rovi advertsing overview

Copyright ® 2011 Rovi Corporation. Company Confidential.

Reach millions of households across multiple interactive TV platforms

Digital Entertainment Advertising

Presented by Jon Hewson, Advertising Business Director, EMEA

[email protected]


Contents

• About Rovi

• Smart TV Advertising

• Digital & Mobile Advertising


About Rovi


About Rovi

• Stock Ticker: ROVI

• Estimated Full Year: 2011 Adjusted

Pro Forma Revenue: Between $770-

810M as disclosed on the Form 8-K

filed on July 7, 2011

• Global Issued and Pending

Patents: 5,100

• Employees Worldwide: 2100+

• Headquarters: Santa Clara, CA

• Major locations: San Francisco;

Burbank; San Diego; Tulsa, Radnor;

Ann Arbor; New York; Bedford;

London; Maidenhead; Luxembourg;

Tokyo; Seoul; Hong Kong; Shanghai;

Hsinchu; Tomsk, Russia; Aachen,

Germany

Copyright ® 2011 Rovi Corporation. Company Confidential. Page 5

Create – innovate with new features to enhance the user experience

Discover – With data, recommendations and guides, uncover what’s on and when, what’s relevant, what’s trending, what’s new

Acquire – help your customers find their media quickly, easily, without hassle

Enjoy – increase consumer enjoyment through simplicity, choice, and access to content anytime, anywhere

Rovi Powers the Discovery and Enjoyment of Digital Entertainment

Rovi Vision


Rovi power digital entertainment

• Guide advertising technology active in over

67 million homes worldwide

• Rovi represents advertising in up to 16.5M

US homes

• Approximately 122 million viewers use our guide

technologies

• 163 million+ CE devices with guide technologies

• 7 million+ CE devices using content networking technologies

• Information on 3 million+ TV programs since 1954

• Information on 2 million album releases and

20 million tracks

• Information on 460,000+ movie titles

• Roxio products installed on over 350M devices

• DivX: 100M downloads per year of player

• RoxioNow: Expected to power entertainment services on

30M connected devices

Rovi helps people connect to movies, TV shows, music, photos and other entertainment content


Distribution & Markets, US

• Rovi sells TV guide advertising in up to 30M US homes (incl Comcast)

• Top markets include: - New York - Los Angeles - Philadelphia - Dallas - Atlanta - Washington, DC - Tampa - Minneapolis - St. Louis - Baltimore - Kansas City

One of the largest interactive TV footprints on the market today

\


Reaching Multiple Smart TV Platforms

Rovi Advertising Network delivers highly measurable smart

TV advertising that helps agencies and brand marketers

reach millions of households across multiple platforms.

Internet-connected Devices

Internet-connected TVs Pay TV

Copyright ® 2011 Rovi Corporation. Company Confidential. 9

Advertising Clients (U.S.A)

http://tlc.discovery.com/

http://tlc.discovery.com/

http://images.google.com/imgres?imgurl=http://www.boston.com/ae/tv/blog/cbs.jpg&imgrefurl=http://www.boston.com/ae/tv/blog/2009/08/tca_press_tour_3.html&usg=__j75pqZwNyMPITFE1fT0WyYWeCTc=&h=300&w=300&sz=36&hl=en&start=2&sig2=qrT3fRgadMq21FGZQG4Mxg&tbnid=uFd-ZFMibgz6HM:&tbnh=116&tbnw=116&prev=/images?q=cbs+network&gbv=2&hl=en&ei=ZFmVSrLgLdDDtwfg7MlB

http://images.google.com/imgres?imgurl=http://www.meersworld.com/graphics/logoBig_TravelChannel.jpg&imgrefurl=http://www.meersworld.com/&h=69&w=244&sz=23&hl=en&start=7&usg=__rjlcjLDrazGoB4Nk5bNSE3Qszig=&tbnid=Q7GUlJKtdcoxQM:&tbnh=31&tbnw=110&prev=/images?q=travel+channel+logo&gbv=2&hl=en

