youtube.com/watch?v=2kMNWBU1Yb8
VWs offer significant affordances
Teigland et al 2010
Simulation Avatar
design
Multi-modal
communication
Co-creationArchiving
Immersion
“Clearly, if social activity migrates to synthetic worlds, economic activity will
go there as well.” Castronova, 2006
US$ 635,000 for a virtual asteroid!
http://blogs.forbes.com/oliverchiang/2010/11/13/meet-the-man-who-just-made-a-cool-half-million-from-the-sale-of-virtual-property/
• US$ 500,000 profit in 5 years by Jon “Neverdie”
Jacobs• Entropia Universe with GDP
>US$ 440 mln
Clothes/shoes
MODELLING AGENCIES
Topmodels
Photo-graphers
Photo studio makers
Modelling furniture
Poses and animations
Furniture
HairSkins
Event builders
MAGAZINES
MODELLINGSCHOOLS
Shop builders
Accessories
Body shapes
DJs
Viachka, Giovacchini, Teigland, Lindqvist 2011
Virtual fashion
ecosystem
Peacetrain: A VW organization
Teigland, JVWR, 2010
“Senior Management”“Employees”
“F2F Meetings” $$
OpenSimulator: A value-creation ecosystem
AcademicEntrepreneurHobbyistLarge FirmNon-profitLocal PublicFederal PublicResearch InstSME EmployeePeriphery
Teigland, Di Gangi, & Yetis 2012
USD 5.5mln in development
costs
OpenSimulator Community Conference September 2013
Entrepreneurs openly engaging in social capital building activities through freely contributing intellectual property and other resources with
purpose of pursuing self business-related interests while enabling pursuit of mutual goals of
community.
“Open Entrepreneurship”
Teigland, Di Gangi, & Yetis 2012
Only a matter of time….
O’Driscoll 2009
≈1.4 bln VW accounts under age 16
http://www.slideshare.net/nicmitham/kzero-universe-q1-2012
290 mln
220 mln
>200 mln
290 mln42 mln (and 12 mln bought)
Developing international entrepreneurs?
Exploring the link between VWs and 3D printing
http://www.minecraftprint.com/
ExploitationImproving
existing value creation activities
ExplorationDeveloping new value creation activities
Adapted from March 1991
Where is the Firm?24x7 Global Internet Collaboration + Open Source + 3D
Printing
http://mashable.com/2013/02/13/robohand/
$60,000
$150
Available for free download on
• Paper by “Satoshi Nakamoto” in 2008• Open source project posted on SourceForge in Jan
2009 • Peer-to-peer digital, crypto currency• Developed by community of strangers across globe
Bitcoin and its community
Teigland, Yetis, Larsson 2013
Legitimate currency
with 60,000 daily
transactions and
>USD 10 bln in
circulation in <5
years
Institutions
Emergent Collective vs
E.g., Central Bank~ Long-standing financial
institutions and regulations
E.g., Bitcoin Community ~ Emergent collective of users across globe connected through internet
Collective emergent institutional entrepreneurship
challenging long-standing institutions
Teigland, Yetis, Larsson, 2013http://papers.ssrn.com/sol3/papers.cfm?
abstract_id=2263707
History tends to repeat itself….Innovation, financial crisis, industrial revolution,
…
Steam engine
Internal combustion
engine
Microelectronics
Late 18th C Late 19th C Late 20th C
Schön 2008
Third industrial revolution?
Valuecreation
People• “Net generation”• 24x7 “mobile”
workforce• Social entrepreneurship
Technology • Broadband access• Mobile hardware • ICTs• 3D printing• Robotics
Open Source
• Software • Hardware• Physibles
Convergence of…..
Finance•
Microlending/microfinance
• Crowdfunding/equity• Digital, non-fiat
currencies
From the mobility of goods to the mobility of financial capital to …
Teigland, JVWR, 2010
...the “mobility” of labor?
Yet many of us are stuck in our old ways …
Take virtual worlds for example……
I’m “afraid” of the technology. Isn’t a webconference better? It’s just a game.
Who’s behind that avatar? I need to meet F2F to trust the
person.Here today, gone tomorrow….
You’re only as good as your technology.
The technology isn’t stable.Gestures and body language are
limited.
Attitudes
Behaviors
Technology
"...when the rate of change outside an organization is greater than the rate of
change inside, the end is near...."
Jack Welch…
Increasing pace of change
From 1920s to 2010s−Average S&P 500 company lifespan from 67
years to 15 yearsFrom 2000 to 2010
−40% of Fortune 500 companies replacedPredictions
−In next few years, 70% of Fortune 1000 companies replaced
−By 2020, >75% of S&P 500 companies we do not know today
−By 2025, >45% of Fortune 500 from emerging markets
Fast Company, McKinsey & Inc
The maker movement in Africa
iHub – KenyaHouse4Hack – RSAWoelab – Togo
“Made in Africa” 3D printer (Togo)crowdfunded through Ulele
Winner of International Space
Apps Challenge
http://www.engineering.com/3DPrinting/3DPrintingArticles/ArticleID/5712/E-Waste-3D-Printer-to-Mars.aspx
Leadership moving forward……
HierarchyLinear, static, process-
based organization
HeterarchyDynamic, integrated
collaboration networks
Adapted from Hedlund 1994
Published April 2013
http://www.amazon.com/The-Immersive-Internet-Reflections-Entangling/dp/1137283017
Karinda Rhode
aka Robin Teiglandrobin.teigland@hhs.se
www.knowledgenetworking.org
www.slideshare.net/eteigland
www.nordicworlds.net RobinTeigland
Photo: Lindholm, Metro
Photo: Nordenskiöld
Photo: Lindqvist
If you love knowledge, set it
free…
Interested in learning more?
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