everything an seo needs to know about google now

EVERYTHING AN SEO NEEDS TO KNOW ABOUT GOOGLE NOW

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BY PAUL BAGULEY

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INTERNET IS CHANGING

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THE WAY PEOPLE ARE SEARCHING IS

CHANGING

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WHY?

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4G

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LET’S START AT THE BEGINNING

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WORLD WIDE WEB WAS CREATED IN 1991

BY TIM BERNERS-LEE

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THE FIRST INTERNET BROWSER WAS

CALLED MOSAIC – 2ND APRIL 1993

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FIRST MOBILE PHONE

WITH INTERNET

WAS IN 1996

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GOOGLE WAS FOUNDED IN 1998

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IN 2008 THERE WERE MORE MOBILES

WITH INTERNET THAN PERSONAL

COMPUTERS

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WE ARE NOW HERE

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AUDIENCE PARTICIPATION

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WHAT IS GOOGLE NOW?

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WEATHER

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NEWS

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BUS TIMETABLE

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TRAFFIC

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PLACES NEARBY

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SPORTS

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CAR PARKING

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ALSO REMINDERS, BIRTHDAYS,

MOVIES, CURRENCY & MORE

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HOW DOES GOOGLE KNOW

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DON’T BE SCARED

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INTEGRATES WITH APPS

http://searchengineland.com/google-now-cards-integrated-third-party-developer-apps-213968

https://www.google.com/landing/now/integrations.html

How the Airbnb data shows in a Google Now card

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VOICE COMMANDS

https://www.youtube.com/watch?v=2vT0AWDq3DE - Credit PhoneBuff

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HUMMINGBIRD UPDATE

User - Who is the President of United States of America?

Google - Barack Obama

User - Who is he married to?

Google - Michelle Obama is the wife of Barack Obama

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HOW TO SEO FOR GOOGLE NOW

http://www.searchenginejournal.com/google-now-changing-online-interactions/113059

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60% OF CONSUMERS VIEW MOBILE

BEFORE VISITING THE STORE

http://searchenginewatch.com/sew/how-to/2266216/how-google-now-will-impact-seo-what-you-can-do-to-get-a-head-start

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LISTEN UP

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GET LOCAL

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Google+

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COMPLETE YOUR PROFILE

ADDRESSCONTACT INFO

CATEGORYHOURS INTRODUCTION

VERIFICATION

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REVIEWS

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SOCIAL MEDIA

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GET PERSONAL

http://searchengineland.com/google-knowledge-graph-now-showing-social-profiles-brands-212823/

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CONTENT WITH CONTEXT

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ANSWER QUESTIONS

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SCHEMA.ORG

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ADD SCHEMA.ORG TO

EMAILS AND THE WEB

https://developers.google.com/schemas/

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STEP 1

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STEP 2

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STEP 3

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ANY QUESTIONS?

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GET THE PRESENTATION

http://bit.ly/1NQCYBG

THANK YOU