etude rovi sur le comportement des consommateurs en matière de streaming en france et en europe
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DivX Streaming Survey UK, Germany, France, Spain and Italy
July 2012
Results Region
Copyright ®2012 Rovi Corporation. Company confidential. 2
Copyright ®2012 Rovi Corporation. Company confidential. 3
Summary (Region)
• Goal: Understanding the video streaming
behavior of the DivX community
• Method: Opt-in online survey, targeting DivX
community in the UK, France, Germany, Spain
and Italy
• Sample size: 13,700 respondents
• 48% of users have streamed a movie or TV
show
• 68% prefer to stream content to a PC followed
by a connected TV or Blu-ray Disc™ player
(20%)
• 53% of users that stream, use a subscription
based service
• Among Video Quality, Convenience, Selection
and Price, Video Quality ranks the highest
when it comes to the streaming experience
• Smooth fast-forward and rewind is the most
requested feature when it comes to streaming
(51%)
• Cost is the #1 hurdle that prevents users from
purchasing a digital movie (51%)
• 64% experienced buffering/stuttering when
streaming
About the survey Key findings
Have you streamed a movie or TV show?
Copyright ®2012 Rovi Corporation. Company confidential. 4
Yes 48%
No 52%
I prefer to stream my movies or TV shows to:
Copyright ®2012 Rovi Corporation. Company confidential. 5
PC 68%
Connected TV or Blu-ray Disc™
player 20%
Game console
3%
Smartphone 2%
Tablet 4%
None of the above
3%
What type of streaming service have you primarily
used?
Copyright ®2012 Rovi Corporation. Company confidential. 6
Subscription 53%
A la carte rental 29%
A la carte purchase
18%
What part of the streaming experience would you rate
highest in importance
Copyright ®2012 Rovi Corporation. Company confidential. 7
Video Quality 44%
Convenience 21%
Price 15%
Selection 20%
In terms of overall experience (video quality, convenience, selection,
price), which of the following formats is the best?
Copyright ®2012 Rovi Corporation. Company confidential. 8
Blu-ray Disc™ 41%
DVD 32%
Web video 15%
Streaming to connected
devices 12%
How would you rate your streaming experience in terms
of visual quality?
Copyright ®2012 Rovi Corporation. Company confidential. 9
Poor 9%
Acceptable 43%
Good 40%
Excellent 8%
Which of the following features would you most like to
see offered in streaming movies or TV shows?
Copyright ®2012 Rovi Corporation. Company confidential. 10
Video extras (e.g., director’s
cut) 21%
Subtitles 16%
Additional audio tracks
12%
Smooth fast-forward and
rewind 51%
Have you experienced any of the following issues when
attempting to stream a movie?
Copyright ®2012 Rovi Corporation. Company confidential. 11
Multiple answers possible.
64%
48% 45%
25%
0
10
20
30
40
50
60
70
Buffering/stuttering Movie stopped playing (crashed)
Poor picture quality Access denied/log in failure
If you have yet to purchase a movie (for ownership
rather than as a rental) what is the reason:
Copyright ®2012 Rovi Corporation. Company confidential. 12
Multiple answers possible.
51%
26% 23% 22%
0
10
20
30
40
50
60
Cost Concerns over permanency
Quality Lack of features (as opposed to Blu-ray
Disc™/DVD)
Results UK
Copyright ®2012 Rovi Corporation. Company confidential. 13
Copyright ®2012 Rovi Corporation. Company confidential. 14
Summary (UK)
• Goal: Understanding the video streaming
behavior of the DivX community
• Method: Opt-in online survey, targeting DivX
community in the UK
• Sample size: 3,700 respondents
• 53% of DivX users have streamed a movie or
TV show
• 63% prefer to stream content to a PC followed
by a connected TV or Blu-ray Disc™ player
(20%) and gaming console (7%)
• 60% of users that stream, use a subscription
based service
• Among Video Quality, Convenience, Selection
and Price, Video Quality ranks the highest
when it comes to the streaming experience
• Smooth fast-forward and rewind is the most
requested feature when it comes to streaming
(62%)
• Cost is the #1 hurdle that prevents users from
purchasing a digital movie (51%)
• 83% experienced buffering/stuttering when
streaming
About the survey Key findings
Have you streamed a movie or TV show?
Yes 53%
No 47%
Copyright ®2012 Rovi Corporation. Company confidential. 15
I prefer to stream my movies or TV shows to:
PC 63%
Connected TV or Blu-ray™
player 20%
Game console 7%
Smartphone 2%
Tablet 4%
None of the above 4%
Copyright ®2012 Rovi Corporation. Company confidential. 16
What type of streaming service have you primarily
used?
