Leading into the 3rd Industrial Revolution

-------Exploring leadership in complex

organizations

Dr. Robin Teigland Karinda Rhode in SLStockholm School of Economicswww.knowledgenetworking.orgwww.slideshare.net/eteigland

@RobinTeigland

November 2013

What are they doing?

3

Uncovering networks in an organization

Formal organization Informal organization

Teigland et al. 2005

”No one knows everything, everyone knows something,

all knowledge resides in humanity.”

networks

Adapted from Lévy 1997

Six degrees of separation

- Milgram, 1967

Image: Krebs, http://orgnet.com/email.gif

Creation > curation

Open source values of sharing

eZ Systems founded on open source philosophy

Connecting people who share a passion for something they do

so that they can collaborate, share ideas,

learn, and create knowledge

105 emp350+

Partners

43,900+Communitymembers

15,000+Customers in 130 countries

eZ Ecosystem

• Content management software, #1 in media industry

• 105 employees in 9 countries (US, Europe & Asia)

• 250,000 sites in 170 countries• Customers: UN, FT, WSJ, Vogue, Hitachi, 3M, BMW

http://academia.edu/2846771/Are_we_in_this_together_Exploring_private-collective_knowledge_communities

eZ’s platform for building identity and competence throughout its ecosystem

eZ Software development team

04/10/2023

Driven by both parties sharing experiences and

co-creating value of network

Private-collective Community

But how to balance needs of community with needs of firm in a value co-creation

model?

Teigland et al 2013

Research in progress

Here comes the “Immersive Internet”

O’Driscoll, 2009

How many usually think

of virtual worlds…

My CV• Leading a virtual team of 30

individuals from across the globe

• Creating and successfully executing strategies under

pressure• Managing cross-cultural conflict

without face-to-face communication

Building skills in virtual environments

What are Virtual Worlds?

• Persistent, computer-simulated, immersive environments

• Shared socialization spaces with interactive content• Economic activity and transactions

VWs moving out of “Gartner hype cycle” trough

Virtual worlds today

http://www.gartner.com/it/page.jsp?id=1447613

May 2006

July 2007

Overview− EU funded, 3 year multilateral and transversal network (LLP EACEA,

KA3 (ICT))− December 2011 – December 2014− Project Leader: University of Hull (Darren Mundy, Luisa Panichi)− 19 partners from Austria, Cyprus, France, Germany, Israel, Italy,

Netherlands, Norway, Portugal, Sweden, UK Network Aims

−Collect good practice examples in teaching and learning in virtual worlds from different subjects and national and local contexts− Facilitate transfer of core knowledge to new contexts− Provide framework for creation of pan-European virtual-world university

Expected Outcomes− Increased number of experts in virtual world education− Policy for long-term sustainability of network and its outcomes− Model for knowledge transfer− Range of dissemination events

More information: http://www.euroversity.eu/

Learning virtual

teaming skills

http://www.youtube.com/watch?v=uQa6vyG8Dkg

Leadership training

Recent advances in global collaboration

Protonsphere by Protonmedia integrated with MS Office

Accelerating innovation to meet global needs

Teigland et al. 2010

Integrating users in development

process

http://www.youtube.com/watch?v=2kMNWBU1Yb8

VWs offer significant affordances

Teigland et al 2010

Simulation Avatar

design

Multi-modal

communication

Co-creationArchiving

Immersion

“Clearly, if social activity migrates to synthetic worlds, economic activity will

go there as well.” Castronova, 2006

US$ 635,000 for a virtual asteroid!

http://blogs.forbes.com/oliverchiang/2010/11/13/meet-the-man-who-just-made-a-cool-half-million-from-the-sale-of-virtual-property/

• US$ 500,000 profit in 5 years by Jon “Neverdie”

Jacobs• Entropia Universe with GDP

>US$ 440 mln

Clothes/shoes

MODELLING AGENCIES

Topmodels

Photo-graphers

Photo studio makers

Modelling furniture

Poses and animations

Furniture

HairSkins

Event builders

MAGAZINES

MODELLINGSCHOOLS

Shop builders

Accessories

Body shapes

DJs

Viachka, Giovacchini, Teigland, Lindqvist 2011

Virtual fashion

ecosystem

Peacetrain: A VW organization

Teigland, JVWR, 2010

“Senior Management”“Employees”

“F2F Meetings” $$

OpenSimulator: A value-creation ecosystem

AcademicEntrepreneurHobbyistLarge FirmNon-profitLocal PublicFederal PublicResearch InstSME EmployeePeriphery

Teigland, Di Gangi, & Yetis 2012

USD 5.5mln in development

costs

OpenSimulator Community Conference September 2013

Entrepreneurs openly engaging in social capital building activities through freely contributing intellectual property and other resources with

purpose of pursuing self business-related interests while enabling pursuit of mutual goals of

community.

