etude rovi sur le comportement des consommateurs en matière de streaming en france et en europe

DivX Streaming Survey UK, Germany, France, Spain and Italy

July 2012

Results Region

Copyright ®2012 Rovi Corporation. Company confidential. 2


Summary (Region)

• Goal: Understanding the video streaming

behavior of the DivX community

• Method: Opt-in online survey, targeting DivX

community in the UK, France, Germany, Spain

and Italy

• Sample size: 13,700 respondents

• 48% of users have streamed a movie or TV

show

• 68% prefer to stream content to a PC followed

by a connected TV or Blu-ray Disc™ player

(20%)

• 53% of users that stream, use a subscription

based service

• Among Video Quality, Convenience, Selection

and Price, Video Quality ranks the highest

when it comes to the streaming experience

• Smooth fast-forward and rewind is the most

requested feature when it comes to streaming

(51%)

• Cost is the #1 hurdle that prevents users from

purchasing a digital movie (51%)

• 64% experienced buffering/stuttering when

streaming

About the survey Key findings

Have you streamed a movie or TV show?


Yes 48%

No 52%

I prefer to stream my movies or TV shows to:


PC 68%

Connected TV or Blu-ray Disc™

player 20%

Game console

3%

Smartphone 2%

Tablet 4%

None of the above

3%

What type of streaming service have you primarily

used?


Subscription 53%

A la carte rental 29%

A la carte purchase

18%

What part of the streaming experience would you rate

highest in importance


Video Quality 44%

Convenience 21%

Price 15%

Selection 20%

In terms of overall experience (video quality, convenience, selection,

price), which of the following formats is the best?


Blu-ray Disc™ 41%

DVD 32%

Web video 15%

Streaming to connected

devices 12%

How would you rate your streaming experience in terms

of visual quality?


Poor 9%

Acceptable 43%

Good 40%

Excellent 8%

Which of the following features would you most like to

see offered in streaming movies or TV shows?


Video extras (e.g., director’s

cut) 21%

Subtitles 16%

Additional audio tracks

12%

Smooth fast-forward and

rewind 51%

Have you experienced any of the following issues when

attempting to stream a movie?


Multiple answers possible.

64%

48% 45%

25%

0

10

20

30

40

50

60

70

Buffering/stuttering Movie stopped playing (crashed)

Poor picture quality Access denied/log in failure

If you have yet to purchase a movie (for ownership

rather than as a rental) what is the reason:



51%

26% 23% 22%

0

10

20

30

40

50

60

Cost Concerns over permanency

Quality Lack of features (as opposed to Blu-ray

Disc™/DVD)

Results UK



Summary (UK)




community in the UK


• 53% of DivX users have streamed a movie or

TV show



(20%) and gaming console (7%)


based service






(62%)




streaming



Yes 53%

No 47%



PC 63%

Connected TV or Blu-ray™

player 20%

Game console 7%

Smartphone 2%

Tablet 4%

None of the above 4%



used?

Subscription 60%


A la carte purchase

18%





Video Quality 53%

Convenience 22%

Selection 10%

Price 15%




Blu-ray Disc™

42%

DVD 31%

Web video 14%


devices 13%


of visual quality?

Poor 7%

Acceptable 37%

Good 43%

Excellent 13%




Video extras (e.g., director's cut

22%

Subtitles 11%


5%

Smooth fast-forward and rewind

62%




83%

53% 48%

20%

0

10

20

30

40

50

60

70

80

90







49%

29% 28%

23%

0

10

20

30

40

50

60

Cost Quality Concerns over permanency Lack of features (as opposed to Blu-ray™/DVD)



Results Germany



Summary (Germany)




community in Germany



TV show



(20%) and tablet (4%)


based service and 40% use a la carte rental

service






(59%)

• 69% experienced buffering/stuttering

when streaming





Yes 45%

No 55%




PC 68%


player 20%

Game console 2%

Smartphone 2%

Tablet 4%

None of the above

4%


used?