Subscription 60%
A la carte rental 22%
A la carte purchase
18%
Copyright ®2012 Rovi Corporation. Company confidential. 17
What part of the streaming experience would you rate
highest in importance
Copyright ®2012 Rovi Corporation. Company confidential. 18
Video Quality 53%
Convenience 22%
Selection 10%
Price 15%
In terms of overall experience (video quality, convenience, selection,
price), which of the following formats is the best?
Copyright ®2012 Rovi Corporation. Company confidential. 19
Blu-ray Disc™
42%
DVD 31%
Web video 14%
Streaming to connected
devices 13%
How would you rate your streaming experience in terms
of visual quality?
Poor 7%
Acceptable 37%
Good 43%
Excellent 13%
Copyright ®2012 Rovi Corporation. Company confidential. 20
Which of the following features would you most like to
see offered in streaming movies or TV shows?
Video extras (e.g., director's cut
22%
Subtitles 11%
Additional audio tracks
5%
Smooth fast-forward and rewind
62%
Copyright ®2012 Rovi Corporation. Company confidential. 21
Have you experienced any of the following issues when
attempting to stream a movie?
83%
53% 48%
20%
0
10
20
30
40
50
60
70
80
90
Buffering/stuttering Movie stopped playing (crashed)
Poor picture quality Access denied/log in failure
Copyright ®2012 Rovi Corporation. Company confidential. 22
Multiple answers possible.
If you have yet to purchase a movie (for ownership
rather than as a rental) what is the reason:
49%
29% 28%
23%
0
10
20
30
40
50
60
Cost Quality Concerns over permanency Lack of features (as opposed to Blu-ray™/DVD)
Copyright ®2012 Rovi Corporation. Company confidential. 23
Multiple answers possible.
Results Germany
Copyright ®2012 Rovi Corporation. Company confidential. 24
Copyright ®2012 Rovi Corporation. Company confidential. 25
Summary (Germany)
• Goal: Understanding the video streaming
behavior of the DivX community
• Method: Opt-in online survey, targeting DivX
community in Germany
• Sample size: 3,000 respondents
• 45% of DivX users have streamed a movie or
TV show
• 68% prefer to stream content to a PC followed
by a connected TV or Blu-ray Disc™ player
(20%) and tablet (4%)
• 40% of users that stream, use a subscription
based service and 40% use a la carte rental
service
• Among Video Quality, Convenience, Selection
and Price, Video Quality ranks the highest
when it comes to the streaming experience
• Smooth fast-forward and rewind is the most
requested feature when it comes to streaming
(59%)
• 69% experienced buffering/stuttering
when streaming
• Cost is the #1 hurdle that prevents users from
purchasing a digital movie (47%)
About the survey Key findings
Have you streamed a movie or TV show?
Yes 45%
No 55%
Copyright ®2012 Rovi Corporation. Company confidential. 26
I prefer to stream my movies or TV shows to:
Copyright ®2012 Rovi Corporation. Company confidential. 27
PC 68%
Connected TV or Blu-ray™
player 20%
Game console 2%
Smartphone 2%
Tablet 4%
None of the above
4%
What type of streaming service have you primarily
used?
Copyright ®2012 Rovi Corporation. Company confidential. 28
Subscription 40%
A la carte rental 40%
A la carte purchase 20%
What part of the streaming experience would you rate
highest in importance
Copyright ®2012 Rovi Corporation. Company confidential. 29
Video Quality 58%
Price 18%
Convenience 13%
Selection 11%
In terms of overall experience (video quality, convenience, selection,
price), which of the following formats is the best?
Copyright ®2012 Rovi Corporation. Company confidential. 30
Blu-ray Disc™ 55%
DVD 24%
Streaming to connected
devices 13%
Web video 8%
How would you rate your streaming experience in terms
of visual quality?
Poor 4%
Acceptable 41%
Good 49%
Excellent 6%
Copyright ®2012 Rovi Corporation. Company confidential. 31
Which of the following features would you most like to
see offered in streaming movies or TV shows?
Video extras (e.g., director's cut)
22%
Subtitles 7%
Additional audio tracks 12%
Smooth fast-forward and rewind
59%
Copyright ®2012 Rovi Corporation. Company confidential. 32
Have you experienced any of the following issues when
attempting to stream a movie?
Copyright ®2012 Rovi Corporation. Company confidential. 33
Multiple answers possible.
69%
43% 39%
19%
0
10
20
30
40
50
60
70
80
Buffering/stuttering Poor picture quality Movie stopped playing (crashed)
Access denied/log in failure
If you have yet to purchase a movie (for ownership
rather than as a rental) what is the reason:
Copyright ®2012 Rovi Corporation. Company confidential. 34
Multiple answers possible.
