technology innovations in meetings: engaging your audience
TRANSCRIPT
KiKi L’Italien
Senior Consultant, Technology Management
DelCor Technology Solutions
Twitter: @kikilitalien
TECHNOLOGY INNOVATIONS FOR MEETINGS:
CONNECTING TO YOUR AUDIENCE
CAUTION: WE’RE ALL WIRED
PEOPLE NEED IT ON THEIR MOBILE DEVICES
Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016
MOBILE VIDEO IS AN OPPORTUNITY
Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016
WHAT ABOUT TABLETS?
Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016
BALANCING TOUCH AND TECH
TECHNOLOGY AND YOUR AUDIENCE
Meeting Experience
Speaker
Exhibitor/Sponsor
Attendee
YOUR AUDIENCE: THE ATTENDEES
ATTENDEE POST EXERCISE
objectives
strategies
technology
http://www.forrester.com/Consulting/POST
ATTENDEE POST EXERCISE
Objectives = Retention, Attracting new attendees
Strategies = Engage before conference using tech, connect attendees to one another, make it easier for
attendees to share their experience online.
Technology = Creating attendee home for conference online aggregating all social media. Adding buttons to
online content, remember hashtags, provide instruction.
http://www.forrester.com/Consulting/POST
ATTENDEE TECHNOLOGY
• Conference Apps
• Audience Response Systems (ARS)
• Virtual or “Pod” Component
• Hybrid Meetings
• Twitter Stream – Hashtags and Visualized Streams for All
• Foursquare, SCVNGR, and Game Dynamics
• WiFi, Charging Stations
• QR Codes and Near Field Communication (NFC)
ESSENCE OF THE HYBRID MEETING
VIRTUAL ATTENDEES AND “PODS”
ENGAGEMENT: AUDIENCE RESPONSE SYSTEMS
More ARS Examples…
BUT REMEMBER THIS GUY?
WHY NFC IS BETTER THAN QR CODES
SHAKESPEAK
A LITTLE GAME DYNAMICS
SCVNGR
GAME DYNAMICS WITH ASHA
GAME DYNAMICS WITH ALA
YOUR AUDIENCE: EXHIBITORS AND SPONSORS
EXHIBITOR POST EXERCISE
objectives
strategies
technology
http://www.forrester.com/Consulting/POST
SPONSOR POST EXERCISE
Objectives = Retention of exhibitors, helping them get new prospects/customers – connect with attendees
Strategies = Provide promotional material and ideas for engagement, gamification, unique opportunities to
provide an enhanced attendee experience
Technology = Attendee/Exhibitor online scheduling, SCVNGR & QR code hunts, conference apps and “white space” time or WiFi provided by sponsors
http://www.forrester.com/Consulting/POST
EXHIBITORS AND SPONSORS TECHNOLOGY
• Conference App Sponsorships
• Unique experiences (White Space)
• SCVNGR Games and Game Dynamics
• Exhibition Floor Pecha Kucha or Fast Sharing Sessions
• Online Scheduling for Attendees and Exhibitors
• Education Bonus Material Online
• Live Reporting from the Exhibit Floor (when allowed)
CONFERENCE APPS
MEET MITCHELL FAWCETT
SPONSORS WIN WITH TECH & SUSTAINABILITY
ADDING TO THE EXPERIENCE
EXCEPTIONAL OPPORTUNITIES
SIGNAGE AND TECH
SPEAKERS ARE WIRED TOO
EXHIBITOR POST EXERCISE
objectives
strategies
technology
http://www.forrester.com/Consulting/POST
SPONSOR POST EXERCISE
Objectives = Exposure to new audiences for enhanced image, new customers, new employees/employers
Strategies = Provide promotional material and ideas for engagement, more opportunities to offer materials or promote session, anything to make them look good.
Technology = Pre-Conference Q&A online, video promos, built out speaker reference pages on
conference site
http://www.forrester.com/Consulting/POST
SPEAKER TECHNOLOGY
• Promotion Package for Each Speaker’s Network
• Pre-Conference Q&A or Promo Recorded via Skype
• Virtual Speakers & Virtual Emcees
• Audience Response System (ARS)
• Speaker Resource Pages
CURATE RESOURCES
http://www.slideshare.net/kikilitalien
USE YOUR SPEAKER’S NETWORK
BLOGS
WEBCASTS AND PODCASTS
WE’RE ALL WIRED
QUESTIONS & TAKEAWAYS
EMAIL: [email protected]: @KIKILITALIENSKYPE: KIKI_LITALIENTEXT: 6825023210HTTP://WWW.SLIDESHARE.NET/KIKILITALIEN/AV-TECHNOLOGY-INNOVATIONS-IN-THE-MEETING-INDUSTRY-11598640
PHOTO CREDITS • http://www.flickr.com/photos/nakevanc/
• http://www.flickr.com/photos/84469742@N00/
• http://www.flickr.com/photos/kikilitalien/
• http://www.flickr.com/photos/bullgod/
Additional Resources
• Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016 http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
• EventCamp Vancouver White Paper, Tahira Endeanhttp://eventcampvancouver.files.wordpress.com/2012/02/ecv11-white-paper.pdf
• POST Methodology http://www.forrester.com/Consulting/POST