Subscription 40%


A la carte purchase 20%




Video Quality 58%

Price 18%

Convenience 13%

Selection 11%




Blu-ray Disc™ 55%

DVD 24%


devices 13%

Web video 8%


of visual quality?

Poor 4%

Acceptable 41%

Good 49%

Excellent 6%




Video extras (e.g., director's cut)

22%

Subtitles 7%

Additional audio tracks 12%


59%






69%

43% 39%

19%

0

10

20

30

40

50

60

70

80

Buffering/stuttering Poor picture quality Movie stopped playing (crashed)

Access denied/log in failure





47%

30%

27%

20%

0

5

10

15

20

25

30

35

40

45

50

Cost Lack of features (as opposed to Blu-ray

Disc™/DVD)

Concerns over permanency

Quality

Results France



Summary (France)




community in France



TV show






service






(45%)




streaming




Yes 56%

No 44%



PC 75%


18%

Game Console

1%

Smartphone 1%

Tablet 2%

None of the above

3%


used?


Subscription 42%


A la carte purchase

22%




Video Quality 42%

Convenience 26%

Price 20%

Selection 12%




Blu-ray Disc™ 39%

DVD 38%

Web video 12%


devices 11%


of visual quality?

Poor 12%

Acceptable 48%

Good 34%

Excellent 6%




Video extras (e.g., director's cut

20%

Subtitles 21%



45%



attempting to stream a movie:



63.0%

53.0%

47.0%

36.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%







54%

30%

21% 20%

0%

10%

20%

30%

40%

50%

60%


Lack of features (as opposed to Blu-ray

Disc™/DVD)

Quality

Results Spain



Summary (Spain)




community in France


• Only 24% of DivX users have streamed a

movie or TV show



(29%) and game console (4%)



service






(33%)



• 57% experienced a movie stopped playing

(crashed) when streaming




Yes 24%

No 76%



PC 57%

Connected TV or Blu-ray Disc™

player 29%

Game console 4%

Smartphone 3%

Tablet 3%

None of the above

4%


used?


Subscription 54%


A la carte purchase

15%




Video Quality 46%

Convenience 31%

Selection 14%

Price 9%




Blu-ray Disc™ 33%

DVD 31%

Web video 27%


devices 9%


of visual quality?

Poor 3%

Acceptable 44%

Good 43%

Excellent 10%





Video extras (e.g., director's

cut) 30%

Subtitles 20%


17%


rewind 33%





57%

52%

45%

35%

0%

10%

20%

30%

40%

50%

60%

Movie stopped playing (crashed)

Buffering/stuttering Poor picture quality Access denied/log in failure





55%

25%

20%

14%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Cost Quality Concerns over permanency

Lack of features (as opposed to Blu-ray

Disc™/DVD)

Results Italy



Summary (Italy)




community in Italy



TV show






service






(40%)




streaming



Yes 60%

No 40%




PC 71%

Connected TV or Blu-ray

Disc™ player 20%

Game console 1%

Smartphone 1%

Tablet 5%

None of the above

2%


used?

Subscription 72%


A la carte purchase

8%





Video Quality 37%

Convenience 23%

Selection 23%

Price 17%




Blu-ray Disc™ 34%

DVD 32%

Web video 21%


devices 13%


of visual quality?

Poor 13%

Acceptable 48%

Good 33%

Excellent 6%





Video extras (e.g., director’s

cut) 17%

Subtitles 27%



rewind 40%





55%

40% 39%

13%

0%

10%

20%

30%

40%

50%

60%







50%

24% 22% 22%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%


Quality Lack of features (as opposed to Blu-ray

Disc™/DVD)

Thank you.

etude rovi sur le comportement des consommateurs en matière de streaming en france et en europe

Technology

rovi corporation

company confidential

video streaming

streaming14 copyright

streaming movies

streaming toconnecteddevices

divx streaming surveyuk

results region2 copyright