engaging with your audience through social media
Post on 22-Oct-2014
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Total Media
Breakfast Briefing:
Engaging with your Audience February 2011
#smwldn #smwengage
Agenda for this morning:
-Why do people talk online?- Interruption vs. Engagement-Why might people ignore you?-Respecting your customers-The value exchange-Social Media Best Practices
Why do people talk online?
Friends
To connect with:
Family
Similar Interests
Interruption vs Engagement
vsBroadcasting = Interruption
Personal Conversations = Engagement
Why might people ignore you?
You think your audience will hear your every word – they won’t
You try to grab people’s attention, when they’re busy
Respect your customers
Listen, before speaking
Engage in a long term relationship
Generate waves as a member of the community
The Value Exchange
Marketing messages are empty and hollow – they can see right through you
You need to invest time & money to build real relationships
Only after you invest heavily, will you get ‘engaged fans’ after 6 months to a year.
Social Media Best Practices
Treat each individual as unique
Give value unconditionally, and in time you’ll start to receive attention
You’ll be off course 90% of the time, so plan to regularly review, and correct your course
Questions?
Thank you!
For more information:@totalmediauk
social@totalmedia.co.ukTel : 0207 937 3793
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