ethical aspects of advertisement

(Advertising Association of the UK)

Ethical Aspects

Mean Of Conveying Information but in modern context it is used to target emotions of people.

Paid to those who send messages (channels, magazines etc.) their concern is with money not the content of advertisement.

Influence and Inform people but most of the ads exaggerate information and manipulate individual interests.

Advertisement Defined

send them and are intended to inform or influence people who receive them.

(Defined by PEMRA, Pakistan)

Ethical Aspects

Projection of a Product, Service and Idea not Celebrities (specially female)

Objective of Increasing Sales rather than brand extension by exaggeration

Advertisement Defined

“Advertisement” means a set of visual and audio messages for the projection of a product, service, or idea with the object of propagating sale, purchase or hire of the product, service or hire of the product, service or idea or for creating other related effects.

When The Reader Becomes writers, What do the

writers become?

1960 - 2000 a brand is what , a brand says it is.

2000 – beyond a brand isn’t what a brand says,

a brand is what a brand does.

Evolution of Advertisement

Evolution Continues…

Evolution Continues…

History of Advertising

Companies who were punished because of Unethical

Advertisement

Companies who were Rewarded for Ethical Advertisement

Punishment & Rewards

For years, Salesforce.com has been honored for its

philanthropy and good practices. Through its Salesforce.com Foundation, the company has donated millions of dollars toward education grants and technology, and even discounts its services to non-profit organizations.

Read more: http://www.minyanville.com/sectors/consumer/articles/Good-Business253A-Corporations-with-Great-Ethical/2/16/2013/id/48045#ixzz3NJ6skSlT

Reward to Salesforce.com

Summary: Apple and the Australian Competition and

Consumer Commission (ACCC) have agreed that Apple should

pay a $2.25 million penalty for calling its iPads "4G", even

though they don't work on Australian 4G networks.

Facts: iPad with Wi-Fi and 4G could connect to Telstra's LTE network on: Its web page and online store Its own stores Information and materials provided to resellers Information and materials provided by Apple on reseller sites

APPLE, ACCC AGREE ON $2.25M 4G FINE

Google regularly makes good on its motto: "Don't be

evil." Through its Google Green Program, the company has donated over $1 billion to renewable energy projects, and has decreased its own footprint by using energy efficient buildings and public transportation.

Readmore:

http://www.minyanville.com/sectors/consumer/articles/Good-Business253A-Corporations-with-Great-Ethical/2/16/2013/id/48045#ixzz3NJ7fLb1T

Reward to Google

Dry milk nutrition for children rather than mother’s

milk. Hence mother’s milk would dry permanently which led to Breast Cancer

Formula of baby food requires clean water and product it self is also expensive for many women

They launched a campaign to use doctors for recommending Dry milk for new born babies

Bad Acts of NESTLE

Telenor misleads with Poora Pakistan Offer, violates

PTA rules

Promised was made to customers for 24 hour free calls to all Telenor Numbers but it offers 150 minutes limit after activation of Package

Unethical Ads: Telenor

TV commercials

Radio

Internet

Mobile (SMS)

Direct Mail (E-Mail)

Billboards

Newspapers and Magazines

Social Networking Sites

Types Of Advertisement

Outdoors Advertisements

Coca Cola Company

LIC (Insurance Company of India)

TV Commercials

Advertisement Rates In TV Channels

ADVERTISEMENT RATES IN

NEWS PAPER

Advertisement Rates In Radio

Conclusion

Efforts by:Barkat UllahAsad AzizMuhammad NaeemMehwish Riza