social, ethical, & economical aspect of advertisement & its impact
DESCRIPTION
following social ethics & norms is one of the best principle in advertisement. those company consider as most innovative & socially accepted which advertisement is one of the best & ethical in public arena Being a professor i always followed these ethical code & conduct. In JR Infotech (www.jrinfotech.com) which is one of the best internet solution provider company ,i strictly follow this kinds of norms Regards rajesh .TRANSCRIPT
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Integrated Marketing Communication(IMC) Prepared by
PROF. RAJESH KUMAR(MBA IMT- Ghaziabad, SIX-SIGMA BLACK BELT CERTIFIED)
(Prof. of Marketing, Digital Marketing, Strategic Management, Advertisement & Branding)
IMT-CDL(DIMS)IP UNIVERSITY
(Ex. HOD-MARKETING,BSD)Sr. Manager (Digital Marketing-SEO, SMO, Advt, E-Mail Mrkt, Mobile Mrkt)
www.jrinfotech.comE:[email protected]
P:9810275444www.marketingandbrandingguru.com
Advertisement & Promotion Ethics
Ethics:These are moral principle & values that govern
the actions & decisions of an individual or group
Advertisement of Anheuser-Busch:YOUR TEENAGERS WON’T COME TO YOU WITH
QUESTION ABOUT DRINKINGTHAT DOESN’T MEAN YOU CAN’T GO TO THEM
WITH ANSWER
.
.Objections to AdvertisingOf Certain ProductsObjections to AdvertisingOf Certain Products
Use of SexualAppeals And/orNudity
Use of SexualAppeals And/orNudity
Objections to AdvertisingOf Certain ProductsObjections to AdvertisingOf Certain Products
Use of SexualAppeals And/orNudity
Use of SexualAppeals And/orNudity
Use of Shock AdsUse of Shock Ads
Advertising as Offensive or in Bad Taste
Advertising and Promotion: Two Viewpoints
The Advertisement & Promotion
Proponents Argue:• Provides Information• Encourages a higher standard of Living• Creates Jobs and Helps New Firms Enter a Market• Promotes competition in the Marketplace
Critics Argue:• Creates Needs and Wants Among Consumers• Is More Propaganda Than Information• Promotes Materialism, Insecurity and Greed
Advertising as Offensive or in Bad Taste
Some Ad of the bad tasteCalvin Keller promotes their product with the
base of sex adBenetton AdAIDS patient & Family member before his deathPerist Kissing nunAd of Death Row
Benetton Death ad
Advertising as Offensive or in Bad Taste(Use of Shock ad)
Advertising and Children
Children's TV Watching Behavior:Children between ages 2-11 watch on average
21.5 hours of TV per week and may see 22,000 commercials per year
Television is an important source of information for children about products
Social and Cultural Consequences of Advertising
• Does Advertising Make People Buy Things they Don’t Need?
• Does Advertising Encourage Materialism?
• Is Advertising Just A Reflection of Society?
Advertising and Stereotyping
• Portrayal of Women to Reflect their Changing Role in Society
• Portrayal of Women As Sex Objects
• Ethnic Stereotyping
• Gender Stereotyping
Ethnic Stereotyping/Representation of Minorities
Ethnic Stereotyping/Representation of Minorities
Do Advertisers Control the Media?
• Advertising Is the Primary Source of Revenue for Newspapers, Magazines, and Television and Radio Networks and Stations
• The Media’s Dependence on Advertising For Revenue Makes Them Vulnerable To Control by Advertisers
• Advertisers May Exert Control Over The Media by Biasing Editorial Content, Limiting Coverage of Certain Issues or Influencing Program Content
Economic Impact of Advertising
Effects on Consumer Choice• Differentiation • Brand LoyaltyEffects on Competition• Barriers to entry • Economies up scaleEffects on product costs and prices• Advertising as an expense that increases the cost of
products• Increased differentiation
Advertising Helps New Competitors Enter the Market