“Open Entrepreneurship”

Teigland, Di Gangi, & Yetis 2012

Only a matter of time….

O’Driscoll 2009

≈1.4 bln VW accounts under age 16

http://www.slideshare.net/nicmitham/kzero-universe-q1-2012

290 mln

220 mln

>200 mln

290 mln42 mln (and 12 mln bought)

Developing international entrepreneurs?

Exploring the link between VWs and 3D printing

http://www.minecraftprint.com/

ExploitationImproving

existing value creation activities

ExplorationDeveloping new value creation activities

Adapted from March 1991

Where is the Firm?24x7 Global Internet Collaboration + Open Source + 3D

Printing

http://mashable.com/2013/02/13/robohand/

$60,000

$150

Available for free download on

• Paper by “Satoshi Nakamoto” in 2008• Open source project posted on SourceForge in Jan

2009 • Peer-to-peer digital, crypto currency• Developed by community of strangers across globe

Bitcoin and its community

Teigland, Yetis, Larsson 2013

Legitimate currency

with 60,000 daily

transactions and

>USD 10 bln in

circulation in <5

years

Institutions

Emergent Collective vs

E.g., Central Bank~ Long-standing financial

institutions and regulations

E.g., Bitcoin Community ~ Emergent collective of users across globe connected through internet

Collective emergent institutional entrepreneurship

challenging long-standing institutions

Teigland, Yetis, Larsson, 2013http://papers.ssrn.com/sol3/papers.cfm?

abstract_id=2263707

History tends to repeat itself….Innovation, financial crisis, industrial revolution,

…

Steam engine

Internal combustion

engine

Microelectronics

Late 18th C Late 19th C Late 20th C

Schön 2008

Third industrial revolution?

Valuecreation

People• “Net generation”• 24x7 “mobile”

workforce• Social entrepreneurship

Technology • Broadband access• Mobile hardware • ICTs• 3D printing• Robotics

Open Source

• Software • Hardware• Physibles

Convergence of…..

Finance•

Microlending/microfinance

• Crowdfunding/equity• Digital, non-fiat

currencies

From the mobility of goods to the mobility of financial capital to …

Teigland, JVWR, 2010

...the “mobility” of labor?

Yet many of us are stuck in our old ways …

Take virtual worlds for example……

I’m “afraid” of the technology. Isn’t a webconference better? It’s just a game.

Who’s behind that avatar? I need to meet F2F to trust the

person.Here today, gone tomorrow….

You’re only as good as your technology.

The technology isn’t stable.Gestures and body language are

limited.

Attitudes

Behaviors

Technology

"...when the rate of change outside an organization is greater than the rate of

change inside, the end is near...."

Jack Welch…

Increasing pace of change

From 1920s to 2010s−Average S&P 500 company lifespan from 67

years to 15 yearsFrom 2000 to 2010

−40% of Fortune 500 companies replacedPredictions

−In next few years, 70% of Fortune 1000 companies replaced

−By 2020, >75% of S&P 500 companies we do not know today

−By 2025, >45% of Fortune 500 from emerging markets

Fast Company, McKinsey & Inc

The maker movement in Africa

iHub – KenyaHouse4Hack – RSAWoelab – Togo

“Made in Africa” 3D printer (Togo)crowdfunded through Ulele

Winner of International Space

Apps Challenge

http://www.engineering.com/3DPrinting/3DPrintingArticles/ArticleID/5712/E-Waste-3D-Printer-to-Mars.aspx

Leadership moving forward……

HierarchyLinear, static, process-

based organization

HeterarchyDynamic, integrated

collaboration networks

Adapted from Hedlund 1994

Published April 2013

http://www.amazon.com/The-Immersive-Internet-Reflections-Entangling/dp/1137283017

Karinda Rhode

aka Robin Teiglandrobin.teigland@hhs.se

www.knowledgenetworking.org

www.slideshare.net/eteigland

www.nordicworlds.net RobinTeigland

Photo: Lindholm, Metro

Photo: Nordenskiöld

Photo: Lindqvist

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