47%
30%
27%
20%
0
5
10
15
20
25
30
35
40
45
50
Cost Lack of features (as opposed to Blu-ray
Disc™/DVD)
Concerns over permanency
Quality
Results France
Copyright ®2012 Rovi Corporation. Company confidential. 35
Copyright ®2012 Rovi Corporation. Company confidential. 36
Summary (France)
• Goal: Understanding the video streaming
behavior of the DivX community
• Method: Opt-in online survey, targeting DivX
community in France
• Sample size: 3,500 respondents
• 56% of DivX users have streamed a movie or
TV show
• 75% prefer to stream content to a PC followed
by a connected TV or Blu-ray Disc™ player
(18%) and tablet (2%)
• 42% of users that stream, use a subscription
based service and 36% use a la carte rental
service
• Among Video Quality, Convenience, Selection
and Price, Video Quality ranks the highest
when it comes to the streaming experience
• Smooth fast-forward and rewind is the most
requested feature when it comes to streaming
(45%)
• Cost is the #1 hurdle that prevents users from
purchasing a digital movie (54%)
• 63% experienced buffering/stuttering when
streaming
About the survey Key findings
Have you streamed a movie or TV show?
Copyright ®2012 Rovi Corporation. Company confidential. 37
Yes 56%
No 44%
I prefer to stream my movies or TV shows to:
Copyright ®2012 Rovi Corporation. Company confidential. 38
PC 75%
Connected TV or Blu-ray™
18%
Game Console
1%
Smartphone 1%
Tablet 2%
None of the above
3%
What type of streaming service have you primarily
used?
Copyright ®2012 Rovi Corporation. Company confidential. 39
Subscription 42%
A la carte rental 36%
A la carte purchase
22%
What part of the streaming experience would you rate
highest in importance
Copyright ®2012 Rovi Corporation. Company confidential. 40
Video Quality 42%
Convenience 26%
Price 20%
Selection 12%
In terms of overall experience (video quality, convenience, selection,
price), which of the following formats is the best?
Copyright ®2012 Rovi Corporation. Company confidential. 41
Blu-ray Disc™ 39%
DVD 38%
Web video 12%
Streaming to connected
devices 11%
How would you rate your streaming experience in terms
of visual quality?
Poor 12%
Acceptable 48%
Good 34%
Excellent 6%
Copyright ®2012 Rovi Corporation. Company confidential. 42
Which of the following features would you most like to
see offered in streaming movies or TV shows?
Video extras (e.g., director's cut
20%
Subtitles 21%
Additional audio tracks 14%
Smooth fast-forward and rewind
45%
Copyright ®2012 Rovi Corporation. Company confidential. 43
Have you experienced any of the following issues when
attempting to stream a movie:
Copyright ®2012 Rovi Corporation. Company confidential. 44
Multiple answers possible.
63.0%
53.0%
47.0%
36.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Buffering/stuttering Movie stopped playing (crashed)
Poor picture quality Access denied/log in failure
If you have yet to purchase a movie (for ownership
rather than as a rental) what is the reason:
Copyright ®2012 Rovi Corporation. Company confidential. 45
Multiple answers possible.
54%
30%
21% 20%
0%
10%
20%
30%
40%
50%
60%
Cost Concerns over permanency
Lack of features (as opposed to Blu-ray
Disc™/DVD)
Quality
Results Spain
Copyright ®2012 Rovi Corporation. Company confidential. 46
Copyright ®2012 Rovi Corporation. Company confidential. 47
Summary (Spain)
• Goal: Understanding the video streaming
behavior of the DivX community
• Method: Opt-in online survey, targeting DivX
community in France
• Sample size: 3,500 respondents
• Only 24% of DivX users have streamed a
movie or TV show
• 57% prefer to stream content to a PC followed
by a connected TV or Blu-ray Disc™ player
(29%) and game console (4%)
• 53% of users that stream, use a subscription
based service and 32% use a la carte rental
service
• Among Video Quality, Convenience, Selection
and Price, Video Quality ranks the highest
when it comes to the streaming experience
• Smooth fast-forward and rewind is the most
requested feature when it comes to streaming
(33%)
• Cost is the #1 hurdle that prevents users from
purchasing a digital movie (55%)
• 57% experienced a movie stopped playing
(crashed) when streaming
About the survey Key findings
Have you streamed a movie or TV show?
Copyright ®2012 Rovi Corporation. Company confidential. 48
Yes 24%
No 76%
I prefer to stream my movies or TV shows to:
Copyright ®2012 Rovi Corporation. Company confidential. 49
PC 57%
Connected TV or Blu-ray Disc™
player 29%
Game console 4%
Smartphone 3%
Tablet 3%
None of the above
4%
What type of streaming service have you primarily
used?
Copyright ®2012 Rovi Corporation. Company confidential. 50
Subscription 54%
A la carte rental 32%
A la carte purchase
15%
What part of the streaming experience would you rate
highest in importance
Copyright ®2012 Rovi Corporation. Company confidential. 51
Video Quality 46%
Convenience 31%
Selection 14%
Price 9%
In terms of overall experience (video quality, convenience, selection,
price), which of the following formats is the best?
Copyright ®2012 Rovi Corporation. Company confidential. 52
Blu-ray Disc™ 33%
DVD 31%
Web video 27%
Streaming to connected
devices 9%
How would you rate your streaming experience in terms
of visual quality?
Poor 3%
Acceptable 44%
Good 43%
Excellent 10%
Copyright ®2012 Rovi Corporation. Company confidential. 53
Which of the following features would you most like to
see offered in streaming movies or TV shows?
Copyright ®2012 Rovi Corporation. Company confidential. 54
Video extras (e.g., director's
cut) 30%
Subtitles 20%
Additional audio tracks
17%
Smooth fast-forward and
rewind 33%
Have you experienced any of the following issues when
attempting to stream a movie?
Copyright ®2012 Rovi Corporation. Company confidential. 55
Multiple answers possible.
57%
52%
45%
35%
0%
10%
20%
30%
40%
50%
60%
Movie stopped playing (crashed)
Buffering/stuttering Poor picture quality Access denied/log in failure
If you have yet to purchase a movie (for ownership
rather than as a rental) what is the reason:
Copyright ®2012 Rovi Corporation. Company confidential. 56
Multiple answers possible.
55%
25%
20%
14%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Cost Quality Concerns over permanency
Lack of features (as opposed to Blu-ray
Disc™/DVD)
Results Italy
Copyright ®2012 Rovi Corporation. Company confidential. 57
Copyright ®2012 Rovi Corporation. Company confidential. 58
Summary (Italy)
• Goal: Understanding the video streaming
behavior of the DivX community
• Method: Opt-in online survey, targeting DivX
community in Italy
• Sample size: 1,700 respondents
• 60% of DivX users have streamed a movie or
TV show
• 71% prefer to stream content to a PC followed
by a connected TV or Blu-ray Disc™ player
(20%) and tablet (5%)
• 72% of users that stream, use a subscription
based service and 20% use a la carte rental
service
• Among Video Quality, Convenience, Selection
and Price, Video Quality ranks the highest
when it comes to the streaming experience
• Smooth fast-forward and rewind is the most
requested feature when it comes to streaming
(40%)
• Cost is the #1 hurdle that prevents users from
purchasing a digital movie (50%)
• 55% experienced buffering/stuttering when
streaming
About the survey Key findings
Have you streamed a movie or TV show?
Yes 60%
No 40%
Copyright ®2012 Rovi Corporation. Company confidential. 59
I prefer to stream my movies or TV shows to:
Copyright ®2012 Rovi Corporation. Company confidential. 60
PC 71%
Connected TV or Blu-ray
Disc™ player 20%
Game console 1%
Smartphone 1%
Tablet 5%
None of the above
2%
What type of streaming service have you primarily
used?
Subscription 72%
A la carte rental 20%
A la carte purchase
8%
Copyright ®2012 Rovi Corporation. Company confidential. 61
What part of the streaming experience would you rate
highest in importance
Copyright ®2012 Rovi Corporation. Company confidential. 62
Video Quality 37%
Convenience 23%
Selection 23%
Price 17%
In terms of overall experience (video quality, convenience, selection,
price), which of the following formats is the best?
Copyright ®2012 Rovi Corporation. Company confidential. 63
Blu-ray Disc™ 34%
DVD 32%
Web video 21%
Streaming to connected
devices 13%
How would you rate your streaming experience in terms
of visual quality?
Poor 13%
Acceptable 48%
Good 33%
Excellent 6%
Copyright ®2012 Rovi Corporation. Company confidential. 64
Which of the following features would you most like to
see offered in streaming movies or TV shows?
Copyright ®2012 Rovi Corporation. Company confidential. 65
Video extras (e.g., director’s
cut) 17%
Subtitles 27%
Additional audio tracks 16%
Smooth fast-forward and
rewind 40%
Have you experienced any of the following issues when
attempting to stream a movie?
Copyright ®2012 Rovi Corporation. Company confidential. 66
Multiple answers possible.
55%
40% 39%
13%
0%
10%
20%
30%
40%
50%
60%
Buffering/stuttering Movie stopped playing (crashed)
Poor picture quality Access denied/log in failure
If you have yet to purchase a movie (for ownership
rather than as a rental) what is the reason:
Copyright ®2012 Rovi Corporation. Company confidential. 67
Multiple answers possible.
50%
24% 22% 22%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Cost Concerns over permanency
Quality Lack of features (as opposed to Blu-ray
Disc™/DVD)
Thank you.
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