eph mra case study
Post on 12-Apr-2017
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Global leader in the field of laboratory diagnostics. Company feels the need to evolve and stay at the forefront of the market.
IDR Medical developed ana agenda for a F2F day long
kick off meeting. Large cross functional team of
stakeholders attended the meeting.
We conducted a total of 111IDIs. Interviews were
done blind.
Qualitative in-depth research: US France &
China: F2F; UK Germany & Italy: telephone interview;
Japan: in office F2F
Project was completed in exactly 9 weeks; with full day delivery workshop in
client's headquarters.
Guidance was provided on prioritising concepts,
individual features, positioning and pricing.
w w w . i d r m e d i c a l . c o m
FAMILY OF DIAGNOSTIC ANALYSERS
Next Generation
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