ephec international marketing week april 2019title: microsoft powerpoint - ephec international...

INTERNATIONAL MARKETING WEEK12th edition

22/04/2019-26/04/2019Louvain-la-Neuve (Brussels) - Belgium

http://tourisme-olln.be/en/the-video-of-louvain-la-neuve.html

Feel like brewing, marketing and exporting a Belgian beer ?

Bertimchamps?

The challenge ?Setting up of an export plan for Bertimchamps

Commercial accessibility: competition

Commercial accessibility: distribution channels

Physical & legal accessibility

Potential of the market

Strategic decisions

Creative decisions: label & bottle

Pre-assignment: beer market in their

home country

One of the countries of the host students

will be the targetmarket

Your coworkers ?

• Students from different institutions from all over Europe• Belgian students interested in an international experience =buddies• International lecturers

Skills developed ?

Efficiency

Prob

lem

solv

ing

Communication

Adap

tabi

lity

Creativity Open-mindedness

CooperationFlexibility

How to reach your goal?

Worksessions Lectures Coaching Fairs

Brewery visit

Europeanaperitif

Closingdinner

Social activities

Practical details ?

Accommodation

• Youth hostel on campus, 10 minutes walk from college

How to join the experience ?

R e g i s t r a t i o n b e f o r e J a n u a r y 2 9 t h o n

w w w . e p h e c i n t e r n a t i o n a l m a r k e t i n g w e e k . b e