http://images.google.com/imgres?imgurl=http://www.timewarnercable.com/MediaLibrary/4/5/Content Management/Programming/images/espn_logo.jpg&imgrefurl=http://www.timewarnercable.com/albany/programming/sports/boxing.html&h=100&w=150&sz=3&hl=en&start=3&usg=__UkRQcOWLyp4W5hIClfb9FQwBYfU=&tbnid=VwESt-qBE-e90M:&tbnh=64&tbnw=96&prev=/images?q=espn+channel+logo&gbv=2&hl=en

http://mlb.mlb.com/network/

http://images.google.com/imgres?imgurl=http://weblogs.newsday.com/entertainment/tv/blog/nbc-logo-72rgb-pos_jpeg.jpg&imgrefurl=http://weblogs.newsday.com/entertainment/tv/blog/2008/05/&usg=__7HBNfW6YXuTLb4MeKNkjaD2lIBY=&h=288&w=288&sz=37&hl=en&start=1&sig2=cJ9PQkqwNkECfSWraTpFMg&tbnid=jaMKafFJWqAtIM:&tbnh=115&tbnw=115&prev=/images?q=nbc+logo&gbv=2&hl=en&ei=NlqVSuqiH8Oktwfq9PhF


Smart TV Advertising


Samsung Smart TV – YouTube

http://www.youtube.com/watch?v=fANzYr_AwYo

A video of the user experience with our Connected TV Advertising can be viewed @;






Samsung Smart Hub

Advertising is accessed in

the main Samsung user

interface via; Your Video,

Rovi TV Listings App and as

well as in rotation in a

horizontal menu banner


127 Hours Microsite Flow

Vertical Banner Horizontal Banner 127 Hours Microsite Main SmartHub Main

About Page Full Screen Trailer Where to Buy DVD/BluRay


127 Hours Horizontal Banner


127 Hours Vertical Banner


127 Hours Microsite Main


127 Hours About Page


127 Hours Full-Screen Trailer


127 Hours Where to Purchase


Samsung Smart Hub – Entry Point


Microsite – Main


Microsite – BMW Models


Microsite – BMW Commercial


Microsite – BMW TV


Microsite – Test Drive BMW


Microsite – Test Drive BMW - Confirmation


BMW Representative


Microsite –BMW Brochure


Benefits to Advertisers

Advertising with Rovi allows marketers to:

Transcend time-shifting & extend messaging beyond the 30 spot

Deliver unique call-to-action messaging, across multiple platforms

Gain premium exposure in an uncluttered advertising environment

Reach engaged and active consumers, sitting forward using their frontal node

Convey a powerful large screen brand proposition:- sight, sound, motion &

emotion

Compliment & extend messaging beyond the :30 spot

Immerse consumers in an interactive rich media experience

Drive tune-in to programming/content & target specific demos

Prove performance through IP based measurement & reporting

Connect with an attentive & captive audience

When viewers visit to seek & discover content advertiser content ceases

to be an advert & instead becomes an option, thereby equating to content


Digital & Mobile Advertising


www.sidereel.com


SOURCE: September 2010 Google Analytics tracking data and July 2010 comScore Key Measures report

What is SideReel?

32

#1 ranked independent TV site (comScore)

#1 referrer of TV show purchases/rentals on iTunes & Amazon 1.3M daily visits 12M monthly unique visitors 250M monthly page views 750M monthly ad impressions 1.5M registered users 24,000 shows

SideReel is the #1 way to find, track and watch shows online, get episode and news updates, and share your favorite shows with friends.


Core Functions

33

Find a show 1 2

Watch your episode 3 4

Track a show

Stay up-to-date


Who uses SideReel?

34

SideReelers are the new TV taste-makers: young, web-savvy, discerning

Buy media and products online.

Many friends online

with whom they share opinions.

Trust SideReel for

news and recommendations.


AllRovi.com


Music & Move Home Pages


AllRovi.com - Music Home


Search Results


Artist / Movie Details Page


Rovi Mobile Music App


Thank you.

This document contains confidential information of Rovi Corporation and may not be shared with any party other than the recipient. The information in this document is provided for informational use only and is subject to change without notice. Rovi assumes no responsibility or liability for any errors or inaccuracies that may appear in this document or for any omissions. No part of this publication may be reproduced, stored in a retrieval system, transmitted, adapted, translated in any form or by any means without prior written authorization of Rovi.

http://www.rovicorp.com/

rovi advertsing